VP of Marketing

Boston, MA, United States

Seqera exists to make complex scientific data analysis accessible at any scale. Empowering scientists with modern software engineering for data analysis

We provide software for scientists solving today's most complex and important challenges from pioneering innovative therapeutics to unveiling the secrets of our universe. The journey began a decade ago with Nextflow — open software that helps over 100,000 global scientists analyze and process data, with more power and flexibility than ever before.

Today, Seqera consolidates fragmented data and diverse computing resources into a unified platform. Our modern biotech stack is trusted by over 150 leading life sciences organizations. Empowered with modern software engineering, organizations conduct science faster, on larger datasets, and with more confidence. Seqera accelerates discoveries in an open world.

Would you like to be a part of a company with a bigger purpose and make it successful with your own ideas? If yes, keep reading!

About the role

We are seeking a dynamic and strategic VP of Marketing to spearhead our marketing initiatives and drive the growth of our community-driven ecosystem. The ideal candidate will have a proven track record of leveraging community for growth and marketing initiatives at enterprise software companies targeting developers. As the VP of Marketing, you will play a pivotal role in expanding our community, enhancing brand awareness, and driving user adoption.

What You'll Do

Community Growth: Develop and implement innovative community growth hacking strategies to rapidly expand our community of open-source contributors and scientists. Leverage creative tactics to increase community engagement, drive user acquisition, and foster content creation. Closely collaborate with Product and Analytics to own bottom-up demand generation.

Community-Led Demand Gen: Build and lead a community-driven marketing function focused on engaging and empowering our community members. Develop programs, initiatives, and incentives to drive participation, amplify our brand reach, and ultimately convert to top of funnel pipeline.

Developer Marketing Strategy: Craft and execute targeted marketing strategies that resonate with developers and technical audiences. Understand the unique needs, preferences, and behaviors of developers and tailor marketing efforts accordingly.

Brand Evangelism: Cultivate a culture of brand evangelism within our community and beyond. Empower community members to become brand advocates, influencers, and ambassadors, driving organic growth and word-of-mouth marketing.

Content Co-Creation: Collaborate with community members to co-create compelling content, including tutorials, documentation, blog posts, and case studies. Encourage knowledge sharing, peer-to-peer support, and collaborative content creation within the community.

Data-Driven Insights: Utilize data-driven insights and analytics to measure the effectiveness of community growth initiatives and marketing campaigns. Continuously optimize strategies based on key metrics and performance indicators.

Cross-Functional Collaboration: Work closely with cross-functional teams, including sales, product, finance, and customer success, to align marketing efforts with business objectives and ensure a cohesive customer experience.

Leadership and Mentorship: Build and mentor a high-performing marketing team with a focus on cultivating talent and fostering a culture of innovation, collaboration, and continuous learning.

About you

Proven track record of success in community-led growth and leading community-driven marketing functions at enterprise software companies targeting developers.

Deep understanding of developer marketing principles, tactics, and best practices.

Experience with open-source communities, developer ecosystems, and developer tools/platforms.

Strong analytical skills with the ability to derive actionable insights from data and metrics.

Excellent communication, presentation, and interpersonal skills.

Creative thinker with a passion for experimentation, innovation, and disruptive marketing strategies.

Bachelor's degree in computer or life science. Alternatively, multiple years working with developers in a B2D or Bio SaaS company

Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply for jobs unless they meet every single qualification. At Seqera, we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role and your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

What will you find working at Seqera?

Flexible working hours and remote-friendly culture.

International working environment with more than 25 nationalities.

Passionate & talented team.

Team retreats and bonding activities.

A culture where your opinion is valued and your decisions have a real impact on the industry.

Excitement of a fast-growing startup in a constantly changing environment.

Time off: 20 days for vacations per year, 3 days given by Seqera in December of 2024, and the national/public holidays according to your location.

Equity

Private health insurance with United Healthcare, dental with Delta, and vision coverage from Vision Service Plan.

Private life insurance with Lincoln

Investment app with Vestwell (401K)

Home office equipment (valued over 1,000 USD)

Subscription to Oliva, Mental Health App

Learning and development budget per year (1,000 USD)

You should know

Seqera is proud to be an equal-opportunity employer. However you identify or whatever your journey to this point, we welcome all candidates to apply for the position that inspires them. Come join us and help us build a global company that everyone is proud to be part of.

As we scale, we constantly improve our in-office and WFH environments and learn to help everyone have the best setup for our company's success and your personal development while always keeping the human touch in every aspect of our lives.

By learning from and with each other, we ensure our ability to drive innovation and make better decisions toward our mission. Most importantly, our culture provides a genuinely fun, inclusive, and challenging environment that will allow you to grow while making a huge difference in human health and beyond.

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