Marketing Director
Los Angeles, CA, United States
Job Description
Job Title: Marketing Director
Location: Los Angeles, California-Onsite role
Our client is a renowned jewelry brand based in Los Angeles, California, specializing in creating ethereal and nature-inspired jewelry pieces, meticulously crafted with exquisite attention to detail and using the finest materials.
We are seeking an experienced Marketing Director to join our client's team. The ideal candidate will be responsible for developing and implementing marketing strategies to drive business growth, increase brand awareness, and improve customer engagement.
The Marketing Director will oversee all marketing activities, including product marketing, branding, public relations, advertising, digital marketing, and market research.
Responsibilities
Develop and implement a comprehensive marketing plan to drive business growth, increase brand awareness, and improve customer engagement
Conduct market research to identify customer needs, market trends, and competitive landscape
Work closely with the sales team to align marketing efforts with business objectives and sales targets
Develop and manage the marketing budget and track ROl for all marketing activities
Oversee product marketing, including product positioning, messaging, and pricing strategies
Develop and manage the brand strategy, including brand messaging, brand guidelines, and brand campaigns
Manage public relations efforts, including media outreach, press releases, and speaking engagements
Oversee advertising efforts, including online and offline advertising campaigns
Develop and implement digital marketing strategies, including email marketing, social media, SEO, and PPC advertising
Collaborate with internal teams, including product development, sales, and customer service, to ensure consistency in messaging and branding
Stay up-to-date with the latest marketing trends, tools, and technologies
Qualifications
Bachelor's degree in marketing or related field; MBA preferred
Minimum of 7-10 years of experience in marketing, with at least 5 years of experience in consumer goods marketing
Proven track record of developing and executing successful marketing campaigns
Strong leadership and management skills with the ability to inspire and manage a team
Strong analytical skills with the ability to make data-driven decisions
Excellent communication and interpersonal skills with the ability to collaborate effectively with internal teams and external partners
Passion for marketing and the ability to stay up-to-date with the latest marketing trends and technologies
Salary: $150K - $175K + 15% bonus
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