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Shift Robotics
Austin, TX, United States
Shift Robotics is on a mission to make the world a more walkable place. Through intuitive personal mobility, we strive to make walking faster, more efficient, and more accessible, empowering people to choose walking over sitting in traffic. By giving people the ability to Moonwalk, we believe that the path to a better future is easily reached on yo
Job Source: Shift RoboticsThe Healthy Back Institute
Austin, TX, United States
Are you a CUSTOMER MARKETING ALL-STAR looking for a fantastic place to call home? If so, keep reading… Hello… my name is Jesse Cannone, and I am the owner and CEO of The Healthy Back Institute. We help people live pain-free lives through a holistic system of educational content and proven solutions and products. Our Mission is to be the number on
Job Source: The Healthy Back InstituteHuckberry
Austin, TX, United States
Huckberry is looking for a dynamic Director of Marketing, responsible for our product marketing and creative campaign strategy. This position is perfect for a visionary strategy-meets-creative leader with a deep understanding of both men’s style and the outdoor adventure landscape, and a proven track record of developing and executing innovative cr
Job Source: HuckberryMIRA Safety group
Cedar Park, TX, United States
Who We Are At MIRA Safety we value one thing above all else: Uncompromising protection. This isn’t just a design philosophy, it’s our driving purpose. As one of the industry leading manufacturers of personal protective equipment, we pride ourselves in being one of the few companies to provide the same level of uncompromising quality of gas masks, f
Job Source: MIRA Safety group3thix
Austin, TX, United States
Job Title: Director of Marketing - Gaming Technology Company Location: On-site - Austin, TX Company Overview: We are a cutting-edge gaming advertisement technology company dedicated to pushing the boundaries of monetization in both gaming and on the web. Our team of passionate innovators is committed to delivering high-quality products that redef
Job Source: 3thixSNH Capital Partners
Austin, TX, United States
SNH Capital Partners, a leading Austin-based, middle-market, private investment Firm, is looking for an experienced Growth Marketing Director to lead both internal efforts and act as a consulting Marketing leader within the portfolio of owned companies. Our unique investment strategy and proprietary capital source allow us to forge long-term partne
Job Source: SNH Capital PartnersVoyant
Austin, TX, United States
Job Description: The Job/What You'll Do: Voyant is a global enterprise software provider specializing in modern financial advisor and client interactions, using financial education, complex calculations, and deep personalization as a basis for client engagement. Our clients include many of the world’s leading banks, private banks, wealth manageme
Job Source: VoyantZowta, LLC
Austin, TX, United States
Director of Marketing Do you have a strategic mindset and have a passion for harnessing the power of data? ShipperHQ is seeking a talented Marketing leader to join our dynamic team and amplify our market presence through data-driven decision-making and innovative strategic approaches. If you’re ready to redefine shipping, apply now to
Job Source: Zowta, LLCAustin, TX, United States
Important: We have been made aware that individuals are posing as Redwood recruiters in an attempt to deceive candidates into sharing personal information. Redwood employees will only contact you from an “@redwood.com” email domain. If you have questions or suspect an email is fraudulent, please contact us at [email protected] .
OUR MISSION
At Redwood Software we unleash human potential. We empower our customers with lights-out automation for their mission-critical business processes.
Redwood Software is the leader in full stack automation for mission-critical business processes. With the first SaaS-based composable automation platform specifically built for ERP, we believe in the transformative power of automation. Our unparalleled solutions empower organizations to orchestrate, manage and monitor their workflows across any application, service or server – in the cloud or on premise – with confidence and control.
CORE VALUES
One Team. One Redwood
Make Your Own Weather
Obsess over Customer Success
Work the Problem
Be Curious
Own the Outcome
Respect Each Other
YOUR IMPACT
Redwood Software is searching for an experienced B2B SaaS customer marketing leader to build a strategic communication program that enhances our customers’ experience and serves as a driver of our expansion revenue strategy.
The ideal candidate will have a track record of customer obsession, metrics driven experimentation, relentless program optimization, and an ability to lead programs with cross functional go-to-market teams. You will serve as both a hands-on player, executing multi-channel customer campaigns, as well as a coach to your team and partners across Redwood Marketing, Sales, Product and Customer Success. In this role, you will operate like a business owner, accountable for quality pipeline generation and closely aligned with our expansion sales team on new bookings and net dollar retention.
Develop and execute a comprehensive customer expansion strategy to accelerate growth within Redwood’s installed base through upsell, cross-sell, and account expansion.
Lead the development of a segmented customer engagement campaign strategy, promoting new use-cases, product upgrades, and education to drive additional usage.
Test and optimize the use of all available communication channels and customer data to reach customers effectively and optimize engagement.
Develop a comprehensive installed base whitespace analysis, identifying the highest priority expansion opportunities based on available usage data, technographics, behavioral insights and account management intelligence.
Define and align expansion revenue goals, strategies, and success metrics in coordination with counterparts in sales and finance.
Establish, own and report on a core set of expansion funnel metrics and operational marketing performance indicators that directly align with Redwood’s bookings plan.
Collaborate closely with sales, customer success, product, and marketing teams to align strategies, initiatives, and messaging for customer success and expansion.
Hire and lead a team of customer marketing managers and external vendors/contractors, managing their work and engagement to achieve stated objectives.
YOUR EXPERIENCE
8-10 years of B2B SaaS demand generation and customer marketing experience
Deep understanding of B2B SaaS business models, expansion whitespace analysis and enterprise customer lifecycles
An established go-to-market leader with experience accelerating a high growth software company with strong team management, operational discipline and collaboration skills.
A track record of setting lofty goals and achieving them by constantly challenging themself and others to deliver their best results.
Highly analytical with a strong grasp of the use of Salesforce, Tableau, Microsoft Excel/Google Sheets for building custom reports and analysis to drive decision making.
Strategic thinker, able to assess opportunity, clearly articulate a strategy and efficiently execute a plan.
Proven success leading marketing programs in organizations with multi-product portfolios acquired through both M&A and in-house development.
Experience working cross-functionally with Sales, Marketing and Customer Success to support retention and growth is key to excelling in this role.
Comfort operating in an agile environment, utilizing core concepts of scrum and kanban to prioritize work, consistently assess impact and achieve value quickly.
An expert content marketer with a history of creating campaigns that serve highly engaging audience-specific content at the right time.
Hands-on experience with A/B and conversion rate optimization testing (building hypotheses, structuring and executing tests, reporting results and next-step recommendations)
Prior experience in the enterprise automation market desired but not required.
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Director Customer Marketing jobs in Austin, TX, United States
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