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Marketing Web Content Specialist

Houston, TX, United States

Our client aims to streamline medical distribution by providing innovative, low-cost medications to suit patients' specific needs. Their focus on technology, quality management, and customization has positioned them as a leading compounding pharmacy and FDA-registered outsourcing facility.

Position Summary

Our client believes that our online presence is pivotal in our mission to produce innovative medications and help people live healthier, happier lives. They are seeking a Marketing Web Content Specialist who shares this passion and is ready to make a meaningful impact through creative digital engagement.

As a Marketing Web Content Specialist, you will be at the forefront of shaping the brand’s online narrative. You’ll manage and edit content on our website, utilizing a CMS to craft engaging stories that resonate with the audience and align seamlessly with the brand's voice. Your collaboration with the dynamic marketing team will be key as you develop and implement innovative content strategies designed to drive engagement and conversions.

Your expertise in optimizing content for search engines (SEO) will play a crucial role in enhancing visibility and ranking, making you a vital contributor to the brand’s digital growth. You'll monitor website traffic and performance, leveraging analytics and best practices to recommend improvements that keep the company ahead of the curve.

If you're looking for a role that combines creativity, strategy, and a chance to make a real difference, then this is the place for you. Don't miss this chance to be part of a company that values innovation, teamwork, and excellence. Apply now to become a Marketing Web Content Specialist and join us in our vision of expanding access to quality, affordable medication while helping people live healthier, happier lives.

Duties and Responsibilities

Manages and edits content on the company website using a CMS to drive engagement and traffic to our website while ensuring it aligns with our brand's voice and marketing strategies.

Collaborates with the marketing team to develop and implement website content strategies that drive engagement and conversions.

Optimize content for search engines (SEO) to improve visibility and ranking.

Monitors website traffic and performance, making recommendations for improvements based on analytics and best practices.

Stay up-to-date with industry trends and best practices in web content management and SEO.

Coordinates with external vendors and agencies as needed to support website development and maintenance.

Performs other duties as assigned.

To perform this job successfully, an individual must be able to perform each essential function satisfactorily. The requirements listed above are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.

Knowledge and Skills

Strong understanding of SEO best practices and how they apply to web content.

Proficiency in using CMS platforms (e.g., WordPress, Drupal) and web analytics tools (e.g., Google Analytics).

Key Competencies

Customer Focus: Ability to build strong customer relationships and deliver customer-centric solutions.

Optimizes Work Processes: Know the most effective and efficient processes to get things done, with a focus on continuous improvement.

Collaborates: Builds partnerships and works collaboratively with others to meet shared objectives.

Resourcefulness: Secures and deploys resources effectively and efficiently.

Manages Complexity: Makes sense of complex, high-quality, and sometimes contradictory information to effectively solve problems.

Ensures Accountability: Holds self and others accountable to meet commitment.

Situational Adaptability: Adapts approach and demeanor in real time to match the shifting demands of different situations.

Communicates Effectively: Develops and delivers multi-mode communications that convey a clear understanding of the unique needs of different audiences.

Experience and Qualifications

Bachelor's degree in Marketing, Computer Science, Communications, or a related field.

Minimum of 3-5 years of experience in web content management, preferably in a marketing team environment.

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