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Spark Foundry
New York, NY, United States
Job Description Overview: The Programmatic Campaign Manager owns strategic planning and campaign execution for an assigned client. This position is both strategic and tactical in scope, requiring the Manager to independently generate strategic insights for the campaigns in their portfolio, and implement campaigns with the support of Programmatic
Job Source: Spark FoundryPublicis Groupe
New York, NY, United States
Company Description About Spark Foundry: Spark Foundry is a global media agency that exists to bring HEAT – Higher Engagement, Affinity, and Transactions – to brands. By combining flawless media fundamentals with aggressive innovation, Spark inspires consumers to pay more attention, to care more about our clients’ brands, and to buy more products
Job Source: Publicis GroupePublicis Groupe
New York
**Company Description** Publicis Media Exchange (PMX) is the global media platform for Publicis Groupe [Euronext Paris FR0000130577, CAC 40]. PMX is an omnichannel activation powerhouse that drives smart application of investment through leveraging scale, marketplace innovation, deeper partnerships and knowledge. PMX is at the forefront of the conv
Job Source: Publicis GroupeCritical Mass
New York, NY, United States
Media Senior Media Buyer, Programmatic Critical Mass is a digital experience design agency focused on making the complex simple for our clients and their customers. Our expertise spans Media, Strategy Consulting, Experience Design, Marketing Communications, Implementation, and Marketing Science. About Us: Critical Mass was founded when a design
Job Source: Critical MassPublicis Groupe
New York
**Company Description** Zenith is a full-service media agency with capabilities and expertise across all channels and disciplines. Zenith is part of Publicis Media, the #1 media buying network in the Americas and #2 globally. As “The ROI Agency,” Zenith’s expertise lies in driving real, tangible business outcomes, not just media metrics, that will
Job Source: Publicis GroupeBroadsign Careers
New York, NY, United States
Senior Account Executive, Programmatic Media Sales Are you looking to join a Global Tech leader? Then we have an exciting opportunity for you! Broadsign is a growing company with a mission to make buying, selling, and delivering out-of-home media easier than ever. Our software is operated by some of the most successful out-of-home businesses and
Job Source: Broadsign CareersPublicis Groupe
New York
**Company Description** Zenith is a full-service media agency with capabilities and expertise across all channels and disciplines. Zenith is part of Publicis Media, the #1 media buying network in the Americas and #2 globally. As "The ROI Agency," Zenith's expertise lies in driving real, tangible business outcomes, not just media metrics, that will
Job Source: Publicis GroupeSamba TV
New York, NY, United States
At Samba TV, we are on a mission to fundamentally change television viewing for everyone. We are doing this by leveraging our data to enable advertisers to engage and measure TV viewers across all their devices. We have an amazing story with a unique perspective formed by innovative technology. The Programmatic Consultant role is an exciting oppor
Job Source: Samba TVNew York, NY, United States
This role is in the organization to lead the Programmatic planning within Video management and execution of the client’s media strategy in order to maximize client business/marketing objectives.
The core expectation of this role is to collaborate with Marketing Science and Strategy disciplines to align media efforts to other marketing efforts. This role is responsible for owning the day-to-day client and key third-party vendor relationships and managing workflows across the associate planners, planners, and senior planners on the team.
Career Development is typically provided by the Media Director [or above] but can be modified to suit an account and/or office location.
Nature of this role of role is that of a ‘contributor’ and ‘emerging leader’.
Skills Developed
Excellent understanding of digital media and the digital landscape
Expert knowledge of all digital channels including display, programmatic, video, mobile, social, and other emerging channels
Ability to
build rapport and relationships across CM disciplines and with external parties
multi-task and meet deadlines while paying attention to details.
work effectively across multi-functional groups or geographic offices
work independently, while maintaining focus and productivity and able to ask for help when needed
be a strategic leader both internally and in client presentations
Notable Soft Skills
Superb verbal and written communicator, demonstrates self-awareness
Excellent interpersonal skills
Project management, planning and organizational skills
Delegation
Flexibility
Hard Skills
Expert knowledge of standard and rich media ad trafficking software for display, video, mobile and other emerging channels
Expert knowledge of Google Campaign Manager trafficking and reporting, proficient DFP knowledge
Proficient experience with eMarketer, Nielsen ComScore, Mintel, Forrester
Familiarity with Google ad products and Google Ad Words
Proficient in MS Office, specifically Excel
Activities Performed
Coordinate and oversee the management, trafficking, optimization and reporting of all campaign initiatives
Manage the billing team and provide final approval on all billing needs
Oversee and approve all media campaign set-up and execution, including working with other internal teams and clients to secure deliverables
Provide strategic insights and optimizations for all client reports
Research and prepare new information for paid media plans, RFPs, and presentations
Evaluate, build and maintain relationships in the display and emerging media community
Stay up-to-date on and advise the Media team on the latest trends in interactive marketing / media and developments
Lead the development of “Point of View” (POV) documents on new trends or special opportunities
Evaluate client needs and escalate needs or issues as they arrive to leadership
Drive audience insights and channel strategy
Sell in media initiatives to client
Collaborate with Marketing Science, Strategy and Creative on overall campaign direction
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Email Alert for Media Supervisor, Programmatic jobs in New York, NY, United States
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