Director, Global DTC Consumer Journey and UX

Goleta, CA, United States

At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us.

Job Title: Director, Global DTC Consumer Journey & UX

Reports to: VP, Global DTC

Location: US – Remote

Interested applicants must reside in one of the following approved states: Arizona, California, Colorado, Texas

The Role

In this role, the Director of Global Consumer Journey and UX will elevate our strategies in integrating and personalizing the consumer journey across all touchpoints within our DTC ecosystem. This individual will lead a team of UX designers in collaborating with global brand, channel, CRM, and technology leaders to conceptualize and execute consumer journeys aimed at fostering lifelong relationships with our consumers through pinnacle brand experiences.

Drawing upon data-driven insights and industry-leading user experience design practices, this visionary leader will collaborate closely with partners to ensure that our consumers embark on personalized journeys that are meticulously optimized, thoughtfully curated, and seamlessly orchestrated across our DTC ecosystem.

We celebrate diversity--of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.

Your Impact

The primary functions of this role, include but are not limited to:

Lead collaborative efforts with cross-functional leaders across each brand within the Deckers portfolio to strategize and implement a sophisticated roadmap focused on personalizing and interconnecting the consumer journey across all DTC touchpoints.

Employ advanced data analytics, consumer segmentation strategies, and cutting-edge UX design methodologies to craft seamless consumer experiences across DTC interactions.

Forge strong partnerships with diverse teams encompassing marketing, channel leadership, customer care, and technology to ensure seamless coherence and alignment across all consumer points of contact.

Assume leadership of the Global UX team, driving the development and execution of innovative solutions to elevate the consumer experience across all digital and physical DTC channels.

Champion continuous improvement initiatives aimed at optimizing consumer lifetime value, satisfaction, and brand advocacy.

Oversee the maintenance of up-to-date journey maps tailored to individual personas for critical journeys.

Stay at the forefront of industry trends, emerging technologies, and leading practices in consumer journey mapping and UX design.

Establish robust key performance indicators (KPIs) and metrics to evaluate the efficacy of consumer journey initiatives and monitor progress over time.

Provide strategic direction, mentorship, and inspiration to the Global UX team, fostering a culture defined by creativity, innovation, and excellence.

Who You Are

Demonstrated history of achieving significant outcomes in enhancing consumer engagement, satisfaction, and lifetime value through tailored experiences.

Proficiency in analytics, with a knack for extracting actionable insights from data to drive strategic decisions and recommendations.

Proven ability to collaborate effectively with cross-functional teams within a dynamic, fast-paced environment.

Outstanding communication and presentation aptitude, coupled with the capacity to influence stakeholders across all organizational levels.

Established leadership credentials, showcasing the ability to inspire and galvanize teams toward accomplishing ambitious goals and objectives.

We’d love to hear from people with

Bachelor's degree or higher in design, marketing, business administration, or a related field.

10+ years of extensive experience in consumer journey mapping, user experience design, and/or digital marketing, with a specialized focus on DTC channels.

What We'll Give You

Competitive Pay and Bonuses - We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.

Financial Planning and wellbeing - No matter what financial goals our employees have set, we want to help them get there. Our plans provide powerful ways to protect income, pay for expenses and invest in the future.

Time away from work - Sometimes we need time away to be with family, focus on our health or just simply recharge. Our plans support our employees’ needs to get out, get healthy and come back stronger than ever.

Extras, discounts and perks - Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extras

Growth and Development - Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development.

Health and Wellness - There’s nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle.

$205,000 - $220,000

The salary range posted reflects the minimum and maximum target for new hire salaries for this role in our Goleta, CA location . Individual pay will be determined by location and additional factors, including job related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary for your preferred location during the hiring process.

Equal Employment Opportunity

Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants regardless of their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all of the other beautiful parts of your identity.

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