Marketing and Communications Manager

New York, NY, United States

About Four Seasons:

Four Seasons is powered by our people. We are a collective of individuals who crave to become better, to push ourselves to new heights and to treat each other as we wish to be treated in return. Our team members around the world create amazing experiences for our guests, residents, and partners through a commitment to luxury with genuine heart. We know that the best way to enable our people to deliver these exceptional guest experiences is through a world-class employee experience and company culture.

At Four Seasons, we believe in recognizing a familiar face, welcoming a new one and treating everyone we meet the way we would want to be treated ourselves. Whether you work with us, stay with us, live with us or discover with us, we believe our purpose is to create impressions that will stay with you for a lifetime. It comes from our belief that life is richer when we truly connect to the people and the world around us.

About the location:

A Manhattan landmark on Billionaires' Row. Experience five-star, New York hotel living in our modern-deco landmark designed by famed architect I.M. Pei. Located on "Billionaires' Row" at the city's most prestigious address between Park Avenue and Madison Avenue, you're just steps from Central Park and Madison Avenue shopping. Come and unwind in our sun-filled suites (some of the largest in Manhattan), take in the unparalleled city and park views, and experience serenity and luxury high above Manhattan's exhilarating whirlwind.

The Four Seasons Hotel New York is looking for Marketing and Communications Manager. This individual will develop and execute a strategic plan including PR, social media and other marketing communications channels and partnerships to support the business objectives of the hotel. They will also deploy a creative content strategy across multiple owned and earned channels, manage image and reputation management and work closely with operational departments on marketing and promotions.

Responsibilities In-depth

Is proactive and creative in identifying and developing integrated PR, Social Media and content programs which capitalize on unique and newsworthy stories as well as leveraging unexpected opportunities as they arise.

Engages in media relationsby actively managing professional relationships with local regional and international media and influencers that will benefit the hotel and company as a whole, engaging corporate agency partners as appropriate. Includes hosting media visits, pitching targeted story ideas, organizing fam trips and photo shoots, entertaining key media and influencer contacts, responding in a timely way to media enquiries, and supporting social PR.

Along with the Dir. of Marketing, oversees the hotel's digital content strategy and manages all property social media channels, creating relevant and engaging content and increasing follower engagement. Ensures the hotel's web and App presence is aligned with the Hotel's positioning and business objectives and where possible links to other FS content channels.

Plays a key role in r eputation management; acts as a strategic communications advisor to management by keeping track of public attitudes, flagging possible consequences of decisions, developing key messages and managing issues and crisis communications. The role can also be involved in the management or oversight of online reviews responses.

Understands Hotel's marketplace; well-informed of market trends, including evaluating the competition's marketing communications activity and implements change as dictated by market requirements. Monitors own media coverage and competitor coverage, social media of comp set as well as online reviews for deeper market insight.

Works closely with the F&B and Spa teams to develop promotional and marketing activities and calendars to feed relevant owned channels so as to stimulate revenue opportunities. Able to forge alliances and maintain positive cooperative working relationship with other departments.

Able to manage relationships with public relations agencies, assist with marketing briefs and keep agencies and corporate partners informed of relevant news and updates to maximize opportunities for exposure.

Uses a strategic approach in overseeing the Hotel's community relations, CSR initiatives, internal communications and other activities specific to the Hotel and its VIP guests.

Assists Director of Marketing with SEO, digital marketing, PPC and e-commerce (as needed), photo and video shoots to ensure messaging and creative is aligned across all activities.

Post press releases, story starters, staff profiles and updates on the Press Room on a regular basis.

Leverage social media channels to amplify key messages and activities, elevating the importance of search as well as strategic and creative communication.

Illustrate the power and resulting impact of a strategic social presence through effective monitoring and evaluation tools

Actively pitch stories to media as well as Corporate Communication channels (Four Seasons Magazine print and online, group and partner newsletters, CRM, brand social channels, .com tools such as Olapic, international in language content and social channels and r elevant global corporate PR agencies)

Effectively maintain thorough, accurate and quality media contact database, including digital media and influencers

Leverage regional monitoring tools as available

What you bring A minimum of five years experience in public relations and/or marketing communications

A university degree in journalism or communications or equivalent experience in public relations, journalism and/or marketing communications

Strong and effective interpersonal skills

Proven relationships with media, community and business contacts that have delivered demonstrable results, and the personality to maximize these contacts

Excellent communications skills (verbal and written), a strong sense of quality and a creative mind set

A self-starter that can multi-task and prioritize

Proficiency in leveraging social media networks and related monitoring tools

The ability to create newsworthy events, develop story ideas and follow through with pitch leads and creative digital execution

What we offer: Salary range: $95K - $110K annually

401k participation with company matching program

Competitive Benefits: Medical, Dental and Life Insurance

Complimentary Discounted travel with discounted F&B and Spa Services at Four Seasons Hotels and Resorts Worldwide.

Free shift meal prepared by the culinary team

Be yourself and become a member of a work family that cares about you and invests in your development.

Master your craft here and abroad!

Employee engagement at all levels; Where your thoughts and ideas are not only heard but actioned.

Schedule & Hours: This is a full-time position.

A successful candidate will have a flexible schedule, and the ability to work morning, afternoon and evening shifts, weekends, and holidays.

Applicants will be responsible for obtaining or will currently hold proper work authorization for the country in which the position is located.

Four Seasons is an Equal Opportunity, Affirmative Action employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. To access the 'EEOC is The Law' Information poster please visit this website - https://eeoc.gov/sites/default/files/migrated_files/employers/poster_screen_reader_optimized.pdf

Four Seasons is an Equal Opportunity, Affirmative Action employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. To access the 'EEOC is The Law' Information poster please visit this website - https://eeoc.gov/sites/default/files/migrated_files/employers/poster_screen_reader_optimized.pdf