Marketing and Communications Manager
New York, NY, United States
TITLE: MARKETING AND COMMUNICATIONS MANAGER
LOCATION: WESTCHESTER, NY
JOB TYPE: FULL-TIME EMPLOYEE
HYBRID: IN-PERSON/REMOTE
REPORTS TO: CHIEF EXECUTIVE OFFICER AND EXECUTIVE DIRECTOR
The GLAM4GOOD Foundation is a leading nonprofit that repurposes unused merchandise to address clothing and self-care insecurity in America. The organization bolsters self-esteem and empowers dignity while diverting industry excess to create opportunities for people in need.
GLAM4GOOD's Director of Marketing and Communications (DMC) will develop, implement, and oversee the organization's strategic plans for marketing, communications, creative content, and public relations. Reporting to the Chief Executive Officer and Executive Director, this role will use its expertise in multi-channel platforms to build awareness for GLAM4GOOD's giving campaigns, community impact, brand collaborations, and fundraising efforts. The DMC will leverage their insights into contemporary trends and proven strategies to advance the organization's overarching objectives. The ideal candidate is a dynamic communicator with a vibrant personality & is a passionate advocate for social impact.
KEY RESPONSIBILITIES:
Oversees the planning, development and implementation of all internal and external plans for marketing and communications, including social media, website, blogs, pitch decks, presentations, impact reports, company newsletters, print and digital content, email marketing, public relations, collateral, advertising, and design assets
Understands the organization's past and current programming to develop and enhance marketing and communications plans with corresponding budget that promotes mission and impact, while prioritizing opportunities for growth and engagement
Researches, develops, and pitches ideas for events and campaigns around cause-awareness and giving holidays
Becomes intimately familiar with the GLAM4GOOD brand - understanding its core community, mission, and impact
Works cross-departmentally to ensure brand identity is present and consistent across onsite gives, partnership campaigns, volunteer opportunities, speaking engagements, and fundraising events
Attends and participates in GLAM4GOOD gives, industry events, and internal meetings to develop a rapport with team leads, Board of Directors, community providers, brand partners, and industry leaders
Coordinates design, production, distribution, and correspondence of marketing, brand, and PR materials to ensure growth efforts are properly supported
Identifies, manages, and amplifies client, philanthropic, and public-facing content to enhance opportunities and promote GLAM4GOOD's impact
Coordinates design needs, production, and distribution of branded materials
Works with and further develops GLAM4GOOD's roster of graphic design, photography, content development, and videography freelancers/contractors to enhance GLAM4GOOD's marketing, design, and PR needs
Manages overall schedule and tracking of philanthropic submissions, cause-awareness/giving holidays calendar, and networking/speaking opportunities
Oversees GLAM4GOOD website and social media platforms - identifying trends, fielding outreach, keeping content fresh and information current, and managing community engagement
Develops, implements, and manages structure for tracking and storing photo, video, and design assets
SKILLS & QUALIFICATIONS:
3-5+ years of relevant professional experience in marketing/communications, preferably in a nonprofit organization
Bachelor's degree in marketing, communications, or related field
Proven results in developing and implementing innovative multi-channel marketing and communications strategies
Excellent written, verbal, and visual communication skills
Experience in digital marketing including SEO, PPC, email, social media, and analytics
Experienced in managing social media platforms and analytics technologies to engage a diverse audience
Data-driven approach to measure impact and maximize ROI of marketing spend
Fundraising and development marketing experience a plus
Familiarity with website programming and backend management
Demonstrated ability to work on multiple projects simultaneously while managing deadlines
Passionate and energized by supporting individuals impacted by clothing and self-care insecurity
GLAM4GOOD is an equal opportunity employer.