Director Of Product Marketing

Sunnyvale, CA, United States

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POSITION: DIRECTOR OF PRODUCT MARKETING Location: Sunnyvale, CA/ Remote, US

Experience: 7 – 15 Years

Job Summary We are seeking a highly motivated and experienced Director of Product Marketing to join our team. This role is a unique blend of strategic leadership and hands-on execution. The successful candidate will be a player-coach, capable of driving product marketing initiatives while also being prepared to roll up their sleeves and execute tasks. As the solo hire for a new product initially, this role has the potential to build and lead a team over time. This role will report to the head of marketing and work directly with the CEO, providing a unique opportunity to make a direct impact on the positioning and future of the company, influencing the direction of product and company strategy and messaging.

Duties/Responsibilities Develop and implement a comprehensive product marketing strategy aligned with business goals.

Define the go-to-market strategy, including positioning, messaging, and competitive differentiation.

Collaborate with Product Management, Sales, and Customer Success to ensure alignment across teams.

Content Creation and Synthesis: Partner with product and business leadership to ideate, create, and synthesize content across various formats, including blog posts, whitepapers, case studies, and product videos.

Develop compelling product messaging and content that resonates with target audiences.

Ensure all content is aligned with the overall product strategy and business objectives.

Execution: Manage product launches and ensure successful adoption of new features and products.

Conduct market research and competitive analysis to inform product positioning and strategy.

Develop sales enablement materials, including product collateral, presentations, and battle cards.

Customer Insights: Gather and analyze customer feedback to inform product development and marketing strategies.

Conduct persona research and develop detailed buyer personas.

Use data-driven insights to refine messaging and improve campaign effectiveness.

Scalable Delivery Model: Build a scalable delivery model by working with best-in-class service partners and agencies in product marketing to bootstrap the function.

Identify and collaborate with external partners to enhance product marketing capabilities and efficiencies.

Plan and execute strategies to scale the product marketing function effectively.

Initially act as a solo contributor with the potential to build and lead a product marketing team.

Mentor and develop future team members, fostering a culture of collaboration and excellence.

Hire and build out the team as the company grows and the product marketing function expands.

Performance Measurement: Set and track key performance indicators (KPIs) to measure the success of product marketing initiatives.

Use analytics to measure the effectiveness of campaigns and make data-driven decisions.

Education and Experience Bachelor’s degree in marketing, Business, or a related field; MBA preferred.

7+ years of experience in product marketing, preferably within the SaaS industry.

Proven track record of successfully launching and marketing software products.

Demonstrated ability to create and synthesize content, from ideation to execution, in collaboration with product and business leadership.

Excellent written and verbal communication skills.

Strong analytical skills with the ability to translate data into actionable insights.

Ability to work independently and as part of a cross-functional team.

Experience in building and leading high-performing teams is a plus.

Experience working with service partners and agencies to bootstrap and scale product marketing functions.

Proven excellence in delivering thought leadership content.

Strong skills in content delivery, positioning, messaging, and content strategies.

Personal Attributes Strategic thinker with the ability to execute tactically.

Highly motivated self-starter with a strong work ethic.

Exceptional leadership and mentoring skills.

Strong organizational and project management skills.

Ability to thrive in a fast-paced, dynamic environment.

Our Hiring Process is “Easy with eGain” Step 1 : Written test (should take roughly 120 minutes of your time)

Functional section

We will let you know within 2 business days of taking the test if you have progressed to the interview stage. The interview will be scheduled no later than 7 calendar days after the test.

Next Step Email your resumé to [email protected] with the position title “Director of Product Marketing” in the email subject.

Compensation The base salary range is $130,000 to $350,000. Your base salary will be determined based on your location, experience, and the pay of employees in similar positions.

Performance-based bonuses tied to individual and company performance.

Comprehensive benefits package, including health insurance, retirement plans, and paid time off.

Restricted stock or stock option grants, subject to company policies and performance.

Please note that the compensation package can vary based on the candidate’s qualifications and experience level.

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