Social Media Manager - Petco Love

San Diego, CA, United States

Create a healthier, brighter future for pets, pet parents and people!

If you want to make a real difference, create an exciting career path, feel welcome to be your whole self and nurture your wellbeing, Petco is the place for you.

Our core values capture that spirit as we work to improve lives by doing what's right for pets, people and our planet.

We love all pets like our own

We're the future of the pet industry

We're here to improve lives

We drive outstanding results together

We're welcome as we are

Petco is a category-defining health and wellness company focused on improving the lives of pets, pet parents and Petco partners. We are 29,000 strong, working together across 1,500+ pet care centers, 250+ Vetco Total Care hospitals, hundreds of preventive care clinics, eight distribution centers and two support centers.

Essential Job Functions Adapt Brand voice and tone for all public facing communications across social and website content and collaborate with other channel owners to ensure integrated content alignment.

Translate strategic direction from leaders into actionable, tactical outputs that supports achievement of business objectives.

Develop meaningful interactions and engaged community across social platforms with an eye toward continuous growth.

Work with Head of Marketing to maintain the social media marketing budget as applicable, making adjustments as needed based on performance and business objectives.

Stay current on emerging trends, new technology, best practices and competitors to constantly evolve our social media marketing capabilities. Proactively understand impact to other digital/traditional marketing channels and work in tandem.

Forecast video and graphic needs and anticipated results of specific initiatives as well as knowing how video and graphics are integrated into larger marketing campaigns.

Develop and manage content calendars, insuring successful and timely execution of content deliverables.

Lead, manage and cultivate the Petco Love's Adoption Ambassador social influencer program to create meaningful impact to business objectives.

Develop and deploy strategy and tactics for active listening across social and recommend strategy based on findings.

Manage the implementation and use of social planning, listening and analytics tools, as applicable.

Develop and own goals and performance metrics for programs; monitor regularly to understand effectiveness of strategy and creative, making recommendations for continuous improvement.

Function as a subject-matter expert and resource within the organization.

Other tasks and duties as assigned

Required Skills and Qualifications Bachelor's degree in marketing, communications, journalism, advertising or public relations or relevant experience.

Three to five years progressively responsible experience and proven success leading the strategy and execution of content including large-scale paid social media campaigns.

Proven success in driving channel and engagement growth that supports business objectives.

Knowledge of the evolving social media industry including new and emerging social and influencer platforms.

Excellent written communication skills as well as editing and proof-reading skills.

Superior relationship-building skills.

Deep understanding of how paid and organic content and strategies work together.

Positive, solutions-oriented with a strong ability to build and develop relationships with internal stakeholders, partners and teammates.

Nimbleness, can-do attitude. Ability to manage multiple projects at the same time in order to complete them accurately and on schedule. Willingness to embrace change and to adapt strategy on the fly.

Willingness to listen to feedback from others and find the best ways to incorporate that feedback.

Flexibility to deal with unanticipated projects that have tight turnaround times by adjusting schedules for other projects and clearly communicating those changes to stakeholders and teammates.

Self-motivated, good at taking initiative, and comfortable operating under a degree of ambiguity.

Passionate about animal welfare and the Petco Love mission.

Experience with Sprinklr is a plus.

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Petco Animal Supplies, Inc. is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or any other protected classification.

The pay ranges outlined below are presented in accordance with state-specific regulations. These ranges may differ in other areas and could be subject to variation based on regulatory minimum wage requirements. Actual pay rates will depend on factors such as position, location, level of experience, and applicable state or local minimum wage laws. If the regulatory minimum wage exceeds the minimum indicated in the pay range below, the regulatory minimum wage will be the minimum rate applied.

$87,100.00 - $130,700.00

/ year

For a more detailed overview of Petco Total Rewards, including health and financial benefits, 401K, incentives, and PTO -see https://careers.petco.com/us/en/key-benefits

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