SEO/SEM Manager JO
San Francisco, CA, United States
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Summary:
The SEO/SEM Manager is responsible for developing and implementing strategies to improve the organization's search engine rankings and visibility. This includes researching keywords, optimizing website content and meta tags, and managing pay-per-click (PPC) advertising campaigns. The SEO/SEM Manager will work closely with other members of the marketing team and other departments within the organization to ensure that search engine optimization and pay-per-click advertising goals and objectives are met.
Key Responsibilities
Develop and implement strategies to improve the organization's search engine rankings and visibility
Research and select keywords for website content and meta tags
Optimize website content and meta tags to improve search engine visibility
Manage and optimize PPC advertising campaigns on platforms such as Google Ads and Bing Ads
Monitor and analyze search engine rankings and PPC metrics to identify areas for improvement
Collaborate with other members of the marketing team and other departments to ensure that SEO and PPC goals and objectives are met
Continuously improve and update SEO and PPC processes
Stay current with the latest SEO and PPC trends and best practices
Qualifications Bachelor's degree in Marketing, Computer Science, or a related field
English C1/C2
3-5 years of experience in SEO, SEM, or a related field
Strong understanding of SEO, SEM, and PPC principles and best practices
Strong analytical and data-driven mindset
Strong verbal and written communication skills
Proficient in relevant computer software and tools such as Google Analytics, SEMrush, Ahref
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