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Digital Shopper Content Analyst

Philadelphia, PA, United States

Essity Health and Medical Solutions (HMS) North America Inc. is currently looking for an experienced **Digital Shopper Content Analyst for the North America Retail** business. The ideal candidate will assist the Essity HMS North America Consumer Team on defined digital, e-commerce and omnichannel shopper/customer marketing activations. Assist team on campaign launch set-up, execution and analysis, with the ability to make strategic recommendations to improve performance in line with the marketing objectives and priorities of the Essity HMS North America Consumer business unit. * Analyze shoppers, end-users and consumers Understand and analyze market and channel differentiations. interpret data, and identify areas of opportunity and growth

* Work with sales and data partners to understand and analyze omnichannel campaign performance and generate actionable insights

* Assist in social and online consumer feedback and review monitoring, reporting and responding

2-4 years of experience in digital marketing and/or e-commerce using consumer data and insights preferred. Ideally candidate would have professional experience in/with:

+ Paid search, paid social and other paid media campaign management (Amazon Advertising and Walmart Search/Media a plus)

+ Content Management Systems/PIM Systems

+ Experience with managing online ratings/reviews a plus

+ SEO experience a plus* Strong relationship building skills Experience managing customer media groups, media agencies and related tools/dashboards (Stackline, Kenshoo and Walmart Connect a plus)

* Proven digital marketing skills and ability to create best-in-class content

* Data-driven and analytical in nature

* Strong learning agility and ability to adapt to change

* Understanding of Consumer/Shopper

* Understanding of marketing vehicles (mass, in-store, digital, etc.)

* Robust understanding of and interest in digital marketing, platforms

* Proficient with MS Office programs (PowerPoint, Excel)

* Detail orientation

* Forward-thinking strong planning and organization skills

* Excellent communication skills (oral and written)

* Passion for learning and willingness to navigate across a global organization

* Strong sense of self-responsibility, a structured and autonomous working style and sense of urgency to accomplish deadlines and drive results

* Holistic thinking

* International mindset and an interest in collaborating with people from different cultures

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