Marketing Manager at HarperCollins in San Francisco, CA
San Francisco, CA, United States
Marketing Manager at HarperCollins in San Francisco, CA
Qualifications College degree or equivalent work experience Minimum of 4
years marketing or publishing experience Strong knowledge of social media (Instagram, Facebook, Twitter, YouTube, Pinterest, TikTok) Exceptional written and oral communications skills High level of professionalism, attention to detail, and organization Interest in trends in books, publishing, media, marketing, social media, and/or sales This role is currently based out of San Francisco, California
Responsibilities Responsibilities Works collaboratively with authors and in-house publicity, editorial, and sales teams to develop and execute book marketing plans across a variety of books
Identifies target audiences for each book and plans appropriate activations to reach those audiences, using consumer insights tools and data when available/appropriate
Writes creative and effective copy for social media, print and digital advertising campaigns; maintains existing relationships with ad reps and brainstorms new opportunities and venues
Strategizes social media content for each campaign, including creating content plans for authors' platforms, guiding authors on their platforms, and developing content for the author and their network of supporters/influencers/tastemakers
Collaborates with creative services team and freelance photographers to manage creation of ads, graphics, and other assets
Establishes best practices for our team around outreach to influencers--including planning and executing mailings to author lists as well as establishing our own lists and outreach mechanisms for booksellers, librarians, other organizations, bookstagrammers, and other influencers
Identifies, pitches, and executes partnership opportunities for books and authors where possible
Creates and updates title marketing records, catalog marketing bullets, and marketing update docs
Communicates marketing plans and developments with key stakeholders, including authors, agents, and in-house teams
Presents marketing plans at key divisional meetings, including weekly Sales & Marketing meetings, Pre-Sales, and Sales Conference
Contributes content, ideas, and activations to the HarperOne social channels
$100K -- $150K
Company information
HarperCollins Publishers is the second-largest consumer book publisher in the world.Headquartered in New York, HarperCollins has publishing operations in 17 countries. With two hundred years of history and more than 120 branded imprints around the world, HarperCollins publishes approximately 10,000 new books every year in 16 languages, and has a print and digital catalog of more than 200,000 titles. Writing across dozens of genres, HarperCollins authors include winners of the Nobel Prize, the Pulitzer Prize, the National Book Award, the Newbery and Caldecott Medals, and the Man Booker Prize. HarperCollins is a subsidiary of News Corp.The house of Mark Twain, the Brontë sisters, Thackeray, Dickens, John F. Kennedy, Martin Luther King Jr., Maurice Sendak, Shel Silverstein, and Margaret Wise Brown, HarperCollins has a long and rich history that reaches back to the early nineteenth century and offers our publishing team a depth of experience that few others can rival—from the modest print shop that James and John Harper opened in 1817 to the global house we are today.
Information Services, Technology, Education, Entertainment, Media, Digital Media, Media and Entertainment, Publishing, Media and Communications, Book Publishing
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