Director, Product Marketing

San Diego, CA, United States

Position is ideally based in San Diego but can be remote for an exceptional candidate. The Director, Product Management will report to the VP, Product Marketing and oversee PacBio’s short read product marketing efforts by leading the product marketing function to develop and deliver a fully integrated marketing strategy for the business – across product, promotion, pricing and sales enablement. The position will focus on instruments, consumables and related software product marketing for an innovative DNA sequencing company. This includes collecting, assessing and prioritizing customer and market requirements while working closely with development to deliver market leading products, and sales to drive successful product launches. Working with internal and external teams, the Director will align the teams on long-term strategic vision, lifecycle management, customer requirements, go-to-market strategy and business plans, final platform specifications and ensure overall launch readiness. Close coordination with R&D core teams, marketing colleagues in segment, corporate and regional marketing, outside partners and executive leadership will be critical to support and achieve commercial objectives. Responsibilities: Lead the SBB Product Marketing team; provides small team of direct reports with coaching, training and opportunities to develop skills, and gives ongoing, constructive and timely feedback on performance and progress toward goals and expectations

Prepare/track the global marketing budget for the product line, recommending adjustments in response to internal and external influences

Develop detailed product strategy and roadmap for SBB portfolio to meet company objectives

Aid in developing a holistic product strategy for the broader sequencing business to meet company objectives

Develop pricing strategies to maximize profits and market share while balancing customer satisfaction

Assess partnership opportunities relevant to a mid to high throughput sequencing business, including co-development, partnerships, workflow enablement

Perform competitive and market analysis

Work cross functionally with a core team to creatively develop and test product concepts and ideas

Build business plans for short read sequencing platforms (instrumentation, consumables and software) that include opportunity assessment, positioning strategy, financial analysis, and required tactical plans to support successful adoption

Work closely with multi-disciplinary teams including but not limited to R&D, Sales, Program Management, Finance and Manufacturing to ensure successful implementation of product requirements

Deliver on an ongoing basis product requirements with associated prioritization, metrics, and supporting analysis

Plan, lead and execute successful product launches

Train field teams and support selling activities, including development of sales tools and collateral

Develop product marketing materials, promotional campaigns, organize scientific events

Coordinate production forecasts during launch, obsolescence, quality issues and promotional campaigns to ensure readiness of supply

Efficiently respond to on-market issues

Foster a thriving community centered on the use of PacBio sequencing in the high throughput space

Collaborate with Applications Lab Scientists, Field Applications Specialists and Engineering, to help developing training programs and documentation

Partner with customer support to drive customer feedback

Position Requirements: Track record of success defining and launching excellent products

5+ years of relevant work experience in life science company or related field, ideally with > 5 years in product management marketing / product management positions

Degree in molecular biology, engineering or associated scientific field required. Ph.D., MBA or other advanced degree desirable, but not required

Experience across instrument, software, and consumable life science products with associated technical depth strongly preferred

Proven ability to influence cross functional teams without formal authority, and to work effectively with customers, development, and field teams

Experience with Agile software development process with working knowledge of JIRA

Outstanding leadership, teamwork, and communication skills

Must have an excellent work ethic, exceptional judgment, and unquestionable integrity

Hands on, high energy, and highly responsive

Ability to travel up to 30%

You may be required from time to time to visit and work at PacBio locations and for such times as the Company considers necessary for the proper performance of your duties. All listed tasks and responsibilities are deemed as essential functions to this position; however, business conditions may require reasonable accommodations for additional tasks and responsibilities. All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, national origin, protected veteran status, or on the basis of disability, gender identity, and sexual orientation.

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Salary Range: $169,000.00 - $253,600.00 Please be aware that, as a condition of employment, proof of COVID vaccination is required for all U.S.-based employees (subject to limited exceptions). To ensure the health and safety of all PacBio employees and our prospective candidates, we have instituted a virtual interview experience.

To all Staffing and Recruiting Agencies: Our Careers Site is only for individuals seeking a job at PacBio. Staffing and recruiting agencies and individuals being represented by an agency are not authorized to use this site or to submit profiles, applications or resumes, and any such submissions will be considered unsolicited. PacBio does not accept unsolicited resumes or applications from agencies. Please do not forward resumes to our jobs alias, PacBio employees or any other company location. PacBio is not responsible for any fees related to unsolicited resumes/applications.

All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, national origin, protected veteran status, or on the basis of disability, gender identity, and sexual orientation. If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at 650-521-8000, or http://[email protected] for assistance. Show more Report

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