Director of Marketing

San Diego, CA, United States

Part of the broader Macnica Group, Macnica Americas, is an established Technology Solutions Partner dedicated to future-proofing the world's leading businesses with products, services, and solutions designed around innovation, suppliers and partners. Originating in Japan in the early 1970s as a semiconductor supplier, the company has expanded its reach and scope to become a global provider of tech-based solutions and services. Today, Macnica’s network employs over 4,000 and spans across 81 locations in 23 countries.

In North America, Macnica Americas operates from its headquarters in San Diego and maintains offices in key tech hubs including San Jose, Dallas, Chicago, and Ottawa, with representatives throughout the USA and Canada. This strategic placement and continued growth is a reflection of the company’s commitment to development and evolution, aligning with technological advancements and market demands. Adapting to changing market dynamics, Macnica Americas has strategically diversified its offerings by investing in various vertical markets, leading to deeper integrations with tier-one clients.

Within the North American market, they have specialized in Automotive, Video over IP, Semiconductor, Dsiplays and Imaging. Their expertise in electronic component distribution has evolved into a leadership role in proposing new standards and developing essential intellectual property, enabling access to emerging markets and applications. They excel in delivering a comprehensive range of products and services, including semiconductors, electronic components, network equipment, and global supply chain logistics. Acting as a technology bridge between suppliers and customers, Macnica Americas prioritizes client success through their advanced technical support and expertise. This approach, combined with a dedication to operational excellence and innovative solutions, positions the business as a leader in navigating the modern technological landscape. As the business continues to improve and grow, they are actively seeking a Director of Marketing to join their team and play a crucial part in steering the company's success.

As the Director of Marketing, this critical position involves managing multifaceted all Marketing and Marcom activities, stakeholders and employees. Your leadership will be instrumental in aligning marketing strategies with the organization’s overarching goals and objectives, fostering an environment where innovation thrives. You will have advanced knowledge in all online and cyber tools to help build and externalize the brand.

Additional focus will be pivotal in building, expanding, and leading a highly effective team, complemented by external resources, to prepare top-quality programs and initiatives. You will proactively seek out innovative marketing tactics that align with and advance the company's strategic objectives, making changes as necessary. Collaborating closely with the President, you'll play a crucial role in defining the strategy, developing clear and actionable tactics to achieve these strategic goals.

The Perks:

Competitive salary range of $132K - $142K USD

15 days of PTO, plus 12 days of national holidays

40 hrs. of paid sick time off

14 National (company) holidays

Health, dental, and vision insurance

Life insurance

401 (k) with company matching

HSA/ FSA

Responsibilities:

Strategic Leadership: Develop and implement a comprehensive marketing strategy that includes digital, traditional, and direct marketing efforts.

Brand Management: Enhance brand awareness and position across all channels, ensuring consistency in messaging and image.

Team Management: Lead, motivate, and mentor all stakeholders to achieve superior performance. Establish clear goals and KPIs aligned with the company’s objectives.

Market Analysis: Conduct market research to identify trends, customer needs, and new opportunities. Use data to inform decisions and strategy adjustments.

Campaign Management: Design and oversee the execution of marketing campaigns that effectively convey our value proposition to targeted audiences.

Digital Marketing: Leverage digital channels such as SEO, SEM, social media, and email marketing to enhance visibility and lead generation.

Budget Management: Prepare and manage the marketing budget, ensuring efficient resource allocation and cost management.

Stakeholder Engagement: Collaborate with internal teams (sales, product management, IT, etc.) and external partners to align strategies and drive business results.

Performance Metrics: Monitor and report on the performance of marketing campaigns and strategies, pivoting as necessary to align with business goals.

Customer Relationship Management: Develop strategies to enhance customer engagement and satisfaction.

Bachelor’s degree in Marketing, Business Administration, or related field.

Minimum of 7-10 years of marketing experience, with at least 5 years in a leadership role within the electronics or related industry.

Proven track record of developing successful marketing strategies and campaigns.

Strong understanding of current marketing trends and multimedia platforms.

Exceptional leadership, communication, and collaboration abilities.

Analytical mindset with a problem-solving approach.

Ability to manage multiple projects in a fast-paced, deadline-driven environment.

Ability to work in a fast paced entrepreneurial environment.

Ideal candidate will also have:

Experience with FPGA’s SOC’s and the electronics industry.

Experience with global markets and business, especially Japanese markets.

Experience with both video, imaging and networking technologies.

Experience with both hardware and software product definition.

About Macnica Americas:

North American subsidiary of the Macnica Fuji Electronics group, a $10B Japanese corporation providing franchised distribution, IP sales, design services, and niche products.

The Macnica Technology division offers industry-leading standards-based video over IP products for the broadcast and pro-AV video industry. Macnica Technology is a leader that provides standards-based SoC/Module/Software solutions for Pro-AV and Broadcast video over IP network applications. Macnica Tech is a part of the global Macnica Group family of companies providing distribution services and technical support for semiconductor and networking products, with R&D, support, and sales offices worldwide including the United States, Japan, China, Taiwan, Southeast Asia, Brazil, and Europe. At Macnica Tech, you will be immersed in an exceptional work environment and part of an exciting, innovative, and global team.

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