Account Executive

Denver, CO, United States

Summary:

Account Executives are responsible for the sales and development of advertising campaigns for events, businesses and organizations. This role is responsible for identifying the right advertising opportunities around The Denver Post's print and digital product suite including the Programmatic product suite in addition to our offerings in Search, Email and Social; understanding the potential within a defined territory or target category; increasing customer lifetime value; and to strategically build out a prospect pipeline through independent prospecting methods.

This role is responsible for new business acquisition, in addition to current client retention and upsells. We offer a robust print and digital suite of products and services to meet client's full funnel marketing objectives. Every client is different and we don't believe in a cookie-cutter approach to their advertising needs.

What you will do:

* Work independently, making sound business decisions related to achieving revenue goals while communicating with their Director each day to discuss strategy and other key issues

* Strategically prospect for new accounts, conducts needs assessments to determine customer needs, generates ideas and proposals, presents recommendations, closes the sale and sets client expectations

* Own the entire sales and retention cycle for each campaign working in conjunction with the assigned digital strategist, client services, and the ad operations team

* Meet with individual clients at appropriate frequencies (monthly, quarterly, etc.) to review campaign process, budgets and create new strategies

* Complete post-sale paperwork, including detailed insertion order instructions, which requires a strong command of their product and basic internet techniques

* Monitor other media to identify opportunities to increase market share and attend local or category business events for networking opportunities; stays up-to-date with industry trends and developments

* Excel in a highly competitive environment and adapt to a rapidly evolving media landscape

* Adapt sales techniques and presentations to connect with potential clients

* Use analytical skills to create date-driven summary reports on campaign performance

* Negotiate deals, accurately forecast sales, and set personal goals to drive success

What you will bring:

* Professional, outgoing and friendly demeanor

* High digital sales acumen and media industry knowledge

* High school diploma or equivalent, Bachelor's degree preferred

* Background in consultative sales, new business acquisition, diagnosing client needs, presentations, objections, closing, time management, client retention and problem-solving

* Proven track record of success in online media sales, direct experience with selling ad serving, rich media, email, online media or technology

* Applicable sales experience in SEM Sales with proficiency in the concepts and methodology of SEM campaign execution; programmatic RTB sales with proficiency in the concepts and methodology of RTB/Programmatic campaign execution and can develop and articulate strategies around a custom campaign

* Valid driver's license and reliable transportation required

The hourly wage is $21.63 - $24.04 ($45,000-$50,000). This position is eligible for incentive compensation (commission), cell phone and reimbursement). Pay is based on several factors including but not limited to education, work experience, time in role, certifications, etc. In addition to your salary, MediaNews Group offers a comprehensive benefits package, incentive and recognition program, and 401K plan.

Who we are:

MediaNews Group (MNG) was established in 1985 and has over 4,000 employees nationwide including subsidiaries and other corporate affiliates. There are more than 100 different brands within our portfolio. In addition to our print products, we are a client-centric digital organization that brings scale, precision, and sophistication to digital marketing. Leveraging the belief that people matter as much as technology, our suite of products, including Adtaxi, helps advertisers solve complex marketing challenges with custom, performance-driven solutions. Readers turn to us for all the news and information that matters to them nationwide. Adtaxi is an exclusive program with the ability to reach 196M or 95% of the U.S. wired population that was established in 2010. Learn more at www.medianewsgroup.com.

Through a rich history of innovation, engagement and results, Denver Post Media continues to offer trusted guidance to our advertising partners across Colorado and beyond.

With an unmatched portfolio of marketing solutions, we have the resources to offer a full suite of comprehensive, multimedia options all under one roof. In tandem with Adtaxi, we are 2022 Google Premier Partners, Microsoft Advertising Select Partners and Meta Business Partners.

We are the winners of the 2021 Digital Innovation Award (awarded through the LMC) and 2021 award for Best Use of Programmatic in a Marketing Campaign (awarded through the AdExchanger Awards).

Beyond all of that, we're here to do the right thing for our clients, give back to the community around us and have some fun in the process.

We are an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

"Built In Best Places to Work 2023 & 2024 Winner"

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