Digital Associate Media Director- (Media Agency)
New York, NY, United States
SALARY: $130-145K
HYBRID 2-3 DAYS A WEEK
DR EXPERIENCE HEAVILY NEEDED
OVERVIEW:
The Associate Director, Digital Investment, will work within a buying team as well as designated client teams. The Associate Director provides media buying recommendations as needed to the planning team and/or to the client directly. The Associate Director provides counsel to the planning/client teams regarding marketplace rates and conditions, drives the buying, and negotiating process for assigned clients and ensures a high quality of execution.
YOUR IMPACT:
Work on plan development and recommendation development, including:
Lead buying and negotiation strategies
Work with strategy team and utilize 3rd party syndicated research resources (i.e. ComScore, Nielsen, etc.) to develop partner recommendations for upfront and standard buys
Work with Research/Analytics to collect relevant information on past performance
Lead negotiations of recommended plans with partners for all standard and integrated buys
Review and distribute POV's for relevant partners and opportunities written by Sr. Associates
Meet with industry representatives to gain insight to all phases and points of contact of media partners
Manage Managers, Sr. Associates and Associates on the implementation and optimization of campaigns, including:
Keeping up to date on all communications with planning team including buy authorizations, tracking reports, buy changes, creative specifications, etc.
Ongoing buy management and stewardship of campaigns (pacing, updates in Prisma, optimizations etc.)
Create optimization recommendations along with Analytics/Research and strategy teams
Oversee Associates/Sr. Associates to ensure agreed to optimizations with partners are executed correctly
YOUR QUALIFICATIONS:
Bachelor's degree, preferably with a concentration in advertising, marketing, business administration, and communications
Experience in a buying role
Must have worked in an interactive/digital environment
Strong leadership
Strategic thinker
Team player
Strong negotiating skills
Strong quantitative and analytical skills
Excellent verbal and written communication skills
Detail oriented with exceptional critical thinking and problem solving abilities
Proficiency with Microsoft Excel, Word, and PowerPoint
Proficiency with 3rd party syndicated research resources such as ComScore and Nielsen
Proficiency with Prisma and 3rd party ad servers
Ability to multi-task, work successfully with teams, and work under pressure
Excellent time management skills
Ability to analyze, evaluate, and effectively communicate various media research data
Demonstrate professional, proper techniques and etiquette when dealing with individuals internally and externally through all means of communication at all times