Marketing Manager, Medical & Service - HOKA

Goleta, CA, United States

At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us. Job Title: Marketing Manager, Medical & Service - HOKA

Reports to: US Marketing Director - HOKA

Location: Remote Interested applicants must reside in one of the following approved states: Arizona, California, Colorado, Indiana, Massachusetts, Minnesota, New York, Oregon, Pennsylvania, Texas, Utah, Washington The Role The Marketing Manager of Medical & Service is responsible, working alongside the Director of US Marketing, for developing a comprehensive long term marketing strategy for the medical and service industries that educates, engages and drives recommendations and sales amongst the medical community. This individual is the face of HOKA with the medical community and the ombudsman of the brand in all medical subjects and embodies 360-degree behavior in supporting medical and service initiatives. This Marketing Manager will work with all access points - Strategic, Fleet Feet, Independent Specialty, and DTC, to be the source of medical and service guidance, presentations, collateral and field activations. They will also partner with the Go To Market and Field Experience teams to ensure that opportunities in medical and service are supported. It is critical for this role to develop and strengthen relationships with individuals in the medical community and with leadership teams professional and trade associations to ensure consistent brand exposure and messaging. They must also foster collaborative relationships with senior researchers and medical directors in academic and medical environments and research institutions-to expand HOKA’s relevance and importance as an adjunct to patient care. They will collaborate cross functionally with Product, Marketing, Account Executives, Field Experience Reps and senior management to capture learnings, share goals and strategy and build new initiatives. We celebrate diversity-of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.

Your Impact

The primary functions of this role, include but are not limited to: 1. Create a multi-year medical and service strategy that supports HOKA brand objectives. Work with internal and external stakeholders to develop and bring all facets of the strategy to life.

2. Develop and strengthen relationships and partnerships with the medical community and professional and trade organizations.

3. Support internal teams with executing medical and service strategy inclusive of assets, toolkits, education, and local connections with the medical community.

4. Travel to and lead the planning for medical conferences, academic institutions, and key medical events.

Who You Are Passion for the role the medical community plays in fitness

Adept and comfortable at building relationships with external partners

Established networking and relationship-building skills.

Track record of building and executing new initiatives

Highly organized, detail-oriented and ability to multi-task

Outstanding follow through skills

Superior communication skills, both written and verbal

Passionate self-starter with a strong sense of urgency, enthusiasm, flexibility and ability to shift priorities

Excellent team working and interpersonal skills.

Professional demeanor and presentation

Comfort speaking and presenting in front of large audiences

Drive and commitment to the role and the organization

Able to demonstrate a knowledge and passion for the brand

Excellent team building, project management and organizational skills

Willingness to travel as required and to work flexible hours in line with the business needs

Exceptional written and verbal communication skills for professional and effective interactions with internal colleagues and external partners, particularly in a virtual environment.

We’d love to hear from people with 4+ years relevant marketing and/or sales experience

Experience and familiarity with the medical landscape

Expertise in one or more of the following domains is a plus: Wholesale Marketing, Field Marketing, Digital Marketing, Partnership Marketing

Knowledge of current and future medical trends and the expertise and experience to guide and direct HOKA’s medical initiatives

Demonstrated ability to manage multiple projects, formulate project plans, and oversee budgets

Experience in the footwear industry and with specialty retailers

Bachelor’s Degree or equivalent

What We'll Give You Competitive Pay and Bonuses - We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.

Financial Planning and wellbeing - No matter what financial goals our employees have set, we want to help them get there. Our plans provide powerful ways to protect income, pay for expenses and invest in the future.

Time away from work - Sometimes we need time away to be with family, focus on our health or just simply recharge. Our plans support our employees’ needs to get out, get healthy and come back stronger than ever.

Extras, discounts and perks - Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extras

Growth and Development - Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development.

Health and Wellness - There’s nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle.

$105,000 - $115,000 The salary range posted reflects the minimum and maximum target for new hire salaries for this role in our Goleta, CA location. Individual pay will be determined by location and additional factors, including job related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary for your preferred location during the hiring process.

Equal Employment Opportunity

Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants regardless of their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all of the other beautiful parts of your identity. #LI-EL

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