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Launch Potato
Sacramento, CA, United States
YOUR ROLE You will be directly responsible for driving the strategy and execution of our email marketing strategy for Launch Potato’s Prizes and Games verticals which sends 100’s of millions of exciting and engaging messages to consumers monthly. The only limitations: Your imagination and data-driven creativity as you launch new initiatives and ca
Job Source: Launch PotatoConfluent
Sacramento, CA, United States
With Confluent, organizations can harness the full power of continuously flowing data to innovate and win in the modern digital world. We have a purpose that drives us to do better every day -- we're creating an entirely new category within data infrastructure - data streaming. This technology will allow every organization to create experiences and
Job Source: ConfluentAllworth Financial
Folsom, CA, United States
Allworth Financial (www.allworthfinancial.com) is an independent investment financial advisory firm that specializes in retirement planning, investment advising, and 401(k) management with a direct approach to financial planning. Allworth Financial delivers long- and short-term investment planning solutions and advice to help clients achieve their
Job Source: Allworth FinancialPBK
Folsom, CA, United States
This employee manages regional marketing workflow by prioritizing, assigning & expediting all marketing production assignments. The position orchestrates the local integration of all functions performed by the corporate marketing department. This position requires basic understanding and knowledge of A/E/C services. The employee manages research, s
Job Source: PBKLandmark Construction
Sacramento, CA, United States
FULL TIME MARKETING MANAGER Location: Sacramento Area In a competitive construction environment, Landmark is dedicated to customer satisfaction through collaborative project delivery. As a marketing manager, you are a valuable part of our success in this effort. Our team is committed to: PROFESSIONALISM: We are committed to the continuous devel
Job Source: Landmark ConstructionMUFG
Sacramento, CA, United States
Do you want your voice heard and your actions to count? Discover your opportunity with Mitsubishi UFJ Financial Group (MUFG), the 7th largest financial group in the world. Across the globe, we’re 120,000 colleagues, striving to make a difference for every client, organization, and community we serve. We stand for our values, building long-term rela
Job Source: MUFGPsomas
Roseville, CA, United States
Location field must contain 'city, state' or a zip code to perform a radius search (e.g., Denver, CO or 46122 ). City and state must be separated by a comma followed by a space (e.g., Houston, TX ) Psomas Senior Marketing Coordinator in Roseville , California Our Marketing Team in Northern California has an opportunity for a talente
Job Source: PsomasSmps Sac
Roseville, CA, United States
Our Marketing Team in Northern California has an opportunity for a talented Senior Marketing Coordinator to join our Roseville team. Explore this opportunity with Psomas and apply today! As our Senior Marketing Coordinator, you will work in a collaborative team environment to support our Marketing teams in Arizona, California, Utah, and Wa
Job Source: Smps SacSacramento, CA, United States
WHO ARE WE?
Launch Potato is a digital media company with a portfolio of brands and technologies. As The Discovery and Conversion Company, Launch Potato is a leading connector of advertisers to customers at all parts of the consumer journey, from awareness to consideration to purchase.
The company is headquartered in vibrant downtown Delray Beach, Florida , with a unique international team across over a dozen countries. Launch Potato's success comes from a diverse, energetic culture and high-performing, entrepreneurial team. As a result, the company is always looking for like-minded teammates and partners.
YOUR ROLE
Driven by a growth mindset, as a Senior Marketing Manager for FinanceBuzz you will use audience insights and data to optimize landing pages for revenue and user experience across 1,000,000s of sessions per month. Your optimization efforts will aim to maximize revenue, media margin, and improve LTV and retention.
To succeed in this role, you'll need to thrive in a fast-paced environment while balancing multiple priorities. Data is at the heart of this job, but the numbers need to be paired with creativity and marketing insights to fully understand target audiences and match these audiences with financial products from the world's largest brands.
WHAT YOU'LL DO
Manage, analyze, optimize and scale current landing pages to increase revenue and margin across Paid Search, Social, and Native Channels
Use Looker to dig into the data to analyze performance, identify trends, and find opportunities to improve performance
Research, test, and launch new advertisers on our platform
You will be a core part of the performance marketing team and will collaborate closely with the Account Management, Copywriting, and User Acquisition teams
Test and optimize landing pages to align landing page content to ad copy to improve conversion
Ideate and implement tests including copy, UI/UX changes, and offer order to improve page metrics
Identify trends across products and/or platforms and use them to make recommendations
Assist in developing content strategy that both engages the user and meets target KPI metrics
Execute Device Level A/B tests, mostly focused on featured advertisers and content theme
WHAT YOU NEED TO SUCCEED
A strong sense of ownership and a hunger to win
Strong communication skills, both verbal and written, in order to develop cross-department relationships and keep stakeholders informed of performance and move initiatives forward
3-5 years of experience with Google Search; planning, managing, and optimizing Google Search campaigns
Experience optimizing on page experience and measuring against deep funnel advertiser KPIs using Optimizely or Google Optimize
Experience using tracking/reporting platforms and/or BI tools
Analytical skills; a natural inclination to "follow the data" and making decisions and recommendations based on data - must have the ability to turn data into optimizations
Proficiency in Excel (Pivot Tables, Vlookups, etc.) and the ability to analyze large sets of data
Strong project management and organizational skills to manage multiple projects in a fast-paced, deadline-driven environment
BONUS POINTS FOR
Agency experience working across multiple brands
Experience with reporting/analytics software such as Looker, Tableau, etc.
Experience working in a CMS (ex. Wordpress)
A general interest and knowledge of personal finance
Superb direct response writing experience for customer copy
Forecasting and budgeting
TOTAL REWARDS & COMPENSATION Salary range: $100,000–$130,000
Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework. Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits. Launch Potato is a performance-driven company, which means once you are hired, future increases will be based on company and personal performance, not annual cost of living adjustments.
Want to make your impact in a profitable, high-growth company? Apply now!
Since day one, we've been committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion.
We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
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Senior Marketing Manager jobs in Sacramento, CA, United States
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