Director of User Acquisition

San Francisco, CA, United States

Come build The Disney of the 21st Century with us!

At Inkitt, we believe every author should have an equal opportunity to succeed . Our mission is to discover hidden talents and turn them into globally successful authors. Traditional publishing often leaves authors behind with human editors responsible for selecting books fit for publication. Inkitt is a pioneer at the forefront of data-driven publishing. By inventing an algorithm which analyzes users' reading behavior to identify hits, we have removed subjectivity from the traditional publishing equation. This gives Inkitt the unique ability to discover hidden talents that might otherwise have gone unnoticed.

Are you a builder? We are looking for the change-makers of the world; the people who build the blueprint anytime they are unsatisfied with the status quo. Come build The Disney of the 21st Century with us by developing our books, audiobooks, creation of games, TV shows and movies!

Your Role As the Director of UA your mission will be to drive profitable user acquisition for our Galatea app on a global scale. You will be part of an ambitious and skilled team of performance and creative experts. Reporting directly to the VP of Growth, you'll work closely with the creative team on the paid user acquisition strategy, ad creation process, feedback constantly and provide guidance on the future direction.

What you'll do: Grow Galatea’s target audiences through organic and paid media channels

Plan, execute, analyze and optimize user acquisition campaigns across performance UA channels

Own the strategy for your channels, demonstrating expertise in managing large budgets and media planning

Track and report on key metrics on a regular basis

Ensure good data and dashboard setup with Business Intelligence, and full conversion funnel is understood and used for optimizations

Evaluate our tracking and attribution setups and optimize accordingly to ensure the accuracy of reporting

As part of your role, you will be a trusted and professional advisor to all relevant stakeholders (i.e. for Marketing, Product, BI, Engineering)

Keep up with industry trends and new UA opportunities beyond existing channels

Who you are: You have 6+ years of experience managing paid UA campaigns for a mobile & web application for B2C environment

2+ years managing and developing a high-performing team

You are passionate, constantly curious, and a proactive marketer

Testing and experimenting to discover new areas of growth, and seeking improvements in the way things are done are in your DNA

You have strong data analysis experience and can articulate your findings with the team, and also with technical and creative stakeholders

You have a deep understanding and proven competencies in at least Meta, Google, Tiktok. Added bonus ASA, ASO, DSPs, Ad Networks, Display, Affiliates, Email, etc.

You are a confident user of Excel, Google Sheets and Dashboard tools

You are experienced with GTM, Adjust or any similar MMP tool

You have a great attitude and value friendly, open and honest communication

Be keen to learn and welcoming towards constructive feedback

You are a real team player that can adapt easily to others

You are experienced with working in a fast-paced environment and you are not afraid to roll up your sleeves and get your hands dirty

You are highly proficient in spoken and written English

What we offer: Stock options for all full-time employees! We believe everyone deserves a piece of ownership for when we become the Disney of the 21st Century

Newly launched 401k to help you save and invest in your future (US)

Health benefits that align with your local market, offering a variety of different coverages for medical, dental and vision

A hybrid model in San Francisco and Berlin offices where 3 days per week are dedicated to in-person collaboration in parallel with remote work

Lunches served in San Francisco Tuesday, Wednesday, Thursday

Lunches and dinners served in Berlin Tuesday, Wednesday, Thursday

Professional coaching for People Managers and employees who have been with Inkitt for 2+ years

Dedicated budget for team-building events

Employee Referral Bonus

Free access to our Galatea App, get your read on

Unlimited budget for self-development books, on us

Donation to charity of your choice on your work anniversary

Stocked micro-kitchens with snacks and drinks to keep you energized

Class Pass health club for US Inkers to feel their best!

Berlin'ers gym membership

Berlin'ers virtual assistant

Arguably the best perk? Getting to bring your fur-ever friend to our Berlin and San Francisco offices

How we've been doing: We're a well-funded, mission-driven, series B company with top-tier investors like NEA, HV Capital, and Kleiner Perkins. Recently, Inkitt has raised $59 million, which is one of the largest Series B funding rounds on record for a Berlin-based business. We believe we have a breakthrough idea that will disrupt the publishing industry while changing undiscovered authors’ lives for the better ????

We're the 8th fastest-growing company in Europe, and 1st in Germany!

We're excited to share we’ve signed Entertainment 360 to represent Inkitt and our authors in the world of film and television!

$150,000 - $180,000 a year At Inkitt, we strive to build a company culture and provide employment opportunities based on diversity and inclusion. We believe every author should have an equal opportunity to succeed, as should our team members. As a growing team from 20+ countries, we welcome everyone to apply.

We look forward to hearing from you!

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