Marketing Manager

San Francisco, CA, United States

Title: Marketing Manager

Report to: Associate Director, Development

Compensation: $67,000 - $73,300

FLSA: Exempt

LOCATION/HOURS

This is a full-time, exempt position with a hybrid schedule requiring in-person work three days a week and virtual work two days a week.

Upon hire, all candidates must be within commutable distance of SEO’s offices at Three Embarcadero Center Promenade Level, Suite P-1 San Francisco, CA 94111 .

Occasional nights and weekends as dictated by department needs.

ABOUT SEO

For more than 60 years, SEO has created a more equitable society by closing the educational and career opportunity gap for ambitious Black, Hispanic/Latinx, and Native American young people. All are welcome to apply to our programs.

ABOUT SEO SCHOLARS

SEO Scholars is a free, eight-year, academic program that transforms public high school students into college graduates. SEO Scholars successfully educates, and mentors underserved, low-income public high school students to and through college. 100% of Scholars are accepted into four-year colleges, and 90% of Scholars graduate from college and earn a Bachelor’s degree. This is compared to only 60% of all students who enter college nationally and 20% of students from similar backgrounds as our Scholars.

SEO Scholars has programs in New York, San Francisco, North Carolina and Miami. SEO Scholars San Francisco was established in 2011 and continues to grow. We welcomed 120 ninth graders to the 2024 9th grade class and have expanded to serve students throughout the Bay Area.

POSITION OVERVIEW

The Marketing Manager will collaborate with the San Francisco Development and Program teams to develop and execute a cohesive marketing plan designed to elevate brand visibility and awareness across the Bay Area and promote the SEO Scholar SF program. This role requires a strong marketing generalist who can align branding across all platforms, drive student enrollment, and engage with the Bay Area community. The Marketing Managers responsibilities include:

Develop and execute aligned marketing strategies for both Development and Program Teams that promote SF Scholars and engage with partners, donors, communities, families, as well as potential, current, and former Scholars.

Meet weekly with the SF Scholars’ Development and Program teams to discuss metrics and marketing materials.

Meet monthly with SEO’s Marketing and Communication team in NYC to align messaging, branding, strategy, and resources.

Ensure marketing and communications alignment across all external platforms including website, blog, and social media channels.

Design and send email marketing campaigns using Hubspot.

Stay abreast of current trends and tools in marketing.

Operations

Manage search engine and social media advertisement accounts, campaigns, and pages.

Report on monthly platform analytics and adjust strategies accordingly.

Coordinate content creation with external graphic designers, photographers, videographers, and other consultants to create physical and digital marketing campaigns.

Brand Stewardship

Ensure all external materials consistently reflect the SEO brand.

Partner with corporate partners’ marketing leads to align on branding standards for social media posts and events.

Research and enhance marketing and communications efforts in collaboration with the SF recruitment team to increase brand awareness with Scholar-aged youth.

QUALIFICATIONS

Bachelor’s degree in communications, marketing, or relevant field required.

3+ years experience working in marketing or communications role.

Working knowledge of email marketing, digital strategy, social media strategy, print advertisement, and basic public relations.

Direct experience developing creative campaigns and project plans and leveraging project management tools (e.g., Monday.com, Asana, Basecamp)

Superb interpersonal, written, and verbal communication skills. Must have experience communicating with large corporations, partners, donors, news outlets, and high school- and college-aged youth.

Technical proficiency in standard cloud-based workplace applications: Windows, Google Suite, Outlook, Excel, Box, Zoom, and other similar platforms, Canva and Adobe CS

Working knowledge of social media strategy and campaign planning; must be familiar with major social channels and how to leverage them to meet campaign goals. Experience with Hubspot, Salesforce, or similar tools is strongly preferred.

Strong reporting and analytics skills, including working knowledge of social media analytics tools and measures, and an intermediate understanding of social media algorithms.

COMPETENCIES

Passion for SEO's mission: A deep curiosity and working knowledge of the barriers to access and obstacles for under-resourced and first-generation students pursuing college completion.

Attention to Detail: A thoroughness in accomplishing tasks by effectively balancing efficiency and accuracy, monitoring details and work quality, double-checking and cross-checking, and owning and correcting errors as they arise.

Creativity & Innovation: An ability and openness to drawing inspiration from multiple sources (including arts, culture, and data) and applying inventive thought processes to drive innovation, solve problems, derive insights, and deliver results.

Teamwork & Collaboration: Cooperates with others to define and accomplish common goals with an awareness and appreciation for cross-functional dependencies; values treating team members and colleagues with dignity and respect; and regularly recognizes and champions the contributions of others.

Critical Thinking: The capacity to anticipate needs, utilize best resources, and employ careful decision-making. Able to adjust to changes and work demands quickly while maintaining a strategic and tactical vision to complete work efficiently.

Project Management: An affinity for strategic planning with the ability to break down issues into component pieces, build project work plans, manage timelines, lead cross-functional working teams, evaluate data for continuous improvement, and navigate ambiguity.

Cultural Competency: An ability to work within a multicultural community and leverage learnings and insights to create culturally relevant, interesting, and engaging content that centers and celebrates different voices and views.

COMPENSATION & BENEFITS

SEO offers a competitive compensation package and comprehensive benefits plan including low-cost health, vision, and dental options, a generous holiday schedule and PTO policies, disability coverage, fully paid time off for new parents, and employer contributions to health reimbursement and retirement accounts. We are constantly working to improve our benefits each year based on the needs of our employees. We value wellness and strive to consistently use a DEIB lens to put people first and foremost.

The compensation listed in this posting reflects what SEO believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and SEO reserves the right to modify this pay range at any time.

EEOC Policy

At SEO we are committed to cultivating a team that embodies the backgrounds and experiences of the constituencies we serve and the communities we live in, and a workplace that reflects the impact we make in the world. Candidates from all communities – including people of color, women, members of the LGBTQIA+ Community, veterans, and people with disabilities are strongly encouraged to apply.

Equal Employment Opportunity is not just the law, it is our commitment.

Sponsors for Educational Opportunity is an Equal Opportunity/Affirmative Action Employer – M/F/D/V. We will consider all qualified applicants for employment regardless of race, color, ethnicity, religion, sex, gender, gender identity and expression, sexual orientation, national origin, disability, age, marital status, veteran status, pregnancy, parental status, genetic information or characteristics, or any other legally protected status.

If you need accommodation while applying for a role with SEO, due to a disability, please email SEO Talent .

Please select any that apply.

SEO Alum

SEO Parent/Family

SEO Former Staff

SEO Instructor/Coach/Mentor

SEO Staff Referral

What is your expected compensation range for this position?  *

Do you currently have legal US work authorization?  *

Will you, now or in the future, require the support of SEO to maintain that authorization?  *

What interests you about this role and SEO's mission? (max 250 words)  *

Voluntary Self-Identification For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.

As set forth in SEO (Sponsors for Educational Opportunity)’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Voluntary Self-Identification of Disability Form CC-305

Page 1 of 1

OMB Control Number 1250-0005

Expires 04/30/2026

Voluntary Self-Identification For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.

As set forth in SEO (Sponsors for Educational Opportunity)’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

Gender Please select Gender Are you Hispanic/Latino? Please select Are you Hispanic/Latino? Race & Ethnicity Definitions If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Veteran Status Please select Veteran Status Voluntary Self-Identification of Disability Form CC-305 Page 1 of 1 OMB Control Number 1250-0005 Expires 04/30/2026

Why are you being asked to complete this form? We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp .

How do you know if you have a disability? A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

Alcohol or other substance use disorder (not currently using drugs illegally)

Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS

Blind or low vision

Cancer (past or present)

Cardiovascular or heart disease

Celiac disease

Cerebral palsy

Deaf or serious difficulty hearing

Diabetes

Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders

Epilepsy or other seizure disorder

Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome

Intellectual or developmental disability

Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD

Missing limbs or partially missing limbs

Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports

Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)

Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities

Partial or complete paralysis (any cause)

Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema

Short stature (dwarfism)

Traumatic brain injury

Disability Status Please select Disability Status PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.

#J-18808-Ljbffr