Director of Product Marketing

Boston, MA, United States

About HqO

As the leader in workplace experience technology, HqO is revolutionizing how people connect with each other and the places they work — right from the palm of their hands. Composed of an award-winning app, analytics suite, hybrid work tools, and a flex space management system, the HqO Workplace Experience Platform empowers top employers and commercial property teams to create personalized experiences that engage and delight the people at their properties and inform data-driven decision making. Active in over 200 million square feet and across 25 countries, 57% of the Fortune 100 rely on HqO to build meaningful relationships with the people in the workplace every day.

We’re backed by some of the world’s most prominent VC and real estate companies, and growing rapidly across the world. We’re driven by our core values of Let’s Go (Learning, Excellence, Truth, Service, Goodness, Ownership) which define our culture and push us to do our best work every day. If you want to join a stable, fast-growing, and highly collaborative and supportive team that is at the forefront of workplace transformation, we’re the company for you.

Build a brand and fuel HqO’s growth through compelling, data-driven marketing campaigns

We’re looking for our next marketing leader to partner with product and sales and effectively build and accelerate our revenue funnel at a global scale. This hands-on leader will be responsible for driving HqO’s product marketing strategy to drive growth, relevance, differentiation and value of our products. You will collaborate with cross-functional leaders and teams in virtually all aspects of product and portfolio strategy, messaging, positioning, storytelling, go-to-market execution and analysis. This role will help lead the organization's efforts towards ambitious growth targets, excel at telling stories with data, and have an incredible track record of productive cross-functional collaboration. You will report to our SVP of Marketing. If you have experience leading international teams responsible for all areas of product marketing from product positioning & messaging to sales enablement and customer advocacy marketing, we have an opportunity for you.

The Director of Product Marketing is responsible for spearheading post-product development marketing efforts. You will be the “voice of the customer” with a deep understanding of their business challenges, needs, and drivers. In this position, you will address questions around the product, the target customers, how to reach those customers, and how to package and price the product. This role requires cross-functional collaboration with colleagues in sales, product, marketing, and operations to define, reach, and influence target buyer personas.

Responsibilities

Lead the product marketing function for the company, collaborating cross functionally to help drive overall product architecture, roadmap and product/feature positioning in a rapidly evolving, highly competitive sector

Drive the product positioning, messaging and value proposition for all products and services

Plan and oversee the launches of new products and features, and releases of existing products/features, and manage the cross-functional implementation of those plans

Understand and support our sales channels; train on the problems we solve for our buyers and users; drive the creation of sales enablement collateral including sales decks, product sheets, presentations/videos, demo scripts, competitive battle cards, and objection handling sheets and teach them how and when to use it

Obtain insights into customers’ usage of product and features, use cases and case studies, untapped opportunities and buyer personas, through interviews, surveys and sales data

Understand the competitive landscape—be an expert on our competition, how they are positioned, and how/where our products compare

Collaborate with the demand generation team to develop omni-channel go-to-market campaigns and content that resonates with our target buyer personas at all stages of the sales cycle

Initiate, define and manage market research studies in collaboration with internal and external resources and the product team

Contribute to the strategy and plan to expand product/features to new verticals, new segments organically, or via partnerships

Be the go-to expert for your product areas and go-to-market initiatives, maintaining a deep understanding of the market landscape, trends, competitor capabilities, customer use cases, and buyer needs

Use your creativity and writing expertise to help develop compelling campaign themes, messaging and content (e.g. sales presentations, eBooks, videos, blogs) hitting all stages of the marketing and sales funnel

Conduct market and win-loss analysis to develop and maintain an ongoing understanding of the changing competitive landscape and identify top product differentiators. Conduct customer and prospect research to understand buyer and user challenges and opportunities

Measure and internally socialize how your activities support revenue growth and customer happiness

Qualifications

10+ years of B2B product marketing experience, ideally in B2B SaaS software

Hands-on strategic, analytical leader with experience working in a technology company in high growth mode. Exceptional ROI-tracking skills, able to prove what is—or isn’t—working

Knowledge of B2B SaaS customer buyer journey and how marketing influences different stages in the sales and renewal cycle

Outstanding written and verbal communication skills; comfortable communicating complex technical product information in various formats and channels

Strong content creation skills with a portfolio of work to show

Excellent people and management skills to interact with colleagues, clients, cross-functional teams and third parties

Comfortable using various collaboration, content and user testing tools

Ability to work and thrive in a fast-paced, distributed, technology-focused organization, managing multiple initiatives simultaneously with a positive sense of urgency, ownership and accountability

Proven success working cross functionally and closely with a product team

Experience with commercial real estate, PropTech, or enterprise software a plus

Degree in Marketing, Communications or similar relevant field

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