Marketing Manager - Video Channels, AWS Developer Experience

Seattle, WA, United States

Marketing Manager - Video Channels, AWS Developer Experience Amazon is seeking a talented, self-directed Marketing Manager to generate developer awareness and adoption of Amazon Web Services’ (AWS) cloud computing platform by growing our AWS Video channels. This job is a unique opportunity to play a key role in an exciting, fast-growing business.

The Marketing Manager - video channels will lead the digital marketing strategies to increase awareness of our video channels (e.g, YouTube, Instagram, Twitter) for technical audiences. In this role, you will be the point-of-contact within the growth marketing organization for campaign design and launch, influencer partnerships, strategies, and execution, digital marketing agency engagement. This individual will partner with the video strategy team, content, communications, UX, and tech teams to prioritize multichannel demand generation capabilities, marketing initiatives, and serve as subject matter expert on video channels demand generation strategy.

Key job responsibilities

* Campaign Management: Plan, develop, and support execution of video marketing campaigns to target priority segments and technical personas including but not limited to: influencer partnerships and campaigns, event sponsorships and activations, and re-targeting campaigns.

* Create necessary messaging, assets, and campaign deliverables as needed to support awareness/ adoption campaigns and address customer challenges

* Develop new processes, playbooks, toolkits, best practices and/or formats to address business needs and increase output

* Stakeholder management through prioritization, regular communication, and deadline-based planning

* Deliver detailed reporting and metrics on activity results, campaign effectiveness and ROI ,and drive continuous improvement to increase program quality

* Localize and execute global marketing programs and campaigns working closely with field marketing, video teams and service leads to ensure alignment on marketing programs’ landing and execution.

* Measure marketing programs, content and investment impact on developer’ experience. Report on the effectiveness of program marketing activities in weekly and quarterly business reviews at the global level.

* Coordinate localized developer-specific messages and video content by region in alignment with other marketing and services units.

* Be the Point of contact of developer video channel nurture programs. Work with internal teams to build nurture campaigns.

About the team

AWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector. The AWS Global Support team interacts with leading companies and believes that world-class support is critical to customer success. AWS Support also partners with a global list of customers that are building mission-critical applications on top of AWS services.

Diverse Experiences

Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.

Why AWS

Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.

Work/Life Balance

We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.

Inclusive Team Culture

Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.

Mentorship and Career Growth

We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.

- 4+ years of professional non-internship marketing experience

- Experience using data and metrics to drive improvements

- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion

- Experience managing and measuring marketing performance in various channels

- Experience with paid media and owned and operated channels (i.e. email, onsite, etc.)

- Experience managing external partners to develop marketing programs

- Experience presenting ideas to various levels of an organization to gain support for initiatives

- Experience managing marketing campaigns with technical audiences (developers, IT pros)

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $98,200/year in our lowest geographic market up to $179,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.

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