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Channel Marketing Manager

Bellevue, WA, United States

Staffmark Workforce Solutions offers this exciting contract opportunity at a global leader in electronics, mobile devices, and appliances located in Bellevue, WA. Channel Marketing Manager Position Summary Responsible for driving marketing efforts for mobile product portfolio in the US working closely with wireless regional carriers cable operators and national retailers. Furthermore, the scope focuses on integrated go-to-market planning, market analysis, and best-in-class branded experience. This role will provide thought leadership to multiple marketing and cross-functional support teams in mobile marketing, corporate marketing, and retail operations as well as multiple agencies in the development of demand and traffic-generating marketing campaigns, in-store experiences, promotions, and comprehensive advertising materials & plans, including experiential campaigns. Must develop and deliver executive-level recommendations followed by action plans managed to completion. Responsibilities: * Formulate and manage channel marketing plans and programs, including formulating Go-To-Market strategies for national and regional retailers such as BestBuy, Amazon, Walmart, Costco, BJ's, etc. across all Mobile product categories: Phones, Tablets, Watches, PCs, Accessories and Services. * Execute marketing tactics flawlessly during all product lifecycle elements while ensuring brand consistency. * Responsible for actively managing multi-million dollar digital advertising programs. * Responsible for the end-to-end online customer experience journey * Manage marketing spend and investment strategies for assigned accounts, evaluating campaign effectiveness while driving the attainment of various marketing KPIs. * Work with cross-functional teams (Project Management, Product Planning, Retail, Finance, etc.) to create, update, and drive product launch schedules, marketing, and e-commerce placements for all new products ranged at assigned partners. * Establish a comprehensive master launch preparation schedule capturing all key launch milestones and unique requirements for each of the assigned accounts. * Work with various teams to establish creative asset (e.g. photography, logos, key visuals, messaging, etc.) delivery schedules that support the needs of each assigned retailer. * Responsible for the strategy for the in-store customer experience journey * Work with various internal teams to conduct data collection, research, and insight creation to determine unique selling points for each retailer. * Work back with a broader, central channel marketing team on various strategic acquisition and retention-driving initiatives such as hyper-local, regional strategies and execution. * Collaborate with Cross-functional teams to drive CDM, media, partnership, and experiential programming planning and execution. * Lead the foundational elements of the communication strategy from 1) translation of the target consumer into addressable audiences, communities, and opportunity segments to 2) Leading the preparation of the messaging strategies and toolkits. * Responsible for communicating the product positioning throughout the team and assisting the sales organization in developing customer presentations. * Present clear and actionable analysis and recommendations to leadership and assist in developing a comprehensive channel marketing overview strategy. * Work effectively in a team environment, at times with a limited amount of direction. Requirements: Verbal and written communication skills, negotiation skills, customer service, and interpersonal skills. Strong ability to work independently and manage one's time. Strong mentoring skills are necessary to provide support and constructive performance feedback. Strong knowledge of principles and methods for showing, promoting, and sellin

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