VP Corporate Communications
Boston, MA, United States
About Brightcove
Brightcove is a team of smart, passionate people who are revolutionizing the way organizations deliver video. We’re hyped up about storytelling, and about helping people connect, share experiences, and view the world. Bottom line: video is the world’s most compelling, exciting medium, and Brightcove exists to demonstrate that video means business.
As the industry leader in this space, we empower our customers to deliver top-notch video experiences to audiences on every screen in bold and innovative ways. When video is done right, it can have a powerful and lasting effect. Hearts open. Minds change. Creativity thrives. Since 2004, Brightcove has been supporting customers that are some of the largest media companies, enterprises, events, and non-profit organizations in the world. There are over 600 Brightcovers globally, each of us representing our unique talents and passions and we have built a culture that values individual empowerment, excellence and collaboration. This culture enables us to develop technologies once thought impossible, provide customer support without parallel or excuses, and leverage the expertise and resources of a global infrastructure. We take our video seriously, and we take great pride in doing it as one team.
Position Overview
This position leads strategy, planning and execution of Brightcove’s internal and external communications. Reporting to the Chief Marketing Officer this role will work closely with product marketing, head of strategy and the Chief Product officer to create differentiating messaging that drives company awareness and thought leadership. This role will lead public relations, analyst relations and internal communications functions to ensure these messages are executed creatively and consistently. In addition this role will partner with the CMO to lead CEO and other executive messaging platforms and with the CFO for investor relations activities. The individual will be a skilled communicator with a track record of creating messaging programs that have driven audience buy-in both internally and externally.
This individual will excel at the fundamentals of understanding the audience, the competition and creating thought provoking and creative campaigns. An exceptional writer and verbal communicator this role will have a significant impact on company positioning and board presentation.
Job Responsibilities
Develop thought leadership messaging framework
Develop and implement strategic endpoint analyst relations plans in alignment with company portfolio and growth objectives.
Drive analyst awareness of Brightcove and significantly expand analyst understanding and support of our differentiation and value propositions.
Collaborate with Marketing, Product Marketing, executives, and other cross functional teams to build and execute strategic plans.
Lead the public relations agencies globally - set metrics for success and ensure the brand awareness grows and ROI on PR spend
Assist the executive team with board level and investor presentations
Assist the CFO with quarterly earnings calls and investor relations presentations and messaging
Create a messaging platform and communication plan for senior level executives including the CEO
Work with the CPO and the CMO to create internal communications plan including the ownership of town hall meetings and all hands calls
Lead the team of Communication professionals, currently 2-4 people
Bring deep experience and a successful track record of participation in major analyst research as well as key business press and conferences
Provide feedback on content and messages. Prepare spokespeople for engagements.
Manage reporting, results analysis and distribution of all key communications metrics to bring key insights and efficiency to the organization.
Advise senior leaders and internal teams competitive messaging and industry trends. Collaborate across marketing, product teams, senior executives, and sales
Qualifications/Experience
4 years in senior communications leadership role
A team player with a positive attitude and a collaborative work style
Trusted relationships with analysts and influencers
Knowledge of trends in communications and analyst relations
Exceptional interpersonal, written/verbal communication skills and attention to detail
Experience working directly with executives, product management and product marketing functions
Proven and successful in balancing strategic thinking with tactical, detailed execution.
Ability to be creative, strategic, analytical, and think outside the box to solve problems and secure opportunities
Ability to develop metrics, build executive summaries and communicate business and technology insights
Ability to work independently, managing multiple projects simultaneously with minimal supervision
Strong project management and time management skills
Bachelor's degree in Business, Marketing or Communications preferred.
Experience in communications in the media sector and/or to the marketing person a key advantage
Working at Brightcove
As the undisputed global leader in powering premium video for our customers, Brightcove recruits and retains highly qualified and motivated individuals, creating an environment where people can innovate and achieve their best, and we reward them for their performance by giving them the opportunity to share in the company’s success. We offer competitive compensation, stock options, 401k matching, and tuition reimbursement, as well as generous PTO - and we expect you to use it!
We offer flexible options to work in our Boston office located in Fort Point harbor, remotely or in a hybrid set up (only exceptions are the roles that MUST work a certain way which we are finalizing soon). Whichever option you choose, we have plenty of opportunities to meet your colleagues around the globe and we also celebrate a variety of personal interests with organized groups and clubs including an Employee Action Committee, Women of Brightcove, Pride of Brightcove, Parents of Brightcove … and more to come!
If you've gotten all the way to the bottom of this description, thank you for your interest in Brightcove! If this role sounds like something that is exciting to you please don't hesitate to apply, even if you don't meet all of our qualifications. We recognize that no candidate is perfect and Brightcove would love to have the chance to get to know you.
We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.
Please note that while this job description is an accurate description of the role, it is also subject to change during the course of this search.
Send us your resume if you are interested and want to learn more!
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