Assistant Marketing Manager
Philadelphia, PA, United States
Overview
The position of Assistant Marketing Manager manages tactical aspects of AACR marketing. Assists in marketing of Annual Meetings, special conferences, membership development and other events as required. Maintains day-to-day tactical liaison with other departments. Assists in the development and implementation of marketing plans for each event, orders lists and places advertising in print and online. Attends up to 7-10 meetings each year.
Responsibilities
• Provides marketing support for Special Conferences, The Annual Meeting, and educational workshops, including attendance at 7-10 meetings per year (both AACR and non-AACR).
• Responsible for the development of marketing plans for all meetings. Works with Program team to develop mailing lists, email list data and likely costs, research advertising options for input into marketing plan.
• Works closely with the Membership Department to devise, develop, and implement comprehensive membership recruitment and retention campaigns.
• Coordinates and implements direct mail, email, web and advertising tactical campaigns for AACR meetings, conferences, and membership development.
• Duties include list research and ordering, budget management, advertising placement, and tracking of banner ads, etc.
• Develops and maintains worldwide lists of similar meetings as part of trends analysis regarding competitive meetings.
• Assists the Deputy Marketing Director in the development of marketing materials both in electronic and print formats.
• Assists in writing marketing copy to be used in brochures and on the web, with assistance from AACR departments.
• Prepares and disseminates post meeting reports with lead data, vendor costs, shipping charges, and other costs as required.
• Manages departmental jobs database, and develops production schedules for Annual Meeting, photography, ad other department projects.
• Manages marketing costs and assists in the development of budgets.
• Assists Deputy Marketing Director with other marketing tasks as required.
• Performs other tasks as necessary and as required.
Qualifications
• BA/BS Degree with a concentration in Marketing.
• 5+ years of marketing experience in the Life Sciences
• Scientific exhibitions and/or trade shows experience
• Collaborative, customer service attitude
• Excellent written, verbal, and organizational skills
• Creative working environment experience a plus
• Non-profit experience a plus
• Proficiency with Salesforce and Marketing Cloud platforms
• Proficiency with Computer Software Applications, including MS Word, Excel, and MS Access
How to Apply:
Please submit your cover letter and resume (including salary expectation).
Equal Opportunity Employer
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