Marketing Director

San Rafael, CA, United States

ABOUT US: Come work for a fast-growing, financially strong Marin-based entertainment and leisure company that owns a variety of businesses, including high-end athletic clubs and spas, restaurants, golf venues, shopping centers, public markets and drive-in theaters. Over the next several years, the company will be rapidly expanding all its brands and looking to invest in new brands. The company is actively looking for qualified professionals who will help execute the company’s future growth strategy. We offer a competitive compensation and benefits package including medical, dental, vision, life and long-term disability coverage. Our 401(k) plan provides a generous company match of us to 4% of an employee’s compensation. If you thrive in a successful, fast-paced environment and you enjoy challenge, please see below to apply

POSITION SUMMARY:

In close collaboration with the Chief Marketing Officer, Vice President of Marketing, and the Marketing Team, and guided by insights from the President of VillaSport, Vice President of Sales, Vice President of Member Experience and Vice President of Operations, the Marketing Director is tasked with the comprehensive planning, development, execution, and evaluation of all marketing initiatives for the VillaSport brand. The ideal candidate is a dynamic and innovative marketing strategist, adept at driving foot traffic to Brick-and-Mortar locations through both traditional and digital marketing channels including print, digital, on-site, and email marketing. They should possess exceptional organizational skills and a creative mindset, coupled with a strong analytical approach to decision-making, driven by data insights. This role demands a proactive leader, capable of thinking outside the conventional framework, to successfully promote and grow both established enterprises and emerging ventures.

TRAVEL:

Routine travel to club locations in CA, CO, ID, OR and TX required.

COMPENSATION AND BENEFITS:

$120,000 annually, plus bonus. Full-time hours.

PTO.

Full benefits package.

401K with dollar for dollar match up to 4%.

Discounts at Syufy businesses.

Hybrid work environment. Mon-Thurs at our San Rafael office, with the option to work remote Friday weekly when not traveling.

QUALIFICATIONS:

Previous fitness center, gym or health club experience preferred.

Must be able to travel up to 50% of the time.

Experience driving foot traffic to Brick-and-Mortar locations through multiple marketing channels.

A demonstrated track record of innovative and strategic thinking in marketing, with a particular emphasis on creative and promotional conceptualization.

Be an intelligent, natural leader who has the right combination of experiences to market VillaSport as it grows.

Exceptional writing and editorial skills, with the ability to craft compelling marketing narratives and effective communications.

Advanced proficiency in essential business software including Excel, PowerPoint, and Outlook, with the capability to leverage these tools for effective marketing analysis and presentations.

Exceptional organizational and time-management abilities, enabling efficient coordination of multiple projects and deadlines.

Proactive and self-motivated, with a proven ability to independently drive projects to completion with minimal oversight.

Robust understanding and practical experience with web-based content management systems, with a preference for candidates possessing WordPress expertise.

Familiarity with email service provider software and a foundational knowledge of HTML, enhancing the ability to manage diverse digital marketing campaigns effectively.

Proven multitasking skills, underpinned by a meticulous attention to detail, ensuring the quality and accuracy of marketing initiatives.

A Bachelor’s degree in Marketing, Business, Communications, or a related field, or at least 4 years of relevant professional experience in a marketing leadership role.

This role demands a marketing professional who not only meets the technical and educational prerequisites but also brings a dynamic and analytical approach to marketing strategy, aligning with the overarching goals and vision of the VillaSport brand.

PRIVACY NOTICE TO CALIFORNIA JOB APPLICANTS

Syufy Enterprises and/or any affiliated entities (collectively, the “ Company ” or “ we ”) provide this California Privacy Notice (“ Notice ”) to describe our privacy practices with respect to our collection of Personal Information as required under the California Consumer Privacy Act (“ CCPA ”) as amended by the California Privacy Rights Act (“ CPRA ”). This Notice applies only to job applicants and candidates for employment who are residents of the State of California (“ Consumers ”) and from whom we collect “ Personal Information ” as defined in the CCPA. We provide you this Notice because under the CCPA, California residents who are job applicants qualify as Consumers. For purposes of this Notice, when we refer to Consumers, we mean you only to the extent you are a job applicant who resides in California.

1. Information We Collect From or About Job Applicants

We may directly or indirectly collect Personal Information from you in a variety of different situations and using a variety of different methods, including, but not limited to, on our website, your mobile device, through email, in physical locations, through written applications, through the mail, and/or over the telephone. Generally, we may collect, receive, maintain, and use the following categories of Personal Information, depending on the particular purpose and to the extent permitted under applicable law:

Personal Identifiers & Contact Information: Name, alias, home, postal or mailing address, email address, telephone number.

Pre-Hire, Employment, and Education History Information: Information provided in your job application or resume including prior job experience and/or positions held, your salary expectations, educational history or records of degrees and/or certifications, information gathered as part of reference checks, information recorded in job interview notes by persons conducting job interviews for the Company, information contained in candidate evaluation records and assessments, information in work product samples you provided, and voluntary disclosures by you.

Inferences: Based on analysis of the personal information collected, we may develop inferences regarding job applicants’ predispositions, behavior, attitudes, intelligence, abilities, and aptitudes for purposes of recruiting and hiring assessments and decisions.

Of the above categories of Personal Information, the following are categories of Sensitive Personal Information the Company may collect: 1. Personal Identifiers Personal Information does not include:

• Publicly available information from government records. • Information that a business has a reasonable basis to believe is lawfully made available to the general public by the job applicant or from widely distributed media. • Information made available by a person to whom the job applicant has disclosed the information if the job applicant has not restricted the information to a specific audience. • De-identified or aggregated information.

2. How We Use Personal Information and Sensitive Personal Information

The Personal Information and Sensitive Personal Information we collect, and our use of Personal Information and Sensitive Personal Information, may vary depending on the circumstances. This Notice is intended to provide an overall description of our collection and use of Personal Information and Sensitive Personal Information. Generally, we may use or disclose Personal Information and Sensitive Personal Information we collect from you or about you for one or more of the following purposes:

1. To fulfill or meet the purpose for which you provided the information. For example, if you share your name and contact information to apply for a job with the Company, we will use that Personal Information in connection with your candidacy for employment.

2. To comply with local, state, and federal law and regulations requiring employers to maintain certain records (such as immigration compliance records, travel records, personnel files, wage and hour records, payroll records, accident or safety records, and tax records), as well as local, state, and federal law, regulations, ordinances, guidelines, and orders relating to COVID-19.

3. To evaluate, make, and communicate decisions regarding your job application and candidacy for employment.

4. To communicate with you regarding your candidacy for employment.

5. To evaluate and improve our recruiting methods and strategies.

6. To evaluate job applicants and candidates for employment or promotions.

7. To obtain and verify employment references.

8. To engage in corporate transactions requiring review or disclosure of job applicant records subject to non-disclosure agreements, such as for evaluating potential mergers and acquisitions of the Company.

9. COVID-19 RELATED PURPOSES

a. To reduce the risk of spreading the disease in or through the workplace.

b. To protect job applicants and everyone else at Company workplaces from exposure to COVID-19.

c. To comply with local, state, and federal law, regulations, ordinances, guidelines, and orders relating to COVID-19, including applicable reporting requirements.

d. To facilitate and coordinate pandemic-related initiatives and activities (whether Company-sponsored or through the U.S. Center for Disease Control and Prevention, other federal, state and local governmental authorities, and/or public and private entities or establishments, including vaccination initiatives).

e. To permit contact tracing relating to any potential exposure.

f. To communicate with job applicants and other consumers (including employees and visitors to our workplace) regarding potential exposure to COVID-19 and properly warn others who have had close contact with an infected or symptomatic individual so that they may take precautionary measures, help prevent further spread of the virus, and obtain treatment, if necessary. 10. To evaluate, assess, and manage the Company’s business relationship with vendors, service providers, and contractors that provide services to the Company related to recruiting or processing of data from or about job applicants.

11. To improve job applicant experience on Company computers, networks, devices, software applications or systems, and to debug, identify, and repair errors that impair existing intended functionality of our systems.

12. To protect against malicious or illegal activity and prosecute those responsible.

13. To prevent identity theft.

14. To verify and respond to consumer requests from job applicants under applicable consumer privacy laws.

3. Sale/Sharing of Information to Third Parties

The Company does not sell your Personal Information or Sensitive Personal Information for any monetary or other valuable consideration. The Company does not share your Personal Information or Sensitive Personal Information for cross-context behavioral advertising.

4. Access to Privacy Policy

For more information you can request a copy of the Company’s Privacy by sending an e-mail to [email protected]

5. Data Retention:

Syufy Enterprises retains information for as long as reasonably necessary for the purposes for which it was collected, or as otherwise permitted or required by law. In deciding how long to retain each category of Personal Information that we collect, we consider many criteria, including, but not limited to: the business purposes for which the Personal Information was collected; relevant federal, state and local recordkeeping laws; applicable statute of limitations for claims to which the information may be relevant; and legal preservation of evidence obligations. By submitting my resume and/or application, I acknowledge and confirm that I have received and read and understand this Notice and I hereby authorize and consent to the Company’s use of the Personal Information and Sensitive Personal Information it collects, receives or maintains for the business purposes identified above.

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