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Job Details
Job Location
MG Corporate - SAN FRANCISCO, CA
Salary Range
$130,000.00 - $180,000.00 Salary/year
Job Category
Marketing
We are a growing restaurant group headquartered in downtown San Francisco that owns and operates MIXT - a pioneering, fast-casual restaurant concept currently located in the Bay Area, Los Angeles, Arizona, and Texas. Since 2006, we've been showing the world the way to salad. We believe in fresher ingredients combined in more thoughtful ways, the coexistence of flavor and health, casual meals that are crave-able and memorable, and food that connects the growers, makers, and enjoyers. We love our team and are united by our purpose to be a force for positive change in our world and our deep passion for good food. If you share these values and are looking for a company where you can: be innovative, be part of a fun and hardworking team, and be a shaper of the future of better eating, we are the right fit for you!
We are looking for a Director of Marketing and Brand who knows how to: build significant brand awareness, tell awesome stories, inspire amazing design, dig into performance analytics, test and learn about emerging marketing channels, lead team members, and strategize to create the long-term marketing vision for the brands. This position reports to the CEO.
Responsibilities:
Lead and direct all aspects of the company's marketing and brand development
Develop and execute comprehensive marketing plans for MIXT, Split, catering programs, and new lines of business (we are very entrepreneurial and always creating)
Manage all marketing facets: digital channels, digital advertising, email, social media, messaging and story development, copywriting, website design, public relations, in-store experience, partnerships and collaborations, guest loyalty, and other areas to be determined by you
Lead all aspects of new restaurant marketing: in-store, opening buzz and awareness creation, long-term field marketing programs specific to the location, and activities to drive sales to the restaurants as needed
Critically analyze and report on the impact of each marketing channel
Lead design and development of digital and physical marketing materials and collateral
Build a high-functioning marketing team: recruit, onboard, and manage all marketing team members (team to grow as needed)
Thoroughly understand our customers and what resonates with him/her/them and share any learnings or perspectives with the team
Seek and explore opportunities to attract more customers and grow our brands
Embrace the entrepreneurial culture internally with team members and externally with vendors and partners; take risks and learn
Champion consistent application of our vision, values, culture, and operating principles
Consistently achieve/exceed both short and long-term company financial objectives by responsibly growing restaurant sales through awareness and increased guest visits
Provide leadership to direct reports with a hands-on approach, and ensure effective engagement to reinforce a culture of collaboration, trust, and open communication
Create an environment that provides direction and promotes continuous learning and development, with the ability to nurture and retain valued team members
Anticipate industry trends and continually evaluate the company's strengths, weaknesses, opportunities, and threats to help improve overall company performance
Actively update the executive team and board of directors, manage an annual marketing budget, and help to set overall company strategy
Required Qualifications/Qualities: BA/BS degree
10+ years of experience in marketing for a consumer brand (ideally DTC healthy lifestyle or food)
Deep passion for food and healthy lifestyle
Ability to thrive in a fast-paced, rapidly changing, "get it done" environment
Highly organized and willing to learn, be curious, and open to new challenges
Ability to work at both strategic and tactical levels - a hands-on, team player
Data-driven decision maker who can perform analyses that deliver actionable insights
Outstanding attention to detail from start to finish
Ability to bring creative ideas to the table and strong design aesthetic
Good judgment, versatility, flexibility, and a strong work ethic
What to Expect: Start-up vibe
Hustle
Constant evolution
Good people
Obsession
Risk. Pivot. Innovate. Grow.
Challenge and reward
Websites:
www.mixt.com
www.spliteats.com
Email Alert for Director of Marketing jobs in San Francisco, CA, United States
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