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Vice President of Marketing

San Diego, CA, United States

Vice President of Marketing

About the Company

Popular local retailer of premium drip coffee

Industry

Retail

Type

Privately Held

Founded

2003

Employees

1001-5000

Funding

$51-$75 million

Categories

E-Commerce

Restaurants

Handmade

Coffee

Specialties

coffee made one cup at a time

voted one of the best coffee shops in the us by delish

voted one of the coolest coffee shops in the us by zagat/huffington post

voted best coffee in san francisco by sf weekly

pour over

coffee blends

Business Classifications

E-Commerce

About the Role

The Company is seeking a VP of Marketing to lead the strategic vision and execution of the brand's voice and direction. The successful candidate will be responsible for all marketing activities, with a focus on enhancing brand awareness, expanding market share, and boosting customer engagement through cutting-edge, data-driven marketing efforts. From brand strategy to marketing execution, the role is pivotal in ensuring consistent brand messaging and experience across diverse markets. The VP of Marketing will also be instrumental in developing key channel marketing and execution, guiding new store and go-to-market strategies, and fostering partnerships with brands, influencers, and the press. Applicants for the VP of Marketing role at the company must have a minimum of 15 years of progressive experience in consumer products/food and beverage marketing, with a specific focus on multi-unit retail. The ideal candidate will have a proven track record of leading high-performing marketing teams, comprehensive marketing experience, and strong business acumen with analytical skills. The role requires expertise in digital marketing, including social media, email marketing, SEO/SEM, and online advertising, as well as experience in paid media campaigns to maximize ROI. The VP of Marketing will be expected to be both strategic and tactical, with the ability to set and achieve KPIs and to lead with the company's core values, fostering a creative and results-oriented marketing team.

Hiring Manager Title

Chief Business Officer

Travel Percent

Less than 10%

Functions

Marketing

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