Senior Manager, Consumer Market Insights

Washington, DC, United States

Senior Manager, Consumer Market Insights page is loaded Senior Manager, Consumer Market Insights Apply locations HQ_Port Washington, NY time type Full time posted on Posted 3 Days Ago job requisition id R0000002553 Job Description Summary: The senior manager of the Consumer Market Insights team will lead a team responsible for driving consumer-centric strategies by providing actionable insights derived from market research and sales analysis. Job Description: We are seeking a dynamic and experienced individual to join our Strategy Division as a Senior Manager/Director of the Consumer Market Insights team. The successful candidate will lead a team responsible for driving consumer-centric strategies by providing actionable insights derived from market research and category sales analysis.

RESPONSIBILITIES:

Market Research : Conduct extensive market research to gather data on consumer preferences, buying patterns, and demographic trends within the beauty categories (Cosmetics, Hair, etc.). This includes analyzing sales data, conducting surveys, and monitoring social media channels to identify emerging trends and consumer sentiments.

Consumer Behavior Analysis : Identify key factors driving purchasing decisions by studying consumer behavior. This may include factors such as price sensitivity, brand loyalty, ingredient preferences, and the influence of influencers and celebrities.

Competitive Analysis : Monitor competitors to understand their product offerings, pricing strategies, and marketing tactics. This helps in identifying areas of opportunity and potential threats to the brand's market share.

Product Development Insights : Guide product development efforts with consumer insights gathered. By understanding consumer needs and preferences, the position can provide valuable input to product development teams to create new products or improve existing ones.

Marketing Strategy : Inform marketing strategies tailored to the target audience within the beauty category. This includes identifying the most effective channels for reaching consumers, crafting messaging that resonates with their needs and desires, and developing promotional campaigns that drive engagement and sales.

Forecasting and Planning : Based on consumer insights and market trends, the position helps in forecasting demand for beauty products and planning inventory levels accordingly. This ensures that the brand can meet consumer demand while minimizing excess inventory or stockouts.

Customer Experience Enhancement : Provide recommendations for enhancing the overall customer experience. This may include optimizing packaging design, improving product formulations, or enhancing the online shopping experience.

QUALIFICATIONS:

Bachelor's degree in Marketing, Business Administration, Statistics, or a related field; MBA or advanced degree preferred.

7 years of experience in consumer insights, market research, or related roles in beauty category or CPG industry

Proven track record of developing and implementing successful consumer research strategies that drive business impact.

Strong analytical skills with the ability to interpret complex data sets and translate insights into actionable recommendations.

Excellent communication and presentation skills, with the ability to effectively communicate insights to diverse stakeholders.

Strategic thinker with a forward-thinking mindset and a passion for innovation.

Ability to thrive in a fast-paced environment and manage multiple priorities with attention to detail.

We offer a competitive benefits package! (*Eligibility may vary.) 401(k) Savings Plan

Premium Medical Insurance Coverage

Year-end Bonus Plan

Paid Time Off (PTO) based on seniority

Paid Holidays

Onsite Employee Fitness Center with Indoor Racquetball Court and Yoga Room

Summer Friday

Complimentary Gourmet Breakfast, Lunch, and Dinner

Relocation Support for New Hires*

Work Anniversary Recognitions

Congratulatory & Condolence Gifts

Employee Referral Bonus Program

License/Certification Reimbursements*

Corporate Employee Discounts

Visa Sponsorships (100% paid by the company) i.e., New H-1B, H-1B Transfer, O-1, and Green Card

Commuter Support (Shuttle Bus Program)*

Vehicle Perks*

The anticipated compensation range is

91,000.00 - 172,000.00 USD Annual Actual compensation will be determined based on various factors including qualifications, education, experience, and location. The pay range is subject to change at any time dependent on a variety of internal and external factors.

Kiss Nail Products, Inc., or Kiss Distribution Corporation or Ivy Enterprises, Inc., or AST Systems, LLC, or Red Beauty, Inc., Dae Do, Inc. (collectively, the “Company”) is an equal opportunity employer and is committed to a diverse and inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, or any other characteristic protected by law.

Bring the Salon Home with KISS At KISS , we count on and value our wonderful team players to help us achieve our unfailing mission: to bring the salon home. We invite you to join us as we continue our legacy of DIY nail products, 100% cruelty-free cosmetics, high-tech hair appliances, and fabulous false eyelash collections.

About Us KISS Group is a global beauty leader and the world's largest manufacturer and distributor of professional quality nail products. The company's diverse product lines not only include a broad range of nail color and care items, KISS also markets color cosmetics, eyelashes, hair care, beauty tools and beauty appliances. Since the company's inception in 1989, its growth and success have been achieved through a dedication to innovation and excellence. Today, KISS sells its products in about 100 countries across the globe. Committed to making salon quality products accessible to all people, KISS truly brings salon results home.

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