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Director of Marketing

Shirley, NY, United States

The Director of Marketing is skilled in brand communication, SEO, digital, print, advertising, social media, retail, promotion, and community engagement to support a best-in-class marketing department that serves an adult use cannabis dispensary, medical cannabis dispensary, and cannabis cultivation. This individual will spearhead and oversee all marketing and advertising efforts across multiple channels, including but not limited to digital, print, community engagement, and social media.

This position may require hours beyond the standard work day to attend in-store and out-of-store events, or to meet critical deadlines and support initiatives. This role will report to the Chief Operating Officer.

Desired Skills or Experience:

Expertise in Excel, Word, Powerpoint and G-Suite

Ability to consolidate information, interpret data and formulate action plans, reports and presentations

Ability to analyze digital advertising performance, maintain reports and communicate opportunities for improvement

Experience with Photoshop, Illustrator, and other Adobe Creative Suite Software

In depth knowledge of marketing tools

Excellent organization and project management skills

Ability to meet multiple deadlines and manage priorities and projects effectively

Proven experience managing a diverse marketing team

Agile multi-tasker with the ability to quickly prioritize and delegate tasks

Experience with project management software such as Wrike

A creative passion for developing high-quality content

A solid understanding of cannabis products and the cannabis industry

Supervisory Responsibilities:

Interviews, hires, and trains staff in the department.

Oversees the daily workflow of the department.

Provides constructive and timely performance evaluations.

Job Responsibilities:

Serve as an internal and external ambassador for both brands and ensure brand missions remain at the core of all initiatives

Develop, implement, and maintain a best-in-class and comprehensive marketing strategy for the three businesses

Develop, implement, and analyze organizational and initiative-specific metrics such as customer acquisition cost, customer lifetime value, initiative specific ROI, etc., on an ongoing basis

Provide regular reporting on marketing metrics to appropriate stakeholders

Ensure data integrity, accuracy, and consistency across marketing systems and platforms

Maintain ongoing knowledge of rules and regulations to ensure compliance throughout the department

Lead and manage team of marketing professionals to support department and business goals

Collaborate across multiple departments and outside vendors to support a variety of initiatives such as product launches, brand launches, sales, events, etc.

Coordinating in-store events with local businesses and wholesale vendors and out of store events within the community

Monitor industry trends and best practices to ensure businesses are remaining competitive

Other duties as assigned

Requirements:

At least 10 years of relevant experience

Exemplary communication and presentation skills

Excitement to work in a fast-paced and growing industry

Compliance with state and local cannabis regulations

Must be at least 21 years of age

Must be able to complete a comprehensive background check

Benefits:

We offer a comprehensive benefits package including health and dental plans, 401(k), vacation, sick time, VTO, and continuing education credit & tuition reimbursement.

Kelman Hill Properties is proud to be an equal opportunity and affirmative action employer. We value diversity and are committed to creating a workplace that reflects this commitment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age or veteran status.

Hours and Availability

Monday-Friday. Minimum 40+ hours a week.

Must have regular and on-time attendance, able to work a flexible schedule (nights, weekends, and holiday shifts, including overtime as needed and approved).

Applicants should submit a cover letter, resume and portfolio.

Job Type: Full-time

Pay: $90,000.00 - $110,000.00 per year

Benefits:

401(k)

401(k) matching

Dental insurance

Employee assistance program

Health insurance

Paid time off

Professional development assistance

Relocation assistance

Tuition reimbursement

Schedule:

8 hour shift

Day shift

Monday to Friday

Experience:

Marketing: 10 years (Preferred)

Ability to Relocate:

Shirley, MA: Relocate before starting work (Required)

Work Location: Multiple locations

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