Marketing Coordinator
Richardson
Job Description Job Description JOB TITLE
Marketing Coordinator, Events
THE LOCATION
Hybrid work model – mostly remote home-based with some office workdays in Houston office or Richardson (Dallas area) office
THE OPPORTUNITY
The Society of Petroleum Engineers is looking for a data-driven Marketing Specialist with a passion for events to join our growing marketing team. You will be responsible for the planning and execution of SPE’s marketing campaigns to attract global audiences to attend our technical events held in the Americas. As a Marketer, you translate business goals into successful marketing campaigns across multiple channels (paid and owned). You track the performance of campaigns and optimize them while actively engaging with the business and its stakeholders. You execute marketing plans from concept to completion and work closely with cross-functional teams to ensure Americas events are effectively promoted and campaigns are successfully executed.
As a member of a growing, global in-house marketing team, you will develop engaging campaigns to target and attract specific audiences while meeting key marketing initiatives. You are a pro at managing projects, communicating value, delivering on deadlines, and providing high-quality assurance on all campaign-related deliverables. You are always up for a creative challenge to create, innovate, collaborate, learn and grow!
THE ORGANIZATION
The Society of Petroleum Engineers (SPE) is the largest individual-member organization serving managers, engineers, scientists, and other professionals worldwide in the upstream segment of the oil and gas industry. SPE is a 501(c)(3) not-for-profit organization with members and operations around the world.
THE IMPACT YOU WILL MAKE IN THIS ROLE
Developing and executing effective marketing plans across multiple channels and platforms for events in the Americas (owned and paid) - using project management skills, obtaining project owner approvals, working across teams, and managing budgets
Establishing strong relationships across global departments and developing an understanding of internal needs, the customer experience, marketing strategy and operational capabilities to serve as a strategic cross department partner
Collaborating with the events team and program committees to understand our target audience and produce value-led content
Working with Marketing Manager, internal team members, vendors, contractors, and stakeholders to review brand consistency and create marketing/sales materials across a variety of mediums including emails, landing pages, digital ads, flyers, brochures, websites, presentations, social media posts, mobile app and other internal and external marketing pieces
Coordinating with cross-functional teams and vendors to set up paid social media and Google ad campaigns from start to finish
Resourcing and overseeing marketing deliverables by coordinating with team, prioritizing, and assigning deadlines on a weekly basis while providing regular updates on progress
Tracking ROI on marketing campaigns, evaluating performance and creating reports to recommend future actions or optimizations
YOUR SKILLS AND EXPERIENCE
Bachelor’s degree, Certification or equivalent combination of education and work experience
1-3 years in a similar marketing-related role, with an emphasis on digital content development
1-3 years building paid social media campaigns and Google Adwords
Traditional and digital marketing tools
Digital marketing automation software and content management systems
Project management tools
Event marketing, ideally with large scale events
Supporting B2B and B2C campaigns in owned and paid channels
Managing multiple stakeholders at all levels to drive desired outcome
ADDITIONAL ATTRIBUTES FOR THIS ROLE
Strong analytical and critical thinker with problem-solving skills
Delivering consistent, high-quality work
Exceptional communication skills – both written and verbal
Self-motivated team player with the ability to effectively multitask and meet deadlines
Ability to build strong relationships
Strong organizational and time-management skills
Adaptable to accomplishing new and different requests
A creative thinker with the ability to innovate and think outside of the box
Working in a fast-paced environment
Customer-service focused
Travel: 10% (mostly local)
BENEFITS AND PERKS
The following benefits apply to U.S. employees and similar benefits may apply to global offices.
If you enjoy long weekends, you will really appreciate our 9/80 schedule which allows for every other Friday off!
Generous retirement program (401k with 110% matching funds for U.S. employees)
We have all the great medical benefits that you would expect from a top employer with multiple available plans to fit your needs – medical, dental, vision (starting from your first day of employment – no waiting period)
Company paid employee disability and life insurance with the option to add spouse and children
Personal Time Off (PTO) – Available as soon as you accrue your time off, up to four weeks annually which increases after five years
Holiday Pay (8 days) including day after Thanksgiving and Christmas Eve
Hybrid work model – your role may allow you to work remotely several days a week or more with periodic commute to local office
Tuition Reimbursement Program – you may qualify for 80% reimbursement on approved courses/degrees
Employee Well Being program at no cost to employee. Includes emotional support, work-life solutions - referrals for childcare, home repairs, legal guidance, financial resources and online support for expert advice
Pet insurance, gym membership, exclusive discounts on brands and experiences you know and love
To avoid delays in considering your application, please complete all questions within the application including your expected salary range for this role.
Society of Petroleum Engineers is an Equal Opportunity Employe r
We welcome diversity in our workforce and encourage all qualified applicants to apply.