Senior Business Analyst - Marketing Technology
Alpharetta, GA, United States
When you join Verizon
Verizon is one of the world's leading providers of technology and communications services, transforming the way we connect around the world. We're a human network that reaches across the globe and works behind the scenes. We anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together-lifting up our communities and striving to make an impact to move the world forward. If you're fueled by purpose, and powered by persistence, explore a career with us. Here, you'll discover the rigor it takes to make a difference and the fulfillment that comes with living the #NetworkLife.
What you'll be doing...
Our sales and marketing teams rely on customer intelligence and tools to make better and smarter decisions every day. That's where you come in. You'll drive improvements in our employee and customer experience by leveraging a decisioning engine technology so we can continue to advance the success of customer value. People will look to you to drive solutions and functionality roadmap to assist customer systems and channels of engagement to even better customer solutions. Because here, better matters.
Verizon's Business Group, Digital and Revenue Technology team is evolving and maturing its offer and action decisioning capabilities to the next level of intelligence and sophistication. This group is responsible for the delivery and operations of Verizon's Pega platform for loyalty, growth, and sales interactions in all channels, including Customer Care, Point-of-Sale, Sales and Digital.
The Verizon Business Group decisioning team leverages artificial intelligence, machine learning, and cross-channel implementation to present the right offer or action, to the right customer, at the right time, with the right governance. This results in incremental value to the business, including churn reduction and revenue generation as well as an improved customer experience, loyalty, and satisfaction.
The Senior Engineer will manage projects for the Digital & Marketing Operations - Decisioning team, specifically delivering decisioned offers and actions within the customer and sales interactions to create a frictionless experience. This includes working gathering requirements, developing project plans, and enabling any new functionality that would need to be supported.
Responsibilities include:
Managing the implementation, planning and development of a decisioned recommendations and selling flows for the VBG Decisioning team.
Management of the enablement of new decisioning functionality and the impact to offer operations.
Initiating milestones and timelines.
Aligning people and a willingness to take action and follow through.
Writing use cases, business cases and business requirements.
Developing comprehensive views that summarize activities for executive, marketing and technical leads.
Producing high quality deliverables in a timely fashion.
Responsible for analyzing and proactively managing problems and making decisions that impact overall system (s) and program (s) while acting independently.
Working as a team member and provides technical leadership and/or business-related subject matter expertise on programs of varying complexity.
Ensuring systems implementations occur in accordance with established Change Control procedures.
Proactively communicate status reports and issues to manager.
What We're Looking For...
You'll need to have:
Bachelor's degree or four or more years of work experience.
Four or more years of relevant work experience.
Experience with Pega Decisioning Platform.
Knowledge and experience applying technology to real world enablement.
Knowledge and experience of artificial intelligence and machine learning concepts.
Experience with working collaboratively with a team of senior project managers and the program manager to give input around and support the strategic direction of the initiative as a whole.
Even better if you have one or more of the following:
Experience with JIRA and Confluence
Strong decision-making and leadership abilities.
Ability to handle multiple complex projects simultaneously.
Excellent Technical (e.g., systems design) and/or analytical skills.
Excellent business knowledge and interpersonal skills.
If Verizon and this role sound like a fit for you, we encourage you to apply even if you don't meet every "even better" qualification listed above.
Where you'll be working
In this hybrid role, you'll have a defined work location that includes work from home and assigned office days set by your manager.
Scheduled Weekly Hours
40
Equal Employment Opportunity
We're proud to be an equal opportunity employer - and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion page to learn more.
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