Marketing Specialist (TDM Practice)

Atlanta, GA, United States

Marketing Specialist (TDM Practice) Department: Transportation Demand Management (TDM)

Employment Type: Full Time

Location: Atlanta, GA

Compensation: $55,000 - $65,000 / year

Description Alta Planning + Design seeks a Marketing Specialist (TDM Practice) for our Atlanta office. This marketing role is a great opportunity for someone who believes in the importance of active, multimodal, and sustainable transportation. If you are looking to join an innovative organization and do work that connects people to places while advancing social justice, safety, and environmental resilience, apply with Alta today!

About Alta

Alta Planning + Design is a sustainable transportation company dedicated to creating active, healthy communities through planning, landscape architecture, engineering, and education/encouragement programs. Alta was founded in 1996 when communities were calling for safer streets for people walking and bicycling as the non-motorized transportation movement developed into a profession in the United States. We pioneered the field of active transportation, evolving our planning and design work into a visionary global practice that empowers people to live active, healthy lives and gets them to where they need to go.

Our core values and work bring about positive change by creating places that are geared toward moving people rather than cars, connecting community members to daily needs and human experience, and empowering every person to live an active healthy life. As a global leader in mobility innovation for over 26 years with over 200 staff, we are dedicated to connecting people to places by working across disciplines and scale to address social justice, safety, and environmental resilience.

Day to Day The Marketing Specialist plays a pivotal role in content development and campaign strategy and implementation. This position requires a highly creative individual with a strategic and analytical mindset

A typical day will be anything but typical. But it will likely involve collaborating with our smart and talented teammates who are leading up key programs and projects in Los Angeles, Toronto, Denver, Atlanta, and beyond. This role will collaborate closely with our program managers and programs staff to orchestrate and execute marketing strategies that achieve key outreach and behavior change outcomes. Responsibilities include:

Executing marketing and communication activities, such as content creation, social media management, email marketing creation and execution, campaign creation and execution, and tracking and reporting.

Independently devise and implement targeted marketing campaigns for smaller scale projects, including identifying and understanding target audiences, designing customer journeys, setting clear objectives, and planning and executing marketing campaigns.

Acting as a key contributor in the planning and execution of larger scale campaigns

Responsible for completing tasks as assigned at a high level of quality and seeking and receiving feedback and guidance throughout.

Actively participating in project team meetings and marketing meetings, helping foster a collaborative team environment.

Regularly communicating with clients through meetings, reports, and updates.

Actively engaging in continuous learning and integrating this knowledge into projects, including an understanding of emerging tools and techniques in the marketing field as they apply to our work. This involves attending trainings, workshops, and industry conferences as well as self-guided learning.

Qualifications

Required

This position requires a combination of skills, experience and education including, but not limited to

Bachelor’s degree in marketing, communications, journalism, digital media, psychology, sociology or other related field; and

Three to Five Years of full-time professional experience in a marketing or communications role

Experience working for an agency, consulting firm, or similar multi-client environment is preferred

Skills, Knowledge, and Abilities: We understand that job descriptions often demand excellence in every area, which is why we’ve thoughtfully divided our requirements into essential and desirable skills. This helps both of us determine if this role is the right long-term fit. Our ideal candidate will exemplify a “T-shaped” marketer’s qualities, combining deep expertise and a proven track record in one to three key marketing areas with a broad understanding of additional marketing disciplines. This blend of specialization and versatility is crucial for crafting, managing, and optimizing effective strategies that resonate with our outreach and behavior change objectives. Here’s a look at what we envision for the person in this role:

Getting the Word Out: You know how to reach people and get them to take action, no matter the medium or character count. You have:

Strong communication skills, including verbal, written, and interpersonal

Experience creating messages for different audiences and varying mediums, including blogs, emails, press releases, websites, SMS, and more

Experience with coordinating and managing content and editorial calendars for use with social media, websites, email marketing, and other content distribution methods

Collaborating with People: You thrive when working with others and don’t hesitate to pitch in or step up as a leader when called on. You have:

Experience contributing to teams of all sizes

Experience with building and maintaining strong client relationships

Crunching Numbers: You’re not intimidated by data or spreadsheets. You have:

Experience monitoring and reporting on marketing analytics, and how to apply learnings to enhance marking strategies

Experience with A/B testing and multivariate experiments (e.g., testing subject lines, call-to-actions, etc.)

Managing Projects: Even if you have a lot on your plate, you have a good process in place to get work done. You have:

Strong skills in organizing, prioritizing, and producing several marketing tasks concurrently

Demonstrated quality control and quality assurance through project deliverables

Working with Tools: You have in-depth knowledge of and experience with varying software, including:

Adobe Creative Suite (Photoshop, Illustrator, InDesign)

CMS websites (e.g., WordPress, Wix, etc.)

Marketing analytics platforms and dashboards (e.g., Google Analytics or similar)

Project management software to stay organized and productive (e.g., Asana, Wrike, Basecamp, etc.)

Microsoft Office tools (e.g., Word, Excel, and PowerPoint)

Other Desired Qualities:

Knowledgeable (or highly curious) about behavior change, sustainability, transportation, TDM, city planning, community development, economic development, or related

Desire to positively affect the community, region, and environment

Hands-on contributor

Eagerness to build and refine your skills

What We Offer Flexible Schedule Alta offers a flexible, hybrid work schedule where most employees work from home three days per week. In-office days support our collaborative culture, one of our core values.

Compensation

The pay range for this job in Atlanta is $55,000-$65,000 annually. Placement within the range is based upon experience, skill-sets, and qualifications.

Benefits Alta offers comprehensive benefits to all full-time employees:

Medical : PPO or HSA medical plans

Dental/Vision : PPO

Life Insurance : Alta pays 100% of the premium for life and AD&D, equal to your base compensation

401(k) : Alta provides a match up to 3%

PTO : 21 days accrued annually to start

Holidays : 11 total company paid holidays

Paid Parental Leave/Short-Term Disability

Additional Benefits : Wellness reimbursement up to $800 annually, Alta Gets Around benefit of up to $900 annually, 5-year travel award, and professional development opportunities

*The following statements pertain to US Candidates Only*

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