Marketing Coordinator
Atlanta, GA, United States
Position Summary:
This position will be responsible for driving both paid and organic channels to boost market share and demand for both InTown and Uptown Suites brands. The ideal candidate is an analytical thinker who thrives in a fast-paced, team environment.
I. Position Responsibilities:Essential
Monitor functionality and content consistently across online channels including the InTown and Uptown websites, central reservation system, online travel agencies (Expedia, Booking.com), etc
Design and deploy promotional campaigns across property, web, social, email, and text platforms
Collaborate with internal and external teams to maintain brand consistency and messaging
Help manage and boost brand awareness through PR content and reputation channels
Assist with call center and field training calls
II. Essential Skills/Credentials/Experience/Education
BA or BS degree in Marketing/Advertising
Must have1-2 years marketing experience
Must be able to read, speak, understand, and write the English language
Be a strong team player with the ability to work harmoniously with a diverse workforce
Must have excellent communication, verbal and written skills; positive attitude, self-starter with strong initiative and competitive mind set with a passion for the hotel business
Exercise superior communication, presentation, organization, time management, and listening skills
Must be detail oriented, an analytical thinker and have the ability to multi-task and prioritize daily tasks/schedule
Technical Skills
Google Analytics Certified
Google Ads
Moz
WordPress
Blueshift or related email automation platforms
Reputation monitoring platforms
Microsoft Office, Excel, & PowerPoint
Must work out of the corporate office in Sandy Springs, GA (North Atlanta)
III. Mental and Physical Demands
Work Environment:
Typical office environment - moderate noise level.
Physical Demands:
Indoor work with hard and carpeted surfaces
Must be able to remain in a stationary position 50% of the time
This position is occasionally required to sit; climb or balance; and stoop, kneel, crouch or crawl. The employee must frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.
Extensive use of hands and fingers for manipulation of keyboard, answering phone calls, calculator, copy machine, computer printer and other office productivity machinery.
Use of computer terminal, which requires extensive eye contact with a video display terminal.
The person in this position frequently communicates with employees/vendors.Must be able to exchange accurate information in these situations.
The position will be physically located in the Atlanta office; working remotely (outside of Company Directed Guidelines) is not permitted.Currently, the in-office work model is a hybrid with 2 days remote/3 days in the office.
Travel Demands:
5% or less
The Company has reviewed this job description to ensure that essential functions and basic duties have been included. It is intended to provide guidelines for job expectations and the employee's ability to perform the position described. It is not intended to be construed as an exhaustive list of all functions, responsibilities, skills and abilities. Additional functions and requirements may be assigned by managers/supervisors as deemed appropriate. This document does not represent an expressed or implied contract of employment nor does it alter your at-will employment, and the Company reserves the right to change this job description and/or assign tasks for the employee to perform, as the Company may deem appropriate.
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