Sr Brand Manager - Consumer Products
New York, NY, United States
Are you a strategic thinker with a passion for consumer products? Join our team as a Senior Brand Manager and play a vital role in shaping our brand's success. We're looking for a creative and analytical mind with excellent leadership skills to drive our consumer products to new heights! We work on a Hybrid schedule with three days per week in the office and two days at home.
Key Responsibilities:
Brand Strategy: Develop and execute comprehensive brand strategies to enhance brand awareness and visibility
Product Development: Collaborate with cross-functional teams to develop innovative and market-leading consumer products
Market Research: Conduct market research to identify consumer trends, preferences, and competitive landscape
Brand Positioning: Define and refine the brand positioning to differentiate our products in the market
Marketing Campaigns: Lead the development and implementation of integrated marketing campaigns across various channels
Team Leadership: Manage and mentor a team of marketing professionals, fostering a culture of collaboration and excellence
Budget Management: Develop and manage marketing budgets, ensuring optimal allocation of resources
Brand Performance Analysis: Monitor brand performance metrics and provide insights for continuous improvement
Collaboration: Collaborate with internal teams and external stakeholders to maximize brand exposure and partnerships
Requirements
Qualifications:
Education: Bachelor's degree in Marketing, Business, or a related field. MBA is a plus
Experience: Minimum of 7 years of experience in brand management, preferably in the consumer products industry
Leadership Skills: Strong leadership abilities with proven experience in leading and inspiring cross-functional teams
Analytical Thinking: Excellent analytical and problem-solving skills, with the ability to draw insights from data to inform brand strategies
Communication: Strong verbal and written communication skills, with the ability to effectively convey brand messages and motivate teams
Market Knowledge: In-depth knowledge of consumer products industry trends, consumer behavior, and competitive landscape
Teamwork: Proven ability to collaborate effectively with internal and external stakeholders
Why Join: Join a company that values innovation, collaboration, and professional growth. We offer competitive compensation, a supportive work environment, and the opportunity to make a significant impact on our brand's success in the consumer products industry.
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