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Human Interest
Little Ferry, NJ, United States
Human Interest is on a mission to ensure that people in all lines of work have access to retirement benefits. Nearly half of all working Americans are not saving enough for their future. Too often it’s because they are employed by a company that doesn’t offer a retirement plan. Human Interest is changing that by making it affordable and accessible
Job Source: Human InterestNICE
Hoboken, NJ, United States
So, what’s the role all about? We are actively seeking a dynamic and results-oriented Fraud Technology Product Marketing Manager to lead our strategic initiatives in championing and positioning our state-of-the-art fraud prevention solutions. The ideal candidate is a self-starter with an in-depth understanding of fraud technology, a demonstrated
Job Source: NICECompassion International
Little Ferry, NJ, United States
The expected salary range for this position is $115,600.00 - $144,500.00. Employees in specific high cost of labor locations in the United States (such as San Francisco, CA and Seattle, WA) may qualify for a geographic differential. Compassion International is not responsible for third parties who omit this information when copying and re-posting j
Job Source: Compassion InternationalWalmart
Hoboken, NJ, United States
Position Summary... What you'll do... Are you a dynamic marketing professional with a passion for launching early-stage products? Do you excel at storytelling and find excitement in refining the ideal customer profile and crafting value propositions that resonate? Join us at as Senior Product Marketing Manager and take the lead in shaping how we
Job Source: Walmarteos Products
New York, NY, United States
eos Products, LLC has an opening for a Senior Product Marketing Manager in New York, NY. 40 hrs./wk. Duties include: Drive global brand development process across several product categories. Develop strategic innovations & their corresponding positioning to help drive brand growth across regions. Help to evolve global brand ambition, positioning, &
Job Source: eos ProductsMicrosoft Corporation
New York, NY, United States
On the Copilot & Future of Work team, we believe the best story always wins. Across the Work Trend Index; the WorkLab digital publication, newsletter, and podcast; and executive thought leadership at Tier 1 events, we aim to deliver a single, cohesive narrative that resonates with business leaders and helps bring the power of generative AI to every
Job Source: Microsoft CorporationMicrosoft
Little Ferry, NJ, United States
Security, Compliance, and Identity (SCI) are critical for our increasingly digital world. As digital transformation accelerates, our mission to empower every person on the planet by building a safer world has never been more important. SCI is a multi-billion-dollar business today with a steep growth trajectory. Microsoft recently brought these cate
Job Source: MicrosoftALTANA
New York, NY, United States
Altana provides the world's only dynamic, intelligent map of the global supply chain - the Altana Atlas - using AI and machine learning models to connect with and learn from massive sets of public and private data. Through the Atlas, companies and governments can understand the distant origins of products well beyond their own direct suppliers; dis
Job Source: ALTANANew York, NY, United States
The preference for this role is hybrid (three days in the NYC or Bridgewater, NJ office) however, open to other commutable arrangements depending on candidacy.
As a product marketer on the Group Benefits Employee Marketing team, you’ll develop and implement a comprehensive, end-to-end marketing strategy for one or more products to drive strong and profitable acquisitions, customer loyalty and retention. In this role, you’ll develop and own programs to strengthen our relationship with MetLife customers throughout their journey - driving value discovery, helping reduce churn and ultimately growing loyalty. To achieve results, you’ll collaborate and partner with teammates across the organization to strategize, build, test, deploy and optimize each stage of the customer journey.
You’ll be part of a team of product marketers managing the U.S. Group Benefits product portfolio within the global marketing organization. The Employee Product Marketing team is a new team that is committed to building deeper relationships with the end users of our products to drive business results.
Achieving results in this role requires product and/or integrated marketing experience, innovative thinking, strong relationship skills and the ability to lead a cross-functional team including product, sales & distribution, research & insights, claims, service, analytics and marketing operations.
Key Responsibilities:
Leads the creation, communication and documentation of overarching marketing strategy
and campaign vision by product.* Partners with product team and various other stakeholders to align marketing strategies, tactics and priorities with business objectives and key results (OKRs).
Partners closely with global marketing activation leads to prioritize campaign builds, tests and activation strategies as well as resource allocation, pipeline management and capacity.
Works with customer experience team to build detailed user journeys to identify customer touchpoints and prioritize marketing areas of impact.
Acts as SME on product features, benefits, limitations and opportunities to define and communicate a compelling value proposition and reasons to believe (RTBs) for the product.
Collaborates with sales and distribution to build and support acquisition efforts and all ongoing engagement communications.
Briefs and partners with creative experts (agency partners and in-house specialists) to develop and build marketing concepts and assets to support multi-channel, multi-touch, integrated campaigns and communications.
Partners with research team to test value proposition/creative assets and translate learnings into go-to-market tactics.
Partners with analytics team to establish and evolve a learning agenda, establish a measurement plan and test/experimentation process and create a results dashboard to evaluate results/insights.
Ensures learnings are well communicated and integrated into future marketing efforts. Keeps teams up to date on development progress, risks and budget while documenting and communication change logs.
Key Relationships:
Reports to: AVP, Product Marketing
Direct reports/team: N/A
Key Stakeholders: Product Management, Sales & Distribution, Employer Product Marketing, Global Brand & Marketing (Marketing Operations, Customer Experience, Global Brand)
Essential Business Experience and Technical Skills:
5+ years of relevant experience in product and/or industry marketing roles.
Understanding of a broad range marketing channels with a specific emphasis on digital and product marketing.
Deep understanding of relevant current business initiatives and challenges within financial services organizations.
Proven success effectively leading cross-functional teams, including product, sales, creative and others.
Superior written and presentation skills.
Familiarity with Agile methodology and working practices.
Ability to work well with geographically remote teams and lead through influence
MetLife Success Principles
Experiment with Confidence - Courageously learn and test new ideas without fear of failure
Act with Urgency - Demonstrate speed to action with agility and determination
Seek Diverse Perspectives - Source ideas and feedback to expand thinking and make informed decisions
Seize Opportunity - Drive responsible growth and identify areas for continuous improvement
Champion Inclusion - Foster an environment where everyone is valued, heard, and can speak up
Create Alignment - Partner with others across the organization with candor and transparency
Take Responsibility - Be accountable and act in pursuit of the right outcomes
Enable Solutions - Anticipate and address obstacles while managing risk
Deliver What Matters - Execute meaningful priorities and follow through on commitments.
Equal Employment Opportunity/Disability/Veterans
If you need an accommodation due to a disability, please email us at [email protected]. This information will be held in confidence and used only to determine an appropriate accommodation for the application process.
MetLife maintains a drug-free workplace.
Email Alert for Senior Product Marketing Manager jobs in New York, NY, United States
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