VP, Digital Content Strategy

Boston, MA, United States

America's Test Kitchen (ATK), one of the pioneering brands in food media, is seeking a VP, Digital Content Strategy to oversee the company's content across digital platforms. ATK reaches millions of fans each month via TV, video, print, digital, social, podcasts, and more, and is looking for a creative soul with business acumen who lives and breathes content strategy to help formulate and to operationalize a cohesive digital strategy. This new position based in Boston, MA will manage approximately 20 people, report to the Chief Operating Officer and Chief Content Officer, and have a significant role in helping to shape the future of the company where savory aromas from the test kitchen waft through the office.

The VP, Digital Content Strategy, will oversee digital editorial operations for ATK's brands - including America's Test Kitchen, Cook's Illustrated and Cook's Country - setting a strategy to produce relevant and engaging content that supports ATK's goals. Areas of content responsibility include digital editorial across the ATK website and app, the ATK Reviews team, and ATK Classes (formerly known as the Online Cooking School).

In addition to executing on the vision for ATK's digital content, the VP will manage editorial calendars, audit existing content, bring greater structure to ATK's content archives, develop content franchises, and help to create incredible content experiences across formats. Storytelling is a foundational aspect of this role, and understanding how to organize content in a way that benefits ATK audiences while maximizing All-Access subscriptions, SEO, affiliate commerce, and other business considerations is equally important.

Primary Responsibilities

Develop and execute a comprehensive content strategy across ATK's digital platforms

Audit existing digital content and establish a roadmap to update and enhance offering

Drive audience growth by capturing market share in competitive food and cooking topic areas

Partner closely with the Chief Content Officer to ensure strategic creative alignment

Team with the Product, Design and Development teams to bring the content strategy to life

Incorporate technical and publishing-focused SEO tasks into operational decisions

Collaborate with Marketing such that content strategy aligns with and informs ATK's social media and email marketing practices

Work with the Cook's Illustrated and Cook's Country teams to help shape their content offerings across digital platforms

Develop unique content franchises core to ATK's consumer promise

Help meet ATK's business goals, in particular accelerating the growth of digital subscribers for the company

Reimagine how best to express ATK's vast library of books content digitally

Oversee digital editorial team responsible for web and app content, working to translate test kitchen value prop to our digital audience

Partner with business leads on maximizing affiliate revenue organically via content

Understand competitive landscape in order to differentiate ATK's content in the market

Team up with Data and Analytics, and Finance teams to create systems and processes to track and measure the success of strategic partnership activities

Lead, mentor and foster professional growth and development for digital content team members

Skills & Experience

At least 8+ years of experience in digital editorial roles

Comprehensive experience leveraging SEO best practices to drive content strategy

Experience managing content teams of at least 10 people

Deep understanding of the food and cooking media space

Experience launching new websites and/or digital platforms and products

Keen understanding of how successful content strategy impacts every facet of the digital business including product, design, tech, marketing, social, commerce and more

Demonstrated success growing audience for owned and operated properties

Understanding of the value of photos, graphics, animations, and other visuals to enhance quality storytelling

Strong quantitative skills, and the ability to translate content performance metrics into actionable insights

Experience successfully managing budgets

Proven track record succeeding in deadline-driven environments

Excellent communication and presentation skills

Familiarity with subscription businesses a plus

This position is located in our Boston, MA office in the Seaport district. It is the expectation that the person in this role will work a hybrid schedule of 3 days per week (Tuesday, Wednesday & Thursday) in the office and 2 days per week remotely.

About America's Test Kitchen

The mission of America's Test Kitchen (ATK) is to empower and inspire confidence, community, and creativity in the kitchen. Founded in 1992, the company is the leading multimedia cooking resource serving millions of fans with TV shows (America's Test Kitchen, Cook's Country, and America's Test Kitchen: The Next Generation), magazines (Cook's Illustrated and Cook's Country), cookbooks, a podcast (Proof), FAST channels, short-form video series, and the ATK All-Access subscription for digital content. Based in a state-of-the-art 15,000-square-foot test kitchen in Boston's Seaport District, ATK has earned the trust of home cooks and culinary experts alike thanks to its one-of-a-kind processes and best-in-class techniques. Fifty full-time (admittedly very meticulous) test cooks, editors, and product testers spend their days tweaking every variable to find the very best recipes, equipment, ingredients, and techniques. Learn more at https://www.americastestkitchen.com/.

Why America's Test Kitchen

We're passionate about cooking, and about creating the best place to work. We're small enough for your ideas to make a big impact, and large enough to offer you opportunities to grow professionally at any stage of your career. We want you to take risks and make mistakes - that's how innovation happens in our test kitchen, in our offices, and in life.

We at America's Test Kitchen believe food media can be a powerful force for social change. We are passionate about building an inclusive workforce that represents many different cultures, backgrounds, abilities, identities, and perspectives.

We welcome your application.

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