Brand Manager - Lone Star Beer
San Antonio, TX, United States
Welcome to Pabst! We may be 180 years old but we will never stop exploring with energy and excitement.We have some of America’s most iconic brands and are on a quest to realize their future potential.We want you to join the team if you are….
A DOER WHO DARES TO DREAM!
Right now, we are looking for a Brand Manager located in San Antonio, TX tooversee one of our most beloved brands, Lone Star, The National Beer of Texas. We are looking for someone with a point of view on what Texas is today, the balance between tradition and progress in the Lone Star state. As Texas is constantly in a state of change, this person should be adaptable and understand current movements as well as the traditions of the state. We are looking for someone who thrives in an entrepreneurial environment and is ready to roll up their sleeves to tackle any job big or small for Lone Star Beer. Someone with a creative mind and the proven ability to identify opportunities, develop a marketing strategy around those opportunities, and execute a plan that will positively impact performance.
What We Offer:
Flexibility : a hybrid (Monday’s and Friday’s WFH, Tuesday – Thursday in the office) work schedule, unlimited vacation time, 9 sick days, 10 holidays, 2 volunteer days
Care : comprehensive health care plans, a 401(k) match contribution with immediate vesting, Paid Parental Leave, Short-term Disability, Long-Term Disability, Life Insurance, and much, much more…note all benefits are subject to plan rules and, if applicable, waiting periods
Nourishment : for your soul with our casual, yet driven work environment, for your stomach with free snacks and drinks, and for your brain with challenges and cross-functional collaboration
What you'll do: Responsible for managing the DSMP (Distribution, Shelving, Merchandising, Pricing) for each brand to drive incremental growth opportunities and improved performance in the market.
Lead Annual Strategic planning for each brand, developing a 3-year Strategic Priority Plan, with a 1-year Execution plan and corresponding marketing budget.
Manage Social Media accounts for the brand, developing a strategy for reach and engagement, content creation, and consumer targeting.
Be the voice of the brand – the lead on all communication coming from the brand both internally and externally; consistently manage/analyze brand strategies, programming, identity, and execution.
Develop strong external relationships with Wholesaler & Retailer partners to ensure adequate share of mind for your brands across the 3 Tier System.
Lead and collaborate with cross-functional teams to deliver brand relevant marketing platforms and programming that deliver growth year over year.
Provide a marketing lens on trends and performance as an input for sales throughout the annual planning & monthly forecasting process.
Lead all brand partnerships, managing a roster of advocates, brands, and influencers; seeking out new opportunities to maintain Lone Star’s relevance in modern Texas culture
Demonstrate a deep understanding of the target consumer audience and the ever-changing landscape that this customer traverses.
P&L and budget management responsibility of the brand, owning the performance of the brand holistically.
What you'll need: Bachelor’s degree required.
Requires a minimum of 3+ years-experience leading brand management; Beverage experience is a plus.
A deep understanding and passion for creating culturally iconic brands, ensuring their relevance in modern Texas culture.
Self-starter who needs minimal oversight and is a team-oriented player
Exceptional communication skills with the ability to rally and motivate internal and external customers.
Strong organizational, time management, and project management skills with the ability to manage multiple projects effectively.
P&L and budget management experience.
Proficient in Microsoft Office (Outlook, Word, Excel, PowerPoint).
Proficient in utilizing syndicated sales data (Nielsen/IRI).
If this is you, please apply today!
Pabst Brewing Co.takes pride in developing and promoting talent as an Equal Employment Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, national origin, gender, age, religion, disability, veteran status, or any other category protected by law. By fostering a diverse business environment,Pabst Brewing Co. welcomes opportunities to learn from each other, our customers, and business partners.