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SmartBear
Somerville, MA, United States
At SmartBear, we deliver the complete visibility developers need to make each release better than the last. Our award winning and industry favorite tools TestComplete, Swagger, Cucumber, ReadyAPI, Zephyr are trusted by over 16 million developers, testers, and software engineers at 32,000+ organizations – including world-renowned innovators like Ado
Job Source: SmartBearTrinnovo Group
Boston, MA, United States
Location: London- Hybrid (2/3 Days onsite) I am recruiting for a Growth Marketing Manager for a Pioneering AI Startup that is using cutting-edge AI and synthetic computer vision to revolutionise inventory management and customer experiences within the retail space. They're experiencing phenomenal growth and require a skilled marketer to spearhead
Job Source: Trinnovo GroupIANS
Boston, MA, United States
Senior Manager, Growth Marketing IANS is looking for a highly skilled and digitally focused Senior Manager, Growth Marketing to join our marketing team. Reporting directly to the Senior Director, Demand Generation, the ideal candidate has a strong track record of planning, building and managing integrated campaigns to drive awareness, demand, pipel
Job Source: IANSAEG
Stoughton, MA, United States
In order to be considered for this role, after clicking "Apply Now" above and being redirected, you must fully complete the application process on the follow-up screen. SENIOR MARKETING MANAGER, BASEBALL AND SOFTBALL EXEMPT At Franklin Sports, Inc. we believe that sports make life better. Driven by our passion to get people moving, playing and co
Job Source: AEGFranklin Sports
Stoughton, MA, United States
SENIOR MARKETING MANAGER, BASEBALL AND SOFTBALL EXEMPT At Franklin Sports, Inc. we believe that sports make life better. Driven by our passion to get people moving, playing and competing, we bring sports to life for athletes of all ages. Whether our job is designing a product for a World Series MVP or a child enjoying their first swings of the bat
Job Source: Franklin SportsThe Newbury Boston
Boston, MA, United States
Compensation Type Yearly Highgate Hotels Highgate is a premier real estate investment and hospitality management company widely recognized as an innovator in the industry. Highgate is the dominant player in U.S. gateway markets including New York, Boston, Miami, San Francisco and Honolulu, with a rapidly expanding presence in Europe, Latin America
Job Source: The Newbury BostonFranklin Sports
Stoughton, MA, United States
SENIOR MARKETING MANAGER, BASEBALL AND SOFTBALL EXEMPT At Franklin Sports, Inc. we believe that sports make life better. Driven by our passion to get people moving, playing and competing, we bring sports to life for athletes of all ages. Whether our job is designing a product for a World Series MVP or a child enjoying their first swings of the bat
Job Source: Franklin SportsHighgate
Boston, MA, United States
Compensation Type Yearly Highgate Hotels Highgate is a premier real estate investment and hospitality management company widely recognized as an innovator in the industry. Highgate is the dominant player in U.S. gateway markets including New York, Boston, Miami, San Francisco and Honolulu, with a rapidly expanding presence in Europe, Latin Ameri
Job Source: HighgateBoston, MA, United States
At 1upHealth, our team is passionate about our purpose of better healthcare for all, leading the charge to digitally transform the industry with our market-leading modern data platform.
We’re looking for a growth-oriented, metrics-driven, bold & creative thinker to drive lead acquisition, pipeline growth, and revenue generation. In this highly collaborative role, you’ll report to the VP of Marketing and work cross-functionally with sales, account management, content, product marketing, and marketing operations to align demand generation initiatives with business goals and objectives for our platform and products. Experience marketing to health plans, providers, and/or digital health companies is strongly preferred.
You will:
Demand Gen Strategy
Develop and execute comprehensive, compelling demand generation strategies to achieve targets for lead acquisition, pipeline growth, and revenue generation.
Segment target audiences effectively and tailor targeted account based campaign strategies to resonate with each segment, leveraging data-driven insights.
Performance Metrics & Analytics
Own and optimize key performance metrics related to Marketing Qualified Leads (MQLs), including lead volume, quality, and conversion rates.
Utilize marketing automation and CRM systems and AI tools to track campaign performance, analyze results, and iterate on strategies for continuous improvement in collaboration with marketing operations.
Manage all programs, events, and campaigns to budget
Multi-Channel Campaigns
Lead and manage cross-functional end-to-end execution of multi-channel marketing campaigns, which may include email marketing, webinars, events, paid advertising, content, social, and other digital strategies.
Oversee website lead optimization efforts, including SEO, CRO, and lead capture mechanisms, to drive continuous improvement in website conversion rates and lead generation, including managing digital agency relationships.
Stay up-to-date with industry trends, best practices, and emerging technologies in demand generation and B2B SaaS marketing.
Event Management & Optimization
Manage and optimize 1upHealth’s event strategy ensuring maximum brand visibility and including planning, execution, and post-event follow-up to ensure lead generation, ROI and brand visibility (some travel required).
Copywriting
Write high-impact, compelling, audience-centric copy for marketing campaigns, including website, landing pages, email sequences, and ad copy.
You have:
Bachelor's degree in Marketing, Business, or related field; MBA preferred.
5-7 years of experience in demand generation or digital marketing, preferably in the B2B SaaS industry; experience targeting health plans, healthcare providers and/or digital health companies is a major plus.
Proven track record of driving MQLs, pipeline growth, and revenue through effective demand generation strategies.
Strong Excel and analytical skills; ability to translate data insights into actionable marketing strategies.
Experience with analytics + AI tools such as Google Analytics, Tableau, or Power BI.
Strong writing skills across multiple marketing channels.
Creative thinker with a growth mindset and willingness to experiment with new ideas and approaches.
Experience managing and optimizing marketing automation platforms (Pardot) and CRM systems (Salesforce).
Proven experience in managing website lead optimization efforts and driving inbound traffic and qualified leads.
Exceptional communication and interpersonal skills, with the ability to collaborate effectively across teams and influence stakeholders at all levels.
Experience in end-to-end event management including pre-, onsite, and post-event planning, execution, and optimization.
Security Alert:
1upHealth only uses email domains of First Name. Last [email protected] or [email protected] to communicate with prospects. You will never receive an email from a third-party email service such as gmail. I’m addition, we will never ask a candidate for employment to share personal information (such as banking information, social security numbers, passport, etc), purchase their own equipment, or pay to apply to an open position.
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Email Alert for Sr. Manager, Growth Marketing jobs in Boston, MA, United States
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