Marketing Communications Specialist

Conshohocken, PA, United States

Marketing Communications Specialist

About The Kendall Group

The Kendall Group seeks a talented, creative, self-motivated individual for our Marketing Communications Specialist position. The Kendall Group is comprised of seven divisions with 75+ locations in eleven states. Combined, we serve the Electrical, Automation, Pipe, Valve, and Fittings products, Steam, Lighting, Industrial Controls, and Instrumentation Industries. The Kendall Group is a 100% employee-owned company. Kendall offers a great opportunity for a rewarding career.

Why The Kendall Group?

Our employee ownership model is the core of who we are. You will not only own part of the company, but you will own your future. At Kendall, you’ll have opportunities to learn and grow while being coached and mentored along the way. We’re that company where people stay! We’re proud to say that more than 60% of our associates have more than 5 years of tenure, and more than 40% have greater than 10 years. At Kendall, you will be valued and supported, your ideas will be heard, your voice will matter, and you’ll work alongside incredible people who care about your success.

Exciting work you will do:

The essential duties and responsibilities of the Marketing Communications Specialist position will consist of, but are not limited to, the following:

Campaign Development

Design and develop marketing campaigns (content, execution, delivery) to support sales goals and event marketing using all marketing methodologies: email, web, social media, and print, ensuring all campaign materials are presented timely and accurately.

Collaborate with sales and marketing teams to develop customer-centric and coordinated messages to grow opportunities, promote customer acquisition, influence external audiences, build brand awareness, elevate visibility within industry markets, and enhance sales enablement.

Deploy targeted communications to customers using marketing automation platform to launch and track results.

Work with supplier teams to leverage applicable supplier content and ensure all supplier usage/brand guidelines are being followed.

Increase brand recognition through communication of the corporate value proposition(s) via email, web, print and other channels.

Asset and Collateral Creation

Write and design compelling and consistent brand messages for various marketing assets including emails, newsletters, website content, landing pages, brochures, videos, banner ads, social media, and branding elements.

Effectively communicate complex messages in a variety of communication forms to varying audiences.

Support event marketing needs with material creation such as signage, web and email promotion, and social media content.

Work with E-commerce team to design visually compelling assets, icons, and banner ads for use across our desktop and mobile responsive website.

Develop appropriate website content and landing pages, ensuring key word, SEO, and metatag best practices are followed (working with in-house or external partners).

Maintain good working knowledge of platforms (creative, CMS, marketing automation, CRM, social publishing) and tools utilized in content creation and deployment.

Competencies you possess:

Service Excellence

Results, Action Oriented

Accountability and Responsibility

Teamwork and Collaboration

Creativity

Presentation Skills

Self-start, Self-motivation

What you’ll need:

Education: Bachelor’s Degree in Marketing or related field, or commensurate experience.

Work Experience: 2+ years of marketing / marketing communications experience, B2B preferred.

Analytics/Computer Skills: Knowledge of digital communication channels, omni-channel campaign execution, and measurement practices; experience working with design platforms and tools such as Adobe Creative Suite with an emphasis on InDesign and Illustrator; experience working in marketing automation platforms, HubSpot preferred; high competency in Microsoft Office applications including Word, Excel, PowerPoint, and Outlook

Organization Skills: Ability to manage multiple projects simultaneously in a dynamic environment; very strong attention to detail; strong ability to lead multiple projects and shift priorities as needed; self-motivated and proactive

Cross-functional Skills: Creative and strategic thinker; ability to conduct focused, productive, project meetings with diverse groups within the organization, and influence those groups to come to a consensus on project next steps.

Communication Skills: Excellent listening, written and verbal communication, and presentation skills, as well as advanced copywriting and proofreading skills; proficiency in design, writing, editing and project management; high degree of creativity and ability to translate information from technical teams into customer focused/friendly language

Physical, Mental and Visual Skills: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disability to perform the essential functions. While performing the duties of this job, the employee is regularly required to sit, talk, and hear. The employee must be able to stand, walk, climb stairs, and operate a vehicle.

Physical Environment: Normal office environment; occasional warehouse, fabrication environment and exposure to moving equipment.

Travel: Must be able to attend full department meetings at least twice per year.

Qualifications we prefer but don’t require:

Work Experience: Background in electrical or industrial wholesale distribution

Software/Computer Skills: Experience working in HubSpot marketing automation

The Kendall Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, gender, gender identity, sexual orientation, age, physical or mental disability, citizenship, military status, protected veteran status, genetic information, or any other characteristic protected under applicable federal, state or local law.

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