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Marketing and Product Communications Manager

Suwanee, GA, United States

Looking to build your career and design your future? You have come to the right place.

Position Overview

Deliver impactful, strategic programs in support of organizational goals, including the creation of annual Marketing Communications strategic plans around digital, advertising, and other marketing communications initiatives within the ILG brand.

Essential Functions Develop and implement impactful, integrated, communication programs for ILG’s Builder Services business unit

Ensure that strategic objectives, budgets, and plans are being established and that metrics are being developed and reported throughout product commercialization

Understand Business Unit (BU) P&L objectives and drivers to make sound go-to-market recommendations in order to drive top and bottom lines

Leverage market knowledge to build Builder Services pitch decks and playbooks.

Own the marketing commercialization strategy for products and innovations as assigned, and support product marketing teams through the development and execution of all marketing communications efforts including, but not limited to, and oftentimes with third party assistance:

New product launch support

Internal stage gate process participation

Customer line reviews and presentations

In-aisle POP and Merchandising concepts/management

Creation of photography and video for launching product

Digital asset management

Public Relations & social media

Initiate, manage, analyze and optimize of media planning and buying in digital, including emerging platforms and tools, and must maintain strong current knowledge of this evolving space as part of an Omnichannel marketing strategy.

Lead email marketing, with the ability to think creatively and analytically in order to conceptualize creative emails and messages

Be a Brand Steward – ensure all communication is in line with brand identity, guidelines, tone and strategy

Establish priorities for assigned tasks for self and often works concurrently on multiple complex tasks with competing deadlines

Use ethical business practices in dealing with customers, coworkers, vendors, suppliers, and the community

Utilize project workflow and proofing tools for job tracking and department accountability

Contacting and assisting vendors when needed to ensure projects are executed properly

Align the website with the organization's brand, strategy and standards including auditing the content and removing duplicate information

Assist with social media campaigns and other marketing efforts

Complete tests to ensure website efficiency and quality and create strategies to improve website traffic

Develop website content to support organizational goals and strategies

Ensure the website complies with the appropriate laws and regulations

Evaluate competitors' websites

Follow industry best practices to identify ways to improve website user experience

Implement security measures to protect websites and monitor for website security breaches and respond to them as needed, in partnership with the cyber security team

Keep the website's domain and hosting registration current

Manage pay-per-click and search engine optimization campaigns

Plan, create, implement, manage, monitor and update websites for ILG related businesses

Produce sitemaps that represent and visualize the website's structure and functions

Reply to, troubleshoot and resolve website issues

Update website coding frequently

Perform other related duties and participates in special projects as assigned

Desired Skills And Experience

Bachelor’s degree in Marketing is required and experience with manufacturing and distribution preferred Minimum 8 years’ experience in marketing environment

Must have a strong understanding for what Omnichannel executions will deliver given channel disruption risk

Must have experience managing digital display advertising campaigns and/or a thorough understanding of paid digital marketing

Demonstrated ability to manage multiple internal and external stakeholders and agencies/partners

Keen ability to learn and retain detailed information about multiple types of products/services

Excellent interpersonal and communication skills

Strong organization and coordination skills

Demonstrated understanding of process management principles

Demonstrate perseverance in pursuit of objectives

Demonstrated ability to present to executive leadership

Ability to work cross functionally and lead teams

Ability to develop targeted strategies and implement tactics and initiatives

Demonstrated ability to define and measure marketing program effectiveness

Proficiency in software applications such as PowerPoint, Salesforce, Pardot, Excel and Word

WordPress and HTML (helpful but not required)

If you like working with a growing close knit team and helping home owners design the home of their dreams, come build your career with us!

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, individual with disabilities, veteran status, gender identity or national origin.

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