Marketing and Product Communications Manager
Suwanee, GA, United States
Looking to build your career and design your future? You have come to the right place.
Position Overview
Deliver impactful, strategic programs in support of organizational goals, including the creation of annual Marketing Communications strategic plans around digital, advertising, and other marketing communications initiatives within the ILG brand.
Essential Functions Develop and implement impactful, integrated, communication programs for ILG’s Builder Services business unit
Ensure that strategic objectives, budgets, and plans are being established and that metrics are being developed and reported throughout product commercialization
Understand Business Unit (BU) P&L objectives and drivers to make sound go-to-market recommendations in order to drive top and bottom lines
Leverage market knowledge to build Builder Services pitch decks and playbooks.
Own the marketing commercialization strategy for products and innovations as assigned, and support product marketing teams through the development and execution of all marketing communications efforts including, but not limited to, and oftentimes with third party assistance:
New product launch support
Internal stage gate process participation
Customer line reviews and presentations
In-aisle POP and Merchandising concepts/management
Creation of photography and video for launching product
Digital asset management
Public Relations & social media
Initiate, manage, analyze and optimize of media planning and buying in digital, including emerging platforms and tools, and must maintain strong current knowledge of this evolving space as part of an Omnichannel marketing strategy.
Lead email marketing, with the ability to think creatively and analytically in order to conceptualize creative emails and messages
Be a Brand Steward – ensure all communication is in line with brand identity, guidelines, tone and strategy
Establish priorities for assigned tasks for self and often works concurrently on multiple complex tasks with competing deadlines
Use ethical business practices in dealing with customers, coworkers, vendors, suppliers, and the community
Utilize project workflow and proofing tools for job tracking and department accountability
Contacting and assisting vendors when needed to ensure projects are executed properly
Align the website with the organization's brand, strategy and standards including auditing the content and removing duplicate information
Assist with social media campaigns and other marketing efforts
Complete tests to ensure website efficiency and quality and create strategies to improve website traffic
Develop website content to support organizational goals and strategies
Ensure the website complies with the appropriate laws and regulations
Evaluate competitors' websites
Follow industry best practices to identify ways to improve website user experience
Implement security measures to protect websites and monitor for website security breaches and respond to them as needed, in partnership with the cyber security team
Keep the website's domain and hosting registration current
Manage pay-per-click and search engine optimization campaigns
Plan, create, implement, manage, monitor and update websites for ILG related businesses
Produce sitemaps that represent and visualize the website's structure and functions
Reply to, troubleshoot and resolve website issues
Update website coding frequently
Perform other related duties and participates in special projects as assigned
Desired Skills And Experience
Bachelor’s degree in Marketing is required and experience with manufacturing and distribution preferred Minimum 8 years’ experience in marketing environment
Must have a strong understanding for what Omnichannel executions will deliver given channel disruption risk
Must have experience managing digital display advertising campaigns and/or a thorough understanding of paid digital marketing
Demonstrated ability to manage multiple internal and external stakeholders and agencies/partners
Keen ability to learn and retain detailed information about multiple types of products/services
Excellent interpersonal and communication skills
Strong organization and coordination skills
Demonstrated understanding of process management principles
Demonstrate perseverance in pursuit of objectives
Demonstrated ability to present to executive leadership
Ability to work cross functionally and lead teams
Ability to develop targeted strategies and implement tactics and initiatives
Demonstrated ability to define and measure marketing program effectiveness
Proficiency in software applications such as PowerPoint, Salesforce, Pardot, Excel and Word
WordPress and HTML (helpful but not required)
If you like working with a growing close knit team and helping home owners design the home of their dreams, come build your career with us!
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, individual with disabilities, veteran status, gender identity or national origin.
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