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Digital Marketing Specialist

Chicago, IL, United States

We are seeking an experienced Digital Marketing Specialist to join our team and lead the Meta Ads strategy for our women's athleisure brand portfolio in the European market. In this role, you will be responsible for driving high-performing advertising campaigns that maximize return on investment (ROI) and improve cost-per-mille (CPM) metrics.

Key Responsibilities: Develop and execute comprehensive Meta Ads strategies to effectively reach and engage our target audience of women in Europe

Leverage consumer insights and data analysis to optimize ad campaigns and improve performance over time

Work closely with the design team to create visually compelling and on-brand marketing assets for social media and digital advertising

Monitor campaign performance, identify opportunities for improvement, and make data-driven recommendations for campaign optimization

Stay up-to-date with the latest digital marketing trends, platform updates, and industry best practices to ensure our strategies remain competitive

Collaborate cross-functionally with the broader marketing, e-commerce, and brand teams to align on overall marketing goals and initiatives

Qualifications: 2+ years of experience in digital marketing, preferably within the fashion/retail industry

Proven track record of successfully managing Meta Ads campaigns and driving strong ROI

Excellent analytical skills with the ability to interpret data, draw insights, and make data-driven decisions

Creative mindset with an understanding of visual design principles and the ability to work with designers

Strong communication and stakeholder management skills to effectively collaborate with cross-functional teams

Passion for the women's athleisure market and stay up-to-date with consumer trends and behaviors

Proficiency in digital marketing tools and platforms (Meta Business Suite, Google Analytics, etc.)

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