Director of Marketing

New York, NY, United States

Company Description

Job Description

*PLEASE NOTE: THE SELECTED CANDIDATE WILL BE OFFERED A SALARY of $115,000 - $150,000.

The Administration for Children's Services (ACS) protects and promotes the safety and well-being of children and families through child welfare and juvenile justice services and community supports. ACS manages community-based supports and foster care services, and provides subsidized childcare vouchers. ACS child protection staff respond to allegations of child maltreatment. In juvenile justice, ACS oversees detention, placement and programs for youth in the community.

Reporting to the Assistant Commissioner for Communications and Marketing, the Director of Marketing will lead the development and implementation of ACS's marketing campaigns, including promoting community resources available to families, raising awareness about child safety tips, recruiting staff, etc. The Director of Marketing will also oversee the agency's brand management plan and ensure all marketing materials (brochures, signage, flyers, website images, video, etc.) adhere to the guidelines.

She/he will also oversee the agency's advertising (digital, television, radio, out-of-home, etc.) by working closely with the Mayor's Office of Ethnic and Community Media and outside media and creative vendors. The Director of Marketing has three direct reports and oversees a unit of five people.

The ideal candidate will have superior project management and managerial skills with a depth of experience across media planning/buying; partnership building; print, web and video production; budgeting and art direction.

Job duties and responsibilities for the Director of Marketing position will include, but not be limited to:

- In partnership with the Assistant Commissioner for Communications and Marketing and the Deputy Commissioner for External Affairs, drive marketing strategies and events for ACS.

- Oversee design, project management, production and deadlines of all agency marketing and communications materials, such as reports, PowerPoint presentations, brochures, flyers, postcards, posters, invitations, newsletters, promotional products, content for the ACS website, signage, videos, printing, and graphic images for the agency's social media channels.

- Oversee the design and production of all advertising and public education campaigns, as well as coordinating their translation into 10 languages, with an emphasis on direct-response recruitment.

- Meet with senior staff on a frequent basis to understand each division's marketing needs and priorities.

- Procure and manage positive relationships with vendors for advertising creative, media buying, radio station media, printing, freelance graphic design, videography/photography, including issuing and evaluating RFPs, assessing portfolios, guiding contracts through the procurement process, evaluating vendor performance, and tracking invoices and payments.

- Negotiate radio, out-of-home, print, video, and digital media procurements, as well as identify and secure City-owned marketing assets to complement traditional paid media.

- Follow and interpret industry trends and related information for use in the development of marketing strategies.

- Design and supervise administration of data research to monitor, analyze and optimize agency advertising campaign performance, including use of website traffic, click-through-rates of digital media and impressions.

-Track and share campaign performance and media spending reports with program staff, leadership and the Mayor's Office of Ethnic and Community Media.

- Oversee the staff development of high-quality, in-house produced videos and coordinate video production through vendors that promotes the work of the agency; coordinate agency-wide live-streaming events in coordination with IT and translation services; upload to and manage social media video platforms; and assist the commissioner with producing polished video addresses.

- Coordinate the work of the webmaster and deputy webmaster to update online text, documents, banner ads and media content on the intranet and public websites, and maintain standards of clear navigation, visual accessibility, digital security and general digital health for all agency websites.

- Identify and recommend planning policies, as well as manage content, for all digital media properties.

- Ensure all projects are consistent with the agency's brand.

- Manage a high-performing team of full-time employees and consultants (as needed).

MINIMUM QUAL REQUIREMENTS:

1. A Baccalaureate degree from an accredited college with 24 credits in English, journalism, marketing, advertising or public relations, plus five (5) years of full-time paid experience in public relations, journalism, marketing or advertising, including two (2) years in an administrative, supervisory or consultative capacity; or

2. A combination of education and/or experience which is equivalent to "1" above. Graduate study in English, journalism, Marketing, advertising, or public relations may be substituted for up to one year of required experience.

However, all candidates must have at least two (2) years of administrative, supervisory, or consultative experience in public relations, journalism or advertising.

ADDITIONAL INFORMATION:

*PLEASE NOTE: THE SELECTED CANDIDATE WILL BE OFFERED A SALARY of $115,000 - $150,000.

Section 424-A of the New York Social Services Law requires an authorized agency to inquire whether a candidate for employment with child-caring responsibilities has been the subject of a child abuse and maltreatment report.

The City of New York and the Administration for Children's Services are Equal Opportunity Employers Committed to Diversity

TO APPLY:

APPLICATIONS MUST BE SUBMITTED ELECTRONICALLY USING ONE OF THE OPTIONS BELOW:

For current city employees, go to Employee Self Service (ESS), Recruiting Activities, Careers and search for Job ID# 637290.

For all other applicants go to www.nyc.gov/careers and search for Job ID# 637290, Click on the "Apply" button.

If you do not have access to a computer, most public libraries have computers available for use.

Only candidates selected for an interview will be contacted.

Qualifications

1. A Baccalaureate degree from an accredited college with 24 credits in English, journalism, marketing, advertising or public relations, plus five (5) years of full-time paid experience in public relations, journalism, marketing or advertising, including two (2) years in an administrative, supervisory or consultative capacity; or

2. A combination of education and/or experience which is equivalent to "1" above. Graduate study in English, journalism, Marketing, advertising, or public relations may be substituted for up to one year of required experience.

However, all candidates must have at least two (2) years of administrative, supervisory, or consultative experience in public relations, journalism or advertising.

Additional Information

The City of New York is an inclusive equal opportunity employer committed to recruiting and retaining a diverse workforce and providing a work environment that is free from discrimination and harassment based upon any legally protected status or protected characteristic, including but not limited to an individual's sex, race, color, ethnicity, national origin, age, religion, disability, sexual orientation, veteran status, gender identity, or pregnancy.