Marketing Manager

Baltimore, MD, United States

The Marketing Manager is responsible for executing the overall multichannel marketing strategy for the Global Engagement and Communications department, in partnership with the Director, Marketing & Brand. With direct supervisory duties of two key staff, the Marketing Manager implements high-level strategic campaigns across all external channels from start to finish. The Marketing Manager has superior project management and creative skill with the ability to take a project from conception to completion collaborating with numerous stakeholders. They should also have experience and knowledge in advertising, SEO, SEM, data, channel-specific strategies and content creation. This role proactively brainstorms and moves innovative ideas and fresh strategies forward across digital channels to increase engagement and brand recognition.

The Marketing Manager is detail-oriented with a strategic mindset and excellent decision maker, delivering high quality results to increase brand awareness and donor engagement. The position should be a strong relationship builder with the ability to work with all stakeholders from technical experts to brand influencers. This role also has a keen eye for data, with a demonstrated ability to build strong data capture mechanisms, routine analysis capabilities, and make decisions as a result. The Marketing Manager will spearhead the marketing team’s data dashboard and establish mechanisms for routine review and be able to provide detailed technical information in a clear, simple way that leads to action and demonstrably increased success. They must stay abreast of marketing best practices and innovations in the field, and routinely bring new ideas to the table for marketing efforts.

RESPONSIBITLITIES:

Marketing

Supervise the Marketing Coordinator and Marketing Associate

Lead the creation and execution of strategic campaigns, including strategic use of stories, videos, social media, photography, infographics, and interactive content to drive engagement among existing and new audiences and build new leads for our marketing funnel

Provide marketing expertise for developing and furthering the department’s strategic vision, especially as it relates to brand awareness and fundraising

Analyze and contribute significantly to external messaging, and ensure content is on-brand and high quality for the intended audience, as well as following our strategic content calendar

Support our global team with best marketing and communications practices

Identify opportunities and work with our development team to execute digital partnerships with potential brand partners

Identify opportunities to build Jhpiego’s influencer capabilities and work collaboratively within the GECO team to identify and onboard influencers who can help extend our brand awareness and bring in new audiences

Provide supervision for our social media efforts and general digital communications efforts for campaigns, especially on paid advertising campaigns

Proactively develop innovative ideas and fresh strategies for our digital channels, including social, blog, website and email, to increase engagement and brand recognition

Evaluate new technologies and innovations to improve and optimize marketing team performance

Campaign Execution & Project Management

Oversee the dissemination across digital channels of long-term integrated campaigns, working with colleagues across the organization to ensure deadline-driven, multichannel campaign success

Negotiate with stakeholders across the organization to manage competing projects and requests across the organization, right-sizing projects based on marketing strategies and our content calendar

Work with the Director of Brand and Marketing to support, execute and improve processes for marketing efforts

Data Strategy

Maintain the department’s digital analytics dashboard and lead routine reviews to make strategic decisions based on successes and failures, especially at the campaign level

Benchmark, analyze and provide robust insight into ROI of paid advertising campaigns, including helping senior leaders understand the long-term value of the marketing funnel

Perform market research and data analysis on an ongoing basis and specifically for key marketing campaigns

Analyze and provide actionable insights on our key audiences for the department

Work with the web team to analyze search traffic and help direct communications colleagues on appropriate SEO strategies for content

Supervision

Provides coaching, guidance and mentorship to direct report(s) where needed

Sets targets and objectives for assigned area and delivers results

Grows team expertise to align with program and organizational direction while continually looking for ways to provide / enhance the value delivered

Tracks, monitors and effectively addresses and / or rewards performance of team members

Manages employees in compliance with all HR policies, procedures, guidelines

Shares knowledge, information, skills and subject matter expertise among the team and ensures the timely communication of issues while encouraging good working relationships with other functions / teams

Recruits for all hires to ensure a highly diverse, qualified workforce with the necessary capabilities needed to achieve goals.

Special Skills, Knowledge & Abilities:

Strong leadership skills and at least 2 years’ experience managing other full-time staff as well as contractors/vendors

A successful record of envisioning, developing and implementing effective and comprehensive long-term marketing campaigns a robust marketing background, either at an agency or a complex international organization, diligent

Ability to write and edit quickly and clearly for both general and technical audiences across a full range of communications products

Success elevating the profile of a brand

Nuanced understanding of digital marketing channels and experience executing across social media, web and email

Experience developing and implementing marketing strategies for large, diverse, international organizations

Ability to foster an inclusive, collaborative team in a multicultural environment

Proven ability to monitor trends that impact an organization’s strategic vision

Demonstrated ability to translate complex information into compelling communications for a general audience

Excellent proofreading and editing skills and a thorough understanding of multimedia design principles

Familiarity using metrics and data to evaluate and inform campaign execution

Ability to travel up to 15% of the time

Minimum Qualifications

Bachelor's degree in related field

Five years related experience

Additional education may substitute for required experience, to the extent permitted by the JHU equivalency formula

Preferred Qualifications

Master of Arts in Marketing with 7+ years

Classified Title: Communications & Marketing Manager

Job Posting Title (Working Title): Marketing Manager

Role/Level/Range: ATP/04/PE

Starting Salary Range: $78,814 - $105,086 Commensurate with Experience

Employee group: Full Time

Schedule: Mon - Fri 8:30 AM - 5:00 PM

Exempt Status: Exempt

Location: Jhpiego

Department name: 60000069-Global Engagement GECO

Personnel area: Academic and Business Centers

Equal Opportunity Employer:

Johns Hopkins University is an equal opportunity employer and does not discriminate on the basis of race, color, gender, religion, age, sexual orientation, national or ethnic origin, disability, marital status, veteran status, or any other occupationally irrelevant criteria. The university promotes affirmative action for minorities, women, disabled persons, and veterans.