Marketing Manager

Baltimore, MD, United States

Overview

The Marketing Manager is responsible for executing the overall multichannel marketing strategy for the Global Engagement and Communications department, in partnership with the Director, Marketing & Brand. With direct supervisory duties of two key staff, the Marketing Manager implements high-level strategic campaigns across all external channels from start to finish. The Marketing Manager has superior project management and creative skill with the ability to take a project from conception to completion collaborating with numerous stakeholders. They should also have experience and knowledge in advertising, SEO, SEM, data, channel-specific strategies and content creation. This role proactively brainstorms and moves innovative ideas and fresh strategies forward across digital channels to increase engagement and brand recognition.

The Marketing Manager is detail-oriented with a strategic mindset and excellent decision maker, delivering high quality results to increase brand awareness and donor engagement. The position should be a strong relationship builder with the ability to work with all stakeholders from technical experts to brand influencers. This role also has a keen eye for data, with a demonstrated ability to build strong data capture mechanisms, routine analysis capabilities, and make decisions as a result. The Marketing Manager will spearhead the marketing team’s data dashboard and establish mechanisms for routine review and be able to provide detailed technical information in a clear, simple way that leads to action and demonstrably increased success. They must stay abreast of marketing best practices and innovations in the field, and routinely bring new ideas to the table for marketing efforts.

Responsibilities

Marketing

Supervise the Marketing Coordinator and Marketing Associate

Lead the creation and execution of strategic campaigns, including strategic use of stories, videos, social media, photography, infographics, and interactive content to drive engagement among existing and new audiences and build new leads for our marketing funnel

Provide marketing expertise for developing and furthering the department’s strategic vision, especially as it relates to brand awareness and fundraising

Analyze and contribute significantly to external messaging, and ensure content is on-brand and high quality for the intended audience, as well as following our strategic content calendar

Support our global team with best marketing and communications practices

Identify opportunities and work with our development team to execute digital partnerships with potential brand partners

Identify opportunities to build Jhpiego’s influencer capabilities and work collaboratively within the GECO team to identify and onboard influencers who can help extend our brand awareness and bring in new audiences

Provide supervision for our social media efforts and general digital communications efforts for campaigns, especially on paid advertising campaigns

Proactively develop innovative ideas and fresh strategies for our digital channels, including social, blog, website and email, to increase engagement and brand recognition

Evaluate new technologies and innovations to improve and optimize marketing team performance

Campaign Execution & Project Management

Oversee the dissemination across digital channels of long-term integrated campaigns, working with colleagues across the organization to ensure deadline-driven, multichannel campaign success

Negotiate with stakeholders across the organization to manage competing projects and requests across the organization, right-sizing projects based on marketing strategies and our content calendar

Work with the Director of Brand and Marketing to support, execute and improve processes for marketing efforts

Data Strategy

Maintain the department’s digital analytics dashboard and lead routine reviews to make strategic decisions based on successes and failures, especially at the campaign level

Benchmark, analyze and provide robust insight into ROI of paid advertising campaigns, including helping senior leaders understand the long-term value of the marketing funnel

Perform market research and data analysis on an ongoing basis and specifically for key marketing campaigns

Analyze and provide actionable insights on our key audiences for the department

Work with the web team to analyze search traffic and help direct communications colleagues on appropriate SEO strategies for content

Supervision

Provides coaching, guidance and mentorship to direct report(s) where needed

Sets targets and objectives for assigned area and delivers results

Grows team expertise to align with program and organizational direction while continually looking for ways to provide / enhance the value delivered

Tracks, monitors and effectively addresses and / or rewards performance of team members

Manages employees in compliance with all HR policies, procedures, guidelines

Shares knowledge, information, skills and subject matter expertise among the team and ensures the timely communication of issues while encouraging good working relationships with other functions / teams

Recruits for all hires to ensure a highly diverse, qualified workforce with the necessary capabilities needed to achieve goals

Required Qualifications

Bachelor of Arts in Marketing or related with 5-7 years of experince

Strong leadership skills and at least 2 years’ experience managing other full-time staff as well as contractors/vendors

A successful record of envisioning, developing and implementing effective and comprehensive long-term marketing campaigns a robust marketing background, either at an agency or a complex international organization, diligent

Ability to write and edit quickly and clearly for both general and technical audiences across a full range of communications products

Success elevating the profile of a brand

Nuanced understanding of digital marketing channels and experience executing across social media, web and email

Experience developing and implementing marketing strategies for large, diverse, international organizations

Ability to foster an inclusive, collaborative team in a multicultural environment

Proven ability to monitor trends that impact an organization’s strategic vision

Demonstrated ability to translate complex information into compelling communications for a general audience

Excellent proofreading and editing skills and a thorough understanding of multimedia design principles

Familiarity using metrics and data to evaluate and inform campaign execution

Ability to travel up to 15% of the time

Preferred Qualifications

Master of Arts in Marketing with 7+ years

The salary range for this role is expected to be: $78,814 - $105,086.

Total Rewards:

The referenced salary range is based on Johns Hopkins University’s good faith belief at the time of posting. Actual compensation may vary based on factors such as geographic location, work experience, market conditions, education/training and skill level. Johns Hopkins offers a total rewards package that supports our employees' health, life, career and retirement. More information can be found here: https://hr.jhu.edu/benefits-worklife/

Please refer to the job description above to see which forms of equivalency are permitted for this position. If permitted, equivalencies will follow these guidelines: JHU Equivalency Formula: 30 undergraduate degree credits (semester hours) or 18 graduate degree credits may substitute for one year of experience. Additional related experience may substitute for required education on the same basis. For jobs where equivalency is permitted, up to two years of non-related college course work may be applied towards the total minimum education/experience required for the respective job.**Applicants who do not meet the posted requirements but are completing their final academic semester/quarter will be considered eligible for employment and may be asked to provide additional information confirming their academic completion date.

The successful candidate(s) for this position will be subject to a pre-employment background check. Johns Hopkins is committed to hiring individuals with a justice-involved background, consistent with applicable policies and current practice. A prior criminal history does not automatically preclude candidates from employment at Johns Hopkins University. In accordance with applicable law, the university will review, on an individual basis, the date of a candidate’s conviction, the nature of the conviction and how the conviction relates to an essential job-related qualification or function.

The Johns Hopkins University values diversity, equity and inclusion and advances these through our key strategic framework, the JHU Roadmap on Diversity and Inclusion.

Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

EEO is the Law

Learn more:https://www.eeoc.gov/sites/default/files/migrated_files/employers/poster_screen_reader_optimized.pdf

Accommodation Information

If you are interested in applying for employment with The Johns Hopkins University and require special assistance or accommodation during any part of the pre-employment process, please contact the Talent Acquisition Office at [email protected]. For TTY users, call via Maryland Relay or dial 711. For more information about workplace accommodations or accessibility at Johns Hopkins University, please visit accessibility.jhu.edu.

Johns Hopkins has mandated COVID-19 and influenza vaccines, as applicable. Exceptions to the COVID and flu vaccine requirements may be provided to individuals for religious beliefs or medical reasons. Requests for an exception must be submitted to the JHU vaccination registry. For additional information, applicants should visit https://covidinfo.jhu.edu/health-safety/covid-vaccination-information/.

RECRUITMENT SCAMS & FRAUD WARNING

Jhpiego has become aware of scams involving false job offers. Please be advised:

Recruiters will never ask for a fee during any stage of the recruitment process.

All active jobs are advertised directly on our careers page.

Official Jhpiego emails will always arrive from a @Jhpiego.org email address.

Please report any suspicious communications to [email protected]

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