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Director Marketing Communications

Portland, OR, United States

ABOUT US:

At Hemex Health (), we create medical diagnostic solutions to solve global health issues and positively impact millions of lives. Hemex was founded in 2016 by executives with a track record of successful startup companies and is headquartered in Portland, Oregon with a subsidiary in Mumbai, India. Our breakthrough point-of-care testing platform (Gazelle ) is marketed in 35 countries in Africa, India, and the Middle East. Our initial test for sickle cell disease has been used for well over a million tests and has contributed to saving the lives of thousands of children.

Hemex is a fast-paced environment with a collaborative team committed to achieving our common goals. Our team is dedicated to building a successful company by making a difference in the world through innovation. We work in an interactive and open environment at our offices in Portland Oregon, Mumbai India and over zoom. Please contact us to learn more if you bring the background we describe below.

POSITION:

Marketing Communications Director Intermediate Level / Full-time LOCATION: Portland, OR

Hemex Health is seeking an experienced marcom professional to manage the company's social media, PR, website, tradeshow and other outbound communication needs. As Marketing Communications Director for Hemex, you will create and manage a variety of marcom projects to bring meaningful information about the Gazelle diagnostic platform to the global health community. You will take a lead role in defining the strategies for these activities both in the U.S. and the emerging markets we serve worldwide. You will engage with many areas of the company, including the executive, business development, and clinical research teams, our subsidiary in India, as well as work directly with distribution partners in Africa, Asia, and the Middle East.

JOB OBJECTIVES:

Expand Hemex Health's brand presence among target audiences, including key opinion leaders, clinicians, investors, patient advocacy groups, and affected patient populations.

Lead the process in collaboration with key managers to more fully define Hemex's brand voice and tone.

Work with marketing team on strategies to effectively position Gazelle in the remote testing market.

As a strategic partner of business development and distributors, develop and oversee outbound marketing campaigns to support company objectives for awareness and sales.

RESPONSIBILITIES:

Social Media: Create campaigns and postings for company social media in the US and some overseas markets. Keep a social media calendar to plan postings for major health holidays and planned company launches/activity.

Public Relations: Create and distribute press releases for company announcements, published studies, and product launches. Research editorial calendars of key publications, create a press kit, plan out stories on our timeline. Work with our PR consultant on story placement and seek out stories in country that demonstrate Gazelle usage and benefits -- line up interviews and convert articles to social content.

Website: Oversee website strategy, development, SEO and maintenance with graphic designer.

Product Launches: Work with Marketing Director and Product Development Teams on messaging and publicity for product launches.

Tradeshows: Manage tradeshow logistics. Work with the graphic designer on booth/materials designs.

Photoshoots: Team with designer to manage photoshoots.

Investor Relations: Assist Company CEO with writing and sending out investor newsletters. Work with the CEO on investor relations. Maintain contact lists and databases.

Marketing Collateral: Team with designer to create brochures, datasheets, and product videos.

REPORTING

This position reports to the Director of Marketing

QUALIFICATIONS:

5 to 7 years previous marketing communications experience

Able to develop and distribute press releases independently

Experience running campaigns on social media platforms (LI, X, Instagram, FB)

Experience placing stories in online or printed media

Experience overseeing the creation of marketing materials

A deep interest in global health issues.

Ability to communicate persuasively and creatively with diverse audiences. You will develop materials for academic, medical, social impact, and patient groups

Able to learn and communicate technical and scientific concepts

Excellent collaboration skills - ability to gain alignment with cross-functional partners and to work with a variety of people from different backgrounds

Strong planning, organizational, and project management skills.

Some work from home, but also able to be in the office when needed

Experience developing professional looking PowerPoint presentations

ADDITIONAL PLUSES

Previous experience with healthcare or global health communications

Understanding of FDA communications compliance

EDUCATION

BA/BS required

Emphasis on marketing, marketing communications, or journalism desirable

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