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Lightshiprv
San Francisco, CA, United States
Overview Lightship is the first American all-electric recreational vehicle manufacturer currently developing an aerodynamic, battery-powered trailer for the electric age. As the macro transition to an all-electric transportation ecosystem accelerates, Lightship is bringing the increased convenience and superior performance that electrification offe
Job Source: LightshiprvUpgrade
San Francisco, CA, United States
Upgrade is a fintech company that provides affordable and responsible credit, mobile banking, and payment products to everyday consumers. We were the fastest growing company in the Americas last year according to the Financial Times and Upgrade Card was the fastest growing credit card in America two years in a row. We have delivered over $25 billio
Job Source: UpgradeAquent Talent
San Francisco, CA, United States
Our valued client in the Software industry is seeking a Product Marketing Manager for a 6 month opportunity. This is a fully remote role. PST timezone required. Responsibilities: Accomplishes marketing human resource objectives by recruiting, selecting, orienting, training, assigning, scheduling and coaching employees; communicating job expectation
Job Source: Aquent TalentCensus
San Francisco, CA, United States
About Census Census is the first Data Activation platform built on your warehouse. Sync 360° customer data to 150+ business tools today with Reverse ETL. Empower marketing teams to build dynamic audiences with a no-code segment builder. Census is how data teams at companies like Canva, Figma, Rippling, Carta, and Notion build better business oper
Job Source: CensusAlchemy.us
Pacifica, CA, United States
Our mission is to bring blockchain to a billion people. The Alchemy Platform is a world class developer platform designed to make building on the blockchain easy. We've built leading infrastructure in the space, powering over$105billion in transactions for tens of millions of users in 99% of countries worldwide. The Alchemy team draws from decades
Job Source: Alchemy.usLattice
San Francisco, CA, United States
This is Product Marketing at Lattice We're looking for a talented, adaptable Product Marketer to join our agile team driving awareness and adoption of our innovative HR solutions. This is not your typical product marketing role - you'll need to embrace ambiguity and thrive in our fast-paced, strategic, and evolving start-up environment. The Pace
Job Source: LatticeMeyer Sound
Berkeley, CA, United States
Product Marketing Manager OVERALL FUNCTION: Reporting to the Director of Products and Services, the Product Marketing Manager is responsible for the creation of product specific marketing material to benefit the sales channel and drive global sales across all vertical markets. This pertains to existing products and new products. The Product Marke
Job Source: Meyer SoundKikoff
San Francisco, CA, United States
Kikoff is a personal finance platform that offers credit-building solutions. They are seeking a Product Marketing Manager to drive the adoption and customer experience of their financial products, as well as to lead the go-to-market strategy for new products and features. Kikoff is a personal finance platform that offers credit-building solutions.
Job Source: KikoffSan Francisco, CA, United States
Job Description:
Job Description
The Product Marketing Manager is responsible for supporting Rakuten’s Sales Strategy and Go-To-Market (GTM) team across all stages of the b2b customer journey and product lifecycle. This includes marketing campaigns, content, sales collateral and training to support awareness, discovery, purchasing decision and exceptional customer satisfaction. This role will focus on driving demand and adoption of Rakuten’s b2b performance offering.
We are looking for a dynamic marketer to create breakthrough marketing ideas that inspire audiences, encourage product adoption and engagement, and build long-term customer value. Being able to tell a story that brings a performant, audience-focused approach to campaigns, programs, enablement and content at scale is a must!
Reporting to the Manager of GTM, you’ll work closely with a cross-functional team.
Key responsibilities include:
Collaborate with the Product team to develop compelling, differentiated product messaging and positioning.
Develop and partner with Sales Enablement to educate internal teams on our b2b products, the value propositions for each, and develop compelling messaging that will address their needs for the jobs to be done.
Create and deliver product demos to illustrate Rakuten’s capabilities, differentiators, and benefits for practitioners.
Closely collaborate with management to build compelling, high-performing marketing campaigns that contribute to increased sales pipeline and new customer acquisition.
Become an expert on the market, competitive landscape, and buyer needs and behaviors, with documented materials and regular presentations to educate internal teams.
Conceptualize, write copy and provide art direction for educational and value-based product content for a variety of channels and purposes.
Create compelling marketing content that maps to integrated marketing campaigns and product promotion themes (blogs, white papers, guides, emails and videos) and maintain development plan for resourcing and coordinated campaign planning.
Excellent presentation, written, and verbal communication skills, with an eye for quality, creativity and attention to detail.
Build and maintain a strong collaborative partnership with product management, engineering, sales, marketing, and other functions across the business.
Experience + Qualifications Required
4+ years in B2B product marketing with proven success in launching new products and/or new GTM product promotion
Strong communication, writing and interpersonal skills with previous experience working cross-functionally
Excellent writing skills for creating content and collateral (including white papers, data sheets, web copy, social media copy, case studies, etc.). Success working with customers to generate case studies, referrals, testimonials, and other customer references
Exemplary critical thinking, analytical and problem-solving skills. Proven ability to pivot with changing requirements and priorities.
Highly organized and detail-oriented with a strong command of project management.
Demonstrable impact working both independently and as part of a team in a fast-paced global matrix environment
Experience with WordPress or other HTML and Content Management Systems
Five Principles for Success
Our worldwide practices describe specific behaviors that make Rakuten unique and united across the world. We expect Rakuten employees to model these 5 Shugi Principles of Success.
Always improve, Always Advance - Only be satisfied with complete success - Kaizen
Passionately Professional - Take an uncompromising approach to your work and be determined to be the best
Hypothesize - Practice - Validate – Shikumika - Use the Rakuten Cycle to succeed in unknown territory
Maximize Customer Satisfaction - The greatest satisfaction for our teams is seeing their customers smile
Speed!! Speed!! Speed!! - Always be conscious of time - take charge, set clear goals, and engage your team
Rakuten provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type. Rakuten considers applicants for employment without regard to race, color, religion, age, sex, national origin, disability status, genetic information, protected veteran status, sexual orientation, gender, gender identity or expression, or any other characteristic protected by federal, state, provincial or local laws.
At the time of posting, Rakuten expects the base compensation for this role to be within the range shown below. Individual compensation will vary based on job-related factors, including the skills, qualifications, and experience of the successful candidate as well as business need and geographic location. The successful applicant for this role will be eligible for discretionary bonus, health, vision, dental insurance, 401k matching, PTO, Volunteer Time Off (VTO), and other employee benefits as the company implements.
USD $78,651.00 - $135,216.00 annually
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Email Alert for Product Marketing Manager jobs in San Francisco, CA, United States
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