National Accounts Manager-On Premise
Dallas, TX, United States
The position is responsible for all on premise chain sales for Jägermeister and Teremana in bars/nightclub, concessions, casinos, lodging, casual dining, and pubs. This position is located in Texas. This candidate develops overall strategic initiatives and builds custom business plans for the on premise national account sales channel in conjunction with overall company on premise strategy. Candidate will work closely with Mast-Jägermeister US (MJUS) field teams and distributor on premise National Account Managers. The right candidate will have the ability to foster key partnerships in on premise National Accounts that drive Jägermeister and Teremana KPI’s.
Accountable for profitably managing business results (volume, share, profit) for assigned chain accounts(s). Develops the account sales plan and facilitates its implementation. Ensures that products and programs are sold to and executed in chain retailers by coordinating the sales, distribution, and program execution through chain buying offices and MJUS system. Builds value-enhancing relationships with retailers through category management application, responsive problem solving and proactive relationship management.
Responsibilities:
Lead development and activation of commercial marketing programming across on premise NA channels of trade for Jägermeister and Teremana with management of advertising and promotional budget
Drive sales, profit and brand equity growth through impactful, technologically advantaged programs which are grounded in shopper and commercial insights. Programs will be executed at scale through a best-in-class field marketing organization
Deliver custom plans that drive long term brand building opportunities for Jägermeister and Teremana
Effectively utilize company resources of consumer and shopper insights, sales data, POS, music, events, and other
Work within framework of overall company strategy and account segmentation for on premise
Collaborate across teams consisting of marketing and field sales
Pursue innovative and entrepreneurial solutions that lead to brand growth
Accelerate the sales growth and planning for designated national, regional and franchise on premise chain operators driving KPI’s
Track spending programs and utilize analysis tools to measure ROI and overall program evaluation
Professionally represent MJUS at customer events and conferences, appointments and industry events related to on premise national accounts
Identify, develop, and implement the use of fact based sales, POS , and category management tools for the on premise trade
Identify business and brand development opportunities with customer base through special events that drive growth
US domestic travel (approximately 60%) is required across customer base
Requirements:
Bachelor’s Degree is required, MBA a plus
Minimum of 7 years’ experience in beverage alcohol and a minimum 3 years’ selling to National Account customers
Proven track record of successful sales, goal attainment, programming and partnerships in National Accounts
Skillful in working across teams internally and externally
Demonstrated budget and sales management skills
Understanding of digital marketing, social media platforms and marketing plans
Managed third party agency relationships and maximize customer spends
Must have a valid driver’s license and own vehicle to travels
Thorough knowledge of state and federal laws and industry guidelines governing your activities. Familiarity with Distilled Spirits Counsel of the U.S. (“DISCUS”) Code of Responsible Practices and beverage alcohol laws and regulations a plus
Excellent computer skills across Microsoft Office and internal data systems
Excellent time management and administrative skills
Strong presentation skills with proven written and oral communication expertise
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