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Marketing Manager

Wilmington, MA, United States

Department: Kelvin Group

Employment Type: Full Time

Location: Wilmington, MA

Compensation: $75,000 - $85,000 / year

Description

Kelvin Group is adding a Marketing Manager to our team! The Marketing Manager will be responsible for:

Collaborate with internal teams to gather relevant content and transform into engaging and impactful materials for social media, collateral, presentations, email blasts, case studies, and more

Maintain a high standard of content quality and consistency across all marketing channels

Maintain company-wide social media calendar, ensuring timely and relevant posts across platforms

Execute social media campaigns to enhance online visibility and engage with target audiences, customers, vendors, etc.

Monitor and manage membership for industry associations

Ensure timely renewals and maintain positive relationships with relevant organizations

Lead digital marketing initiatives, including SEO, SEM, and social media campaigns, to increase online visibility and generate leads.

Monitor and analyze campaign performance using analytics tools

Collaborate with the Sales Operations Specialist and business unit sales leaders to conduct a thorough analysis of website traffic to derive valuable insights into user behavior, engagement patterns, and other pertinent metrics

Undertake graphic design work for collateral, advertisements, and other marketing materials

Ensure all designs align with brand guidelines and project a cohesive brand image

Assist in planning and coordinating logistics for tradeshows and events

Contribute to the development of marketing materials for event promotions

Work closely with various departments to obtain and post content on company intranet

Ensure that internal communications are aligned with overall marketing strategies

Regularly communicate with business unit sales leaders to identify messaging for business unit specific marketing initiatives

Work with various Kelvin departments to maintain brand consistency and compliance with brand guidelines

Assist in the creation of employee and customer surveys to gather valuable feedback for continuous improvement

Collaborate with the Fleet department on the design of company vehicles

Work with printer vendors to execute printed materials in line with the brand

Collaborate with Sales Operations Specialist to ensure seamless data flow from CRM to marketing automation platform

Skills, Knowledge and Expertise

Bachelor's degree in Marketing, Business, or a related field

Minimum 5 years of experience in Marketing related role

Proven experience in marketing with a focus on content creation, social media management, and digital marketing

Strong graphic design skills using tools in the Adobe Creative Suite (Photoshop, Illustrator, InDesign)

Excellent organizational and project management skills

Strong communication and collaboration abilities

Benefits

Check out these industry leading benefits:

Healthcare (medical, dental, vision, prescription drugs)

Health Reimbursement Arrangement (shared cost deductible)

Flexible Spending Account

Dependent Care Account

Accident Insurance

Life Insurance

AD&D Insurance

Short/Long Term Disability

Employer matched 401(k) savings plan

Paid vacation time

Paid sick time

Generous paid holiday schedule

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Marketing Manager jobs in Wilmington, MA, United States

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